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India Nutraceuticals Market to Grow with a CAGR of 11.39% through 2029

Health Awareness and Lifestyle Diseases is expected to drive the India Nutraceuticals Market growth in the forecast period, 2025-2029.


According to TechSci Research report, “India Nutraceuticals Market– Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the India Nutraceuticals Market stood at USD 6113.20 million in 2023 and is anticipated to grow with a CAGR of 11.39% in the forecast period, 2025-2029.

The nutraceutical market in India has witnessed robust growth in recent years, driven by several key factors. India's rapidly expanding population, coupled with increasing health awareness and changing dietary preferences, has created a fertile ground for the nutraceutical industry. The growing burden of lifestyle-related diseases, such as diabetes, obesity, and heart ailments, has prompted individuals to seek preventive and holistic healthcare solutions. This shift in consumer mindset, from treatment-centric to wellness-focused, has fueled the demand for nutraceutical products.

Furthermore, India has a rich heritage of traditional medicine systems like Ayurveda, which emphasize the use of natural ingredients and herbs for medicinal purposes. This cultural affinity towards herbal and plant-based remedies aligns well with the nutraceutical industry's emphasis on natural and organic ingredients. As a result, there is a growing preference for Ayurvedic and herbal nutraceuticals among Indian consumers. The government of India has recognized the potential of the nutraceutical industry and has taken several initiatives to promote its growth. These initiatives include: The Food Safety and Standards Authority of India (FSSAI) has introduced regulations and guidelines for nutraceutical products to ensure their safety and efficacy. This regulatory framework has instilled confidence in consumers and industry players alike. The government has actively promoted traditional medicine systems like Ayurveda, Siddha, and Unani. This includes research and development efforts to validate the efficacy of traditional remedies and integrate them into the mainstream healthcare system. Various government institutions and research organizations are engaged in research related to nutraceuticals. This includes studies on the nutritional and therapeutic properties of indigenous plants and herbs.


Browse over XX market data Figures spread through XX Pages and an in-depth TOC on " India Nutraceuticals Market.”


The government has launched programs and incentives to support startups in the nutraceutical sector. This has led to the emergence of innovative products and formulations. India has also been actively promoting the export of nutraceutical products to international markets. This not only boosts the industry's revenue but also enhances the country's reputation as a source of high-quality nutraceuticals. The government, in collaboration with industry associations, conducts awareness campaigns to educate consumers about the benefits of nutraceuticals and their role in maintaining good health.

The government has invested in the development of infrastructure for the cultivation and processing of nutraceutical ingredients, particularly in regions rich in medicinal plants. In conclusion, the nutraceutical market in India is on a growth trajectory driven by factors like population dynamics, changing health consciousness, and a cultural affinity for herbal remedies. The government's proactive initiatives, regulatory framework, and support for research and development have played a pivotal role in fostering the growth of the nutraceutical industry. As India continues to prioritize wellness and preventive healthcare, the nutraceutical market is expected to further expand, offering a wide range of innovative and health-enhancing products to consumers both within the country and on the global stage.

The India Nutraceuticals Market is Category, Source, Distribution channel, sector, region and company.

Based on Category, The India nutraceuticals market can be categorized into three main segments: functional beverages, functional food, and dietary supplements. As of 2023, the functional beverages segment has emerged as the dominant player in the market, and this trend is expected to continue with a Compound Annual Growth Rate (CAGR) of 11.47% through 2029. Functional beverages encompass a wide range of products, including functional juices, malt-based drinks, energy beverages, pre- and probiotic drinks, functional ready-to-drink (RTD) teas, dairy alternative beverages, functional sports drinks, fortified juices, and glucose-infused drinks.

Consumers in India are increasingly seeking healthier beverage options. Functional beverages provide a combination of taste and health benefits, making them an attractive choice for those looking to stay hydrated while also addressing specific health concerns. The prevalence of chronic diseases such as heart disease, cancer, obesity, and diabetes is on the rise in India. Functional beverages often contain ingredients that are believed to have a positive impact on managing or preventing these health conditions, which drives their popularity. Probiotic drinks, which fall under the functional beverages category, have gained popularity due to their potential benefits for digestive health and overall well-being. As people become more health-conscious, the demand for such products has increased. Functional beverages offer a diverse range of health benefits. They can support immune health, enhance memory, promote heart health, provide an energy boost, and aid in weight loss. This multifaceted approach to health appeals to consumers seeking holistic wellness solutions.

In summary, the dominance of the functional beverages segment in the India nutraceuticals market is driven by consumer preferences for healthier hydration options, the growing incidence of chronic diseases, the popularity of probiotic products, and the multiple health benefits offered by these beverages. This trend is expected to continue with a strong growth trajectory in the coming years.

Based on region, The southern region of India has emerged as the fastest-growing market for nutraceuticals due to several key factors. First, the southern states, such as Kerala, Tamil Nadu, Karnataka, and Andhra Pradesh, have a higher level of health awareness among their populations, driving the demand for nutritional and health-enhancing products.

Second, the southern region has a diverse and well-established agricultural landscape, which facilitates the production of a wide range of raw materials for nutraceuticals, including herbs, spices, and traditional medicinal plants. This availability of local resources supports the development of indigenous nutraceutical products, aligning with consumers' preferences for natural and traditional remedies.

Furthermore, the southern states have a significant presence of pharmaceutical and healthcare industries, which contributes to research and development in the nutraceutical sector. These industries collaborate with research institutions and universities, fostering innovation in nutraceutical product development.

Lastly, the southern region's cosmopolitan cities and urban centers have a burgeoning middle-class population with increasing disposable incomes, enabling them to afford premium nutraceutical products. Overall, the combination of health consciousness, resource availability, research infrastructure, and economic factors has propelled the southern region of India to be the fastest-growing market for nutraceuticals.


Major companies operating in India Nutraceuticals Market are:

  • Haleon Plc.
  • Dabur India Limited 
  • Abbott India Limited
  • Bayer India Limited
  • Merck India Limited
  • Himalaya Wellness Company
  • Amway India
  • Baidyanath Group
  • Wockhardt Limited
  • Herbalife
  • Neuherbs
  • Pure Nutrition 


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“The future of India's nutraceuticals industry appears promising. With a growing awareness of health and wellness, increasing incidence of lifestyle-related diseases, and a focus on preventive healthcare, the demand for nutraceutical products is expected to rise significantly. Innovations in product development, including natural and herbal formulations, will likely drive market growth. Additionally, favorable government policies and investments in research and development will boost the sector. As consumers seek safe and effective dietary supplements and functional foods, the Indian nutraceuticals market is poised for steady expansion, offering opportunities for both domestic and international players in the coming years.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

India Nutraceuticals Market Segmented By Category (Dietary Supplements, Functional Beverages, Functional Foods), By Source (Plants, Animals, Microbial), By Distribution Channel (Pharmacies & Drug Stores, Online, Supermarkets & Hypermarkets, Others), By Sector (Urban, Rural), By Region, Competition, Forecast & Opportunities, 2019-2029F”, has evaluated the future growth potential of India Nutraceuticals Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Nutraceuticals Market.



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