Press Release

Germany Tyre Market to Grow with a CAGR of 4.17% through 2030

Rising vehicle parc, increasing replacement demand, and growing preference for premium and winter tyres are the factors driving the market in the forecast period 2026–2030.

 

According to TechSci Research report, “Germany Tyre Market – Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F”, The Germany Tyre Market was valued at USD 9.42 Billion in 2024 and is expected to reach USD 12.03 Billion by 2030 with a CAGR of 4.17% during the forecast period.

The Germany tyre market is evolving amid shifting consumer mobility patterns, technological upgrades in automotive systems, and a growing emphasis on aftermarket services. Demand is being shaped by extended vehicle ownership cycles, which have increased reliance on periodic tyre replacements and maintenance routines. Urban congestion and the growing adoption of compact mobility solutions like car-sharing and subscription models are influencing tyre preferences, favoring low-noise, long-wear designs that perform well under frequent short-distance driving. Regulatory pushes for mandatory tyre labeling and improved safety testing are compelling manufacturers to innovate across performance parameters such as wet grip, noise emissions, and energy efficiency.

Increased awareness about road safety and vehicle handling characteristics is influencing consumer behavior, encouraging more frequent tyre inspections and rotations. The rising penetration of SUV and crossover vehicles across both urban and rural zones is generating strong demand for reinforced, high-load tyres with off-road capability. Tyre dealers and service networks are also expanding digital engagement through online booking systems, home installation options, and predictive maintenance alerts, enhancing the convenience factor for end-users. Fluctuating weather patterns and intermittent snowfall have further elevated interest in hybrid and all-terrain tyres capable of adapting to diverse road conditions. As value-added services and tailored products gain importance, the market continues to mature beyond conventional sales channels.

 

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Germany Tyre Market Is Segmented by Vehicle Type, Tyre Construction Type, Demand Category, and Region.

​In 2024, the replacement segment recorded the fastest growth in Germany’s tyre market, driven by increased vehicle longevity, higher annual mileage, and greater awareness around tyre safety and maintenance. As more consumers retained vehicles for longer periods, regular tyre replacements became essential to maintain performance and fuel efficiency. Seasonal tyre changeovers contributed significantly to demand, particularly with rising preference for winter and all-season variants. Tyre dealers and workshops saw strong traffic during peak weather transitions, offering bundled services like rotation, balancing, and pressure checks to boost customer retention. Digital retail platforms and doorstep installation services made tyre replacement more accessible, especially in urban and commuter-heavy areas.

The South-East region emerged as the fastest-growing area in 2024 due to rising vehicle registrations and expanding road infrastructure supporting higher mobility. Urban expansion and an increasing number of commuter vehicles contributed to tyre wear, accelerating replacement cycles. Households in this region sought reliable, cost-effective tyre solutions suited to variable driving conditions and seasonal temperature fluctuations. Local workshops and retail outlets enhanced service availability by offering seasonal storage, regular maintenance reminders, and affordable tyre packages.


Major Market Players Operating in Germany Tyre Market Are:

  • Bridgestone Corporation
  • Michelin Group
  • The Goodyear Tyres & Rubber Company
  • Continental AG
  • Pirelli & C. S.p.A.
  • Yokohama Rubber Company, Limited
  • Hankook Tyres & Technology Co., Ltd.
  • Kumho Tyres Co., Inc.
  • Sumitomo Rubber Industries, Ltd.
  • Toyo Tyres Corporation

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“The Germany tyre market is undergoing a very dynamic transformation. What we’re seeing is a clear shift in consumer behavior—drivers are not just buying tyres based on price anymore, but looking for long-term value, seasonal performance, and safety features. The rise in vehicle ownership longevity, growing SUV usage, and increasing awareness about winter tyre safety are pushing the replacement segment to new highs. At the same time, regional factors like urban expansion in the South-East and evolving service expectations are changing how and where tyres are being sold and serviced. It’s no longer just about selling a tyre—it’s about offering a complete tyre solution.”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

“Germany Tyre Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Car, Commercial Vehicle, Two-Wheelers), By Tyre Construction Type (Radial, Bias), By Demand Category (OEM, Replacement), By Region, By Competition, 2020-2030F”, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the Germany Tyre Market.

 

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