Press Release

Europe Tire Market to Grow with a CAGR of 3.84% through 2030

Growing vehicle ownership across urban and rural areas, rising demand for advanced tires in electric and connected vehicles, and increasing focus on fuel efficiency and sustainability are the factors driving the market in the forecast period 2026–2030.


According to TechSci Research report, “Europe Tire Market –By Region, Competition, Opportunities and Forecast, 2020-2030F”, The Europe Tire Market was valued at USD 50.35 Billion in 2024 and is expected to reach USD 63.13 Billion by 2030 with a CAGR of 3.84% during the forecast period. The tire market in Europe is progressing on the back of increasing vehicle numbers, consumer awareness around safety and efficiency, and the rollout of innovative tire designs. Vehicle manufacturers and end-users are placing growing emphasis on quality and longevity, encouraging greater adoption of tires with advanced tread patterns and performance technologies. Legislated requirements around labeling, fuel economy, and seasonal performance are prompting shifts in both product development and purchasing patterns.

Electrification trends and the digitization of mobility services are influencing tire engineering, especially with the need for specialized EV-compatible tires. Tires with embedded digital capabilities, combined with materials sourced through sustainable methods, are gaining favor across segments. Consumer interest is rising in multi-season tire options that offer practical alternatives to seasonal changes, driving a transformation in the replacement segment.

Despite this growth, the market faces challenges related to raw material costs, regulatory compliance, and increasing environmental responsibility. Disruptions in production cycles, coupled with pricing volatility and competitive pressure, are key factors companies must navigate in the coming years.

 

Browse over Europe Tire Market data Figures spread through XX Pages and an in-depth TOC on " Europe Tire Market"

 

Europe Tire Market is Segmented By Vehicle Type, By Demand Category, By Tire Construction Type, and By Region.

The Europe tire market is divided into two major demand categories: original equipment manufacturer (OEM) and replacement. OEM demand is driven by tire fitment in new vehicles at the manufacturing stage. This segment is directly influenced by automobile production levels, technology adoption in new vehicles, and design partnerships between tire producers and automakers. Tire specifications for OEM fitments are tailored to meet the specific performance, fuel efficiency, and safety requirements set by vehicle manufacturers. Product quality, performance validation, and integration with advanced driver-assistance systems play a crucial role in OEM procurement decisions. OEM tires serve as a benchmark of trust and performance for end consumers and often shape brand preferences in the replacement cycle.

The replacement tire segment is supported by the existing vehicle population, frequent tire wear due to changing weather conditions, and the need for regular maintenance and safety upgrades. This segment is broader in terms of consumer base and product diversity. Buyers in this category include individual car owners, fleet operators, and commercial transporters who seek tires based on cost-effectiveness, longevity, and road performance. The replacement market allows for more flexible brand switching and value-based purchasing, which supports a wider spectrum of pricing and distribution strategies. Innovations in tread life, grip, and fuel-saving features often debut in this segment, making it a dynamic space for product trials and promotions.

In 2024, United Kingdom is emerging as the fastest growing country in the European tire market. Rising motorization rates, infrastructure upgrades, and increasing household income contributed to a surge in vehicle ownership and usage. Expanding logistics and freight activities are driving demand for commercial vehicle tires, while the growth of suburban and rural connectivity is encouraging higher mobility across passenger vehicles. Consumers are showing rising awareness of tire quality, safety, and regulatory compliance, influencing a shift from low-grade imports to performance-oriented products. The development of road networks and cross-border transport routes has further intensified the need for durable tires suited for mixed driving conditions. Government have increased investment in road infrastructure and promoted safety regulations that encourage seasonal tire usage. This is fostering year-round demand, particularly for winter and all-season tires. The penetration of electric vehicles and hybrid cars, though at an early stage, is also prompting interest in new-generation tires optimized for EV applications.


Major Market Players Operating in Europe Tire Market Are:

  • Manufacture Française des Pneumatiques Michelin
  • Continental AG
  • Pirelli & C. S.p.A.
  • BRIDGESTONE EUROPE NV
  • Goodyear Tyre & Rubber Company
  • Kumho Tire Europe GmbH
  • Nokian Tyres plc
  • Cooper Tire & Rubber Company Europe Limited
  • Yokohama Europe GmbH
  • Hankook Tire & Technology Co., Ltd.


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“The Europe tire market is experiencing steady growth driven by rising vehicle ownership, advancements in tire technologies, and increasing demand for sustainable and high-performance products. Electrification and digitalization of vehicles are reshaping tire specifications, especially in the replacement segment. The market is segmented by OEM and replacement categories, each responding to evolving mobility and regulatory trends”, said Mr. Karan Chechi, Research Director of TechSci Research, a research based global management consulting firm.

Europe Tire Market By Vehicle Type (Passenger Car, Light Commercial Vehicle (LCV), Medium & Heavy Commercial Vehicles (M&HCV), Off-the-Road Vehicles (OTR), Two-Wheelers, Three-Wheelers), By Demand Category (OEM vs Replacement), By Tire Construction Type (Radial vs Bias), By Region, By Competition, Opportunities and Forecast, 2020-2030F”, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the Europe Tire Market.

 

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Europe Tire Market By Vehicle Type (Passenger Car, Light Commercial Vehicle (LCV), Medium & Heavy Commercial Vehicles (M&HCV), Off-the-Road Vehicles (OTR), Two-Wheelers, Three-Wheelers), By Demand Category (OEM vs Replacement), By Tire Construction Type (Radial vs Bias), By Region, Competition, Opportunities & Forecast, 2020-2030F

Automotive | Aug, 2025

Rising vehicle production, increasing demand for replacement tires, and growing preference for fuel-efficient and low-rolling-resistance tires are the factors driving the market in the forecast period 2026–2030.

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