Press Release

UAE Dietary Supplements Market to Grow at 7.28% CAGR through 2029

Expansion of retail channels and health & wellness trends is expected to drive the UAE Dietary Supplements Market growth in the forecast period, 2025-2029.


According to TechSci Research report, “UAE Dietary Supplements Market –Industry Size, Share, Trends, Competition, Forecast & Opportunities, 2019-2029F”, the UAE Dietary Supplements Market stood at USD 135.03 Million in 2023 and is anticipated to project steady growth in the forecast period with a CAGR of 7.28% through 2029.  

The UAE Dietary Supplements Market is experiencing a transformative phase, characterized by robust growth, shifting consumer preferences, and an evolving regulatory landscape. This dynamic market scenario is shaped by various factors, each contributing to its vibrancy and resilience. The UAE's burgeoning health and wellness culture underscores the market's trajectory, with consumers increasingly prioritizing preventive healthcare and holistic well-being. This cultural shift is driven by rising awareness of the importance of nutrition, physical activity, and self-care practices in maintaining optimal health. As a result, there is a growing demand for dietary supplements as convenient and accessible tools to supplement dietary intake, address nutritional deficiencies, and support overall health goals.

The UAE's affluent consumer base, comprising residents with high disposable incomes and a penchant for luxury and quality, drives demand for premium-quality dietary supplements. With an emphasis on health-conscious spending, consumers are willing to invest in supplements that offer superior quality, efficacy, and safety. This demographic profile, coupled with a burgeoning middle class and a steady influx of expatriates, creates a lucrative market environment for manufacturers and retailers alike.

The market benefits from a diverse range of product offerings catering to various health needs, preferences, and lifestyle choices. From vitamins, minerals, and herbal supplements to specialty formulations targeting specific health concerns such as immunity, digestion, and beauty, consumers have access to a wide array of supplements tailored to their individual requirements. This diversity reflects the market's adaptability to changing consumer demands and emerging health trends.

Strategically, the distribution channels play a pivotal role in facilitating the availability and accessibility of dietary supplements across the UAE. Pharmacies, health food stores, supermarkets, online retailers, and specialty wellness outlets serve as key avenues for consumers to purchase supplements. The proliferation of e-commerce platforms further enhances consumer convenience, enabling online ordering and doorstep delivery, thereby expanding the market reach and penetration.

Regulatory oversight by authorities such as the Ministry of Health and Prevention (MOHAP) ensures product safety, quality, and efficacy, instilling consumer confidence and trust in the market. Compliance with regulatory requirements is imperative for market players to navigate the competitive landscape and uphold industry standards. The regulatory framework also promotes transparency and accountability in product labeling, marketing claims, and ingredient sourcing, safeguarding consumer interests and promoting informed decision-making.

In addition to regulatory compliance, market players leverage innovative marketing strategies to differentiate their products and capture consumer attention. Influencer marketing, social media engagement, and educational campaigns are deployed to raise awareness about dietary supplements and communicate their benefits to consumers. Strategic partnerships with healthcare professionals, fitness centers, and wellness events further amplify brand visibility and consumer engagement, driving market growth and brand loyalty.

Emerging trends and product innovations continue to shape the UAE Dietary Supplements Market, with a focus on personalized nutrition, plant-based supplements, functional beverages, and beauty supplements gaining traction among consumers. Manufacturers are investing in research and development to introduce novel formulations and ingredients that address evolving consumer needs and preferences. As a result, the market remains dynamic and competitive, offering ample opportunities for growth and innovation in the years ahead.

The UAE Dietary Supplements Market presents a promising landscape characterized by robust growth, diverse product offerings, stringent regulatory oversight, and innovative marketing strategies. With consumers increasingly prioritizing health and wellness, dietary supplements are poised to play a pivotal role in supporting their holistic well-being and lifestyle aspirations. As market players adapt to changing consumer demands and industry trends, the market is expected to continue its upward trajectory, offering potential for sustained growth and development in the foreseeable future.


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The UAE Dietary Supplements Market is segmented into product type, form, distribution channel, application, end user, regional distribution, and company.

Based on form, capsules emerge as the dominant form of supplementation, holding sway over other formulations such as tablets, powders, liquids, and soft gels. Several factors contribute to the prevalence of capsules and their widespread adoption among consumers in the UAE. Capsules offer convenience and ease of consumption, making them a preferred choice for consumers seeking hassle-free supplementation. Unlike tablets that may require swallowing or powders that need to be mixed with water or food, capsules can be easily swallowed with water, eliminating any potential taste or texture concerns. This convenience factor appeals to busy individuals leading hectic lifestyles, as well as to those with dietary restrictions or sensitivities.

Capsules provide flexibility in dosing and customization, allowing consumers to adjust their intake according to their individual needs and preferences. With capsules, manufacturers can encapsulate precise doses of active ingredients, ensuring consistency and accuracy in supplementation. This precision dosing is particularly advantageous for supplements containing potent or concentrated formulations, where precise dosage control is essential for safety and efficacy. Capsules offer superior stability and shelf life compared to other forms of supplementation, such as powders or liquids. The encapsulation process helps protect the active ingredients from environmental factors such as moisture, light, and oxidation, preserving their potency and efficacy over time. This extended shelf life ensures product integrity and maintains the quality of supplements, appealing to consumers seeking products with longer expiration dates and minimal degradation.

Based on region, Dubai emerges as a second dominant region in the UAE Dietary Supplements Market due to several key factors that contribute to its prominent position within the industry landscape. Dubai serves as a hub of economic activity and innovation in the UAE, attracting both local and international businesses seeking opportunities for growth and expansion. With its strategic location, world-class infrastructure, and business-friendly policies, Dubai offers an ideal environment for companies operating in the dietary supplements sector to establish their presence, develop distribution networks, and reach a diverse consumer base.

Dubai's status as a global travel and tourism destination enhances its appeal as a key market for dietary supplements. The city welcomes millions of visitors each year, including health-conscious travelers seeking wellness experiences, spa retreats, and premium-quality supplements. This influx of tourists creates a significant demand for dietary supplements in Dubai, driving market growth and contributing to the city's prominence in the industry. Dubai boasts a robust healthcare infrastructure, comprising state-of-the-art medical facilities, renowned healthcare institutions, and a skilled workforce of healthcare professionals. As consumers increasingly prioritize preventive healthcare and wellness, Dubai's healthcare ecosystem provides a conducive environment for the promotion, distribution, and consumption of dietary supplements. Healthcare providers in Dubai often recommend and prescribe supplements as part of holistic treatment plans, further driving demand within the market.


Major companies operating in UAE Dietary Supplements Market are:

  • Bayer Middle East FZE
  • Nestlé Middle East FZE
  • New Country Healthcare LLC
  • Abbott Laboratories S.A.
  • Ultramade Nutrition and beverages Factory
  • Quest Vitamins Middle East FZE
  • MicroSynergy Pharmaceuticals FZCO
  • Geltec Pharmacare FZCO
  • Pharmatrade LLC
  • Medysinal FZCO


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“The future of the UAE Dietary Supplements Market appears promising, driven by several key trends and factors. As consumers continue to prioritize health and wellness, demand for dietary supplements is expected to surge, fueled by rising awareness of preventive healthcare, growing disposable incomes, and an aging population. Technological advancements and product innovations are anticipated to drive the development of new and improved formulations, catering to diverse consumer needs and preferences. Regulatory reforms and quality assurance measures are likely to enhance consumer trust and confidence in dietary supplements, fostering market growth. With the UAE's strategic location, affluent consumer base, and robust healthcare infrastructure, the dietary supplements market is poised for sustained expansion and evolution, offering ample opportunities for manufacturers, retailers, and industry stakeholders to capitalize on emerging trends and tap into the region's burgeoning health and wellness market.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

UAE Dietary Supplements Market By Product Type (Vitamin, Combination Dietary Supplement, Herbal Supplement, Fish Oil & Omega Fatty Acid, Protein, and Others), By Form (Tablets, Capsules, Powder, Liquids and Soft Gels), By Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online and Others), By Application (Energy & Weight Management, General Health, Bone & Joint Health, Immunity and Others), By End User (Infants, Children, Adults, Pregnant Females, Geriatric), By Region, Competition, Forecast and Opportunities, 2019-2029F”, has evaluated the future growth potential of UAE Dietary Supplements Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in UAE Dietary Supplements Market.



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