Saudi Arabia Passenger Car Accessories Market to Grow with a CAGR of 4.8% through 2030

The Saudi Arabia passenger car accessories market is growing rapidly due to rising vehicle ownership, personalization trends, e-commerce expansion, and increased consumer demand for comfort, safety, and technology-driven upgrades.

According to TechSci Research report, “Saudi Arabia Passenger Car Accessories Market – By Region, Competition Forecast & Opportunities, 2030F”, Saudi Arabia Passenger Car Accessories Market was valued at USD 2.93 Billion in 2024 and is expected to reach USD 3.89 Billion by 2030 with a CAGR of 4.8% during the forecast period. The Saudi Arabia passenger car accessories market is undergoing a notable transformation, driven by evolving consumer expectations, policy reforms, and lifestyle shifts. One of the key underlying forces shaping the market is the growing emphasis on vehicle personalization, as consumers increasingly view cars as lifestyle statements rather than just means of transport. This shift has led to higher demand for both aesthetic and functional accessories, particularly among younger, tech-oriented drivers. In parallel, government initiatives to diversify the economy under Vision 2030 have spurred infrastructure growth, urban mobility solutions, and digital commerce expansion, indirectly boosting the automotive aftermarket. Furthermore, rising awareness around vehicle hygiene, safety, and comfort—particularly post-pandemic—has increased interest in products like air purifiers, ergonomic seating, and smart infotainment systems. However, the market is not without its constraints. One major challenge is the fragmented nature of the aftermarket, where a significant portion remains unorganized, making it difficult for consumers to differentiate between quality and counterfeit products. Additionally, the high import dependence on car accessories makes the market vulnerable to global supply chain disruptions and foreign exchange volatility. Another persistent issue is the limited availability of skilled technicians and installers for high-end or electronic accessories, which restricts the uptake of advanced products in smaller cities. Despite these challenges, there is growing optimism fueled by the entry of e-commerce platforms and multinational auto service brands, which are helping bring structure, transparency, and innovation to the accessory ecosystem. This ongoing shift is expected to align the market more closely with global standards, offering long-term growth potential while encouraging domestic assembly, distribution, and customization capabilities. As car ownership continues to rise and mobility habits evolve, Saudi Arabia’s passenger car accessories market is set to transition from a fragmented, price-sensitive space into a more experience- and value-driven domain.

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The Saudi Arabia Passenger Car Accessories market is segmented into location, vehicle type, demand category and region.

Based on demand category, the OEM segment, is the fastest growing due to increased new car sales, expanding premium vehicle segment, and growing awareness around safety, quality, and long-term reliability. OEMs are increasingly localizing their accessory offerings and creating exclusive packages that appeal to modern buyers. OEM accessories—which are either factory-fitted or supplied through authorized dealerships—cater to a premium clientele that values brand assurance, safety compliance, and seamless integration. OEM accessories often include technologically advanced systems such as navigation kits, ADAS modules, integrated audio systems, and comfort features like rear-seat screens and advanced lighting. These products are generally more expensive, but they carry the benefit of warranty coverage and guaranteed compatibility. As competition among automakers intensifies in the Saudi market, especially with new Chinese and electric vehicle brands entering, OEMs are bundling more accessory options to differentiate their offerings. Dealerships are also pushing OEM accessory sales as a post-purchase upselling strategy.

Based on region, The Eastern region—home to cities like Dammam, Al Khobar, and Dhahran—is a rapidly expanding market for car accessories, supported by a strong industrial base, high-income demographics, and a large population of car owners. It includes the fastest-growing segment in the market, driven by economic activity linked to the oil and gas sector and a high concentration of expatriates who often invest in vehicle upgrades. The region also benefits from proximity to Bahrain and other GCC countries, which facilitates access to cross-border auto accessory trends and imports. A growing interest in vehicle aesthetics and performance accessories—such as alloy wheels, body kits, and tint films—makes it a hotspot for customization. Moreover, the presence of high-end dealerships and detailing garages in cities like Al Khobar supports the premium aftermarket segment. The growth of e-commerce and tech-enabled services is further enhancing accessibility to a broader range of products, positioning the Eastern region as the fastest-growing market in the country.

Major companies operating in Saudi Arabia Passenger Car Accessories market are:

• Adient Plc
• Continental AG
• Denso Corporation
• Robert Bosch GmbH
• Harman International Industries Inc.
• Petromin Corporation
• Abdul Latif Jameel (ALJ)
• Haji Husein Alireza & Co. Ltd.
• Almubdia/AMC Auto Spare Parts
• Saleh A. Albazai & Sons (Albazai Company)

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“In recent years, as sustainability gains prominence in Saudi Arabia's national agenda and consumer consciousness, there is a growing demand for environmentally friendly and energy-efficient car accessories. While the Kingdom remains heavily reliant on oil, Vision 2030 has introduced several initiatives aimed at reducing carbon emissions and promoting clean technologies across sectors—including transportation. As a result, there is increased interest in accessories that contribute to fuel efficiency, lower energy consumption, and reduced environmental impact. Consumers are becoming more aware of how accessory choices—such as lightweight materials, aerodynamic body kits, solar-powered ventilation systems, and energy-efficient LED lighting—can influence vehicle performance and sustainability. Additionally, there is rising demand for air purifiers, cabin filters, and other accessories that improve air quality and reduce indoor emissions—especially in urban centers prone to dust and high temperatures.” Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

Saudi Arabia Passenger Car Accessories Market, By Vehicle Type (Hatchback, Sedan, SUV/MPV), By Location (Interior Accessories, Exterior Accessories), By Demand Category (OEM, Replacement), By Region, Competition, Forecast & Opportunities,2020-2030F”, has evaluated the future growth potential of Saudi Arabia Passenger Car Accessories market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Passenger Car Accessories market.

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