India Broadcasting & Cable TV Market to Surpass USD 19.06 Billion by FY2026
Technological advancements
and growing investment opportunities with favorable regulations are some key
factors supporting the growth of India broadcasting and cable TV market.
According to TechSci Research report, “India
Broadcasting and Cable TV Market By Type (Terrestrial Television, Cable TV
and Satellite), By Revenue Generation (Subscriptions, Advertising and Public
Funds), By Region, Forecast & Opportunities, FY2026”, India broadcasting and cable TV
market was valued USD 11.61 Billion in FY2020 and the market is forecast to
reach USD 19.06 Billion in FY2026. Increasing disposable income coupled
with rising urbanization have changed the preferences of Indian consumers
towards enhanced experience of television viewing. The concept of home theatre
has been gaining traction among the new generation with people always looking
for advanced viewing options and latest technologies to better their
experience. These factors are expected to fuel growth in the country’s TV and
broadcasting market over the next five years.
There is a rising trend for personalized
experience and premium television cable and DTH offerings
in India, wherein customers demand personalized channels, picture quality,
multiple functionalities in set top boxes, such as different screen for
children, etc. This trend would likely
continue in the coming years as one of major trends for TV & broadcasting
industry during the forecast period.
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India broadcasting and cable TV market can be
segmented based on type, revenue generation and region. Based on type, cable tv
& satellite accounted for the dominant share as increasing number of users
are shifting towards the DTH services from the traditional cable operators, due
to high picture quality and affordable prices.
Some of the major players operating in
India Broadcasting and Cable TV market include Siti Networks Limited, DEN Networks
Limited, Tata Sky Limited, GTPL Hathway Limited, Sun Direct TV Private Limited, Dish TV India Limited, Bharti
Telemedia Limited, NXTDIGITAL Limited, Fastway Transmission Private Limited and
Asianet Satellite Communications Limited, among others.
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“Southern
region accounts for more than 31% of the demand in India broadcasting and cable
TV market and the region is expected to
continue its dominance the country during the forecast period as well. Major
demand in the Southern region is coming from
Bangalore, Kerala, and Karnataka. The area has seen significant
developments since the recent years regarding broadcasting and cable
technology.” said Mr. Karan Chechi, Research Director with TechSci Research, a
research based global management consulting firm.
“India Broadcasting and Cable TV Market By Type
(Terrestrial Television, Cable TV and Satellite), By Revenue Generation
(Subscriptions, Advertising and Public Funds), By Region, Forecast & Opportunities,
FY2026” has evaluated the future growth
potential of India Broadcasting and Cable TV market and provides statistics and
information on market size, structure and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decision. Besides, the report also identifies and analyzes
the emerging trends along with essential drivers, challenges and opportunities
in India Broadcasting and Cable TV market.
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