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Instagram launches Reels Post TikTok ban in the Country

Instagram launches Reels Post

A week after TikTok’s ban, Instagram launches short-video feature ‘Reels’

India:  Instagram, a Facebook owned application used to share photos, has launched a new short video sharing feature called Reels, a week after the ban of TikTok in India. The new feature has been launched as a substitute for TikTok, which enables people to create 15 seconds videos accompanied by multiple creative tools and features and share it on their feeds as well as to other people. Reels was in trial phase since past few days and now it has finally been launched in the country on July 8th. After the launch, India stands fourth in the row of countries where Instagram reels feature is being introduced, after Brazil, Germany and France.

Users will be able to create reels by simply tapping on the camera option similar to Instagram stories. The option of adding audio is also available from the Instagram’s music library along with reality effects, timer, speed, etc. The users will be able to share their reels not only with their followers but also in the explore section of Instagram, which is customized as per the user’s taste of posts.

In a press release held on Wednesday, the managing director and vice-president of Facebook, India, said, “With the rise in video consumption overall and videos making up over a third of posts on Instagram in India, Instagram has a big role to play in unleashing expression in the country. People across the big and small cities of India come to Instagram to express themselves safely, and also to be entertained. With Reels, we’re unveiling the future of entertainment on the platform, in a way that ignites creativity. With the multiple creative formats, whichever way you want to express yourself, it can now be on Instagram.”

According to Techsci Research, Reels launched by Instagram, is expected to deliver remunerative results as the launch of this feature is expected to fill up the position of TikTok after it got banned by the Government of India in order to protect national privacy and sovereignty. TikTok had accumulated more than 200 million subscribers in India before it got banned and shift of population to Instagram is expected to reflect impressive growth for the company.


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