Turkey Skincare Market Projected to be Dominated by the Face Care Segment Through 2027
Increase
in consumer spending on personal grooming and emergence of local skincare
brands in the region are contributing to the growth of the Turkey Skincare
market.
According
to TechSci report on, “Turkey Skincare Market-By Region, Competition Forecast
& Opportunities, 2027”, the Turkey skincare market is anticipated to
register lucrative growth with formidable CAGR over the forecast period of
2023-2027. The market
growth can be attributed to the rising application of skincare products by a
number of women and men for various purposes such as moisturizing, hydrating,
cleansing, among others. Besides,
increasing awareness among people regarding skin health and growing trend of
organic and herbal skin care are expected to boost the growth of the Turkey
skincare market. As consumers are becoming conscious of the ill-effects of
incorporating chemicals in skincare, they are demanding vegan, plant-based, and
cruelty-free skincare products. Hence, market players are focusing on
developing toxic-free skincare products made from organic and natural products,
which is aiding the market growth. Moreover, growing tourism in the region is
contributing to the rising adoption of locally manufactured skincare items. Incorporating
advanced technologies and locally sourced raw materials, companies are
developing affordable and high-quality products, which are supporting the
growth of the Turkey skincare market.
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The Turkey skincare market is segmented by product
type, origin, distribution channel, composition, and regional distribution.
Based on the product type, the market is bifurcated into face care and body
care. The face care segment is expected to dominate the Turkey skincare market,
owing to increased spending of consumers on face care products to prevent from
various skin problems such as acne, pigmentation, etc. Besides, many brands are
developing face care products using natural and organic ingredients, which are
leading to their growing adoption among customers, especially young population
with enhanced health and environment consciousness.
The face care is further divided into BB/CC creams,
anti-aging creams, face toners/ mist, face moisturizers and others. Face
moisturizers is anticipated to hold a significant share in the Turkey skincare
market, owing to their growing application among males and females for their
skin hydration properties. Many brands are introducing cruelty-free, plant-based,
and vegan face moisturizers due to enhanced consciousness regarding the animal
welfare and environment, which is expected to boost the segment growth in
coming years.
The body care segment is further divided into hand
cream, body lotions/body butter and others. The body lotions/body butter
segment is anticipated to register a considerable growth in the Turkey skincare
market, owing to increase in awareness of skin hygiene among customers and introduction
of multi-benefit body lotions that include anti-aging formula, protection
against UV rays, etc. by brands.
Based on origin, the Turkey skincare market is
bifurcated into conventional and organic. The conventional segment is
anticipated to dominate the market in the forecast period, owing to the growing
presence of large skincare brands in the region that offer modern skincare
integrating aggressive chemical formulations. Besides, the easy availability of
these chemical-laden skincare products is supporting their high demand among
consumers.
Based on distribution channel, the Turkey skincare
market is segmented into beauty parlours/salons, multi branded retail stores,
online channels, supermarkets/hypermarkets, exclusive retail stores &
others. The online channels are expected to register the fastest growth in the
Turkey skincare market, owing to the rising internet and smartphone penetration
along with the emergence of multiple online retail platforms offering a wide
variety of skincare products at the convenience of consumers’ homes.
A list of major
market players of the Turkey skincare market includes:
- Beiersdorf
AG
- L'Oreal
SA
- Johnson
& Johnson Pvt Ltd
- Evyap
Sabun Yag Gliserin San ve Tic AS
- The
Estee Lauder Companies Inc
- Unilever
Sanayi ve Ticaret Türk A.Ş
- Procter
& Gamble Tuketim Mallari Sanayi Anonim Sirketi
- Kosan
Kozmetik Pazarlama Ve Ticaret A.S.
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“Innovation and advancements
in the beauty & personal care industry has led to the emergence of
personalized skin nourishment solutions to individuals, which are rapidly
gaining significant traction and fueling the product demand. Besides,
introduction of AI-based skincare solutions, designed to analyze the skin
pattern and customize the type and amount of skin lotion, serums, or creams are
attracting techno-savvy individuals towards skincare. In coming years, the
growing trend of clean beauty on social media, driven by influencer culture is
anticipated to boost the market growth.” said Mr. Karan Chechi, Research
Director with TechSci Research, a research based global management consulting
firm.
“Turkey
Skincare Market By Product Type (Face Care Vs. Body Care), By
Origin (Conventional & Organic), By Distribution Channel (Beauty
Parlours/Salons, Multi Branded Retail Stores, Online Channels,
Supermarkets/Hypermarkets, Exclusive Retail Stores & Others), By Region,
Competition Forecast & Opportunities, 2027” has evaluated
the future growth potential of Turkey skincare market and provides statistics
& information on market size, structure and future market growth. The
report intends to provide cutting-edge market intelligence and help decision
makers take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in Turkey skincare market.
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