A week after TikTok’s ban, Instagram launches
short-video feature ‘Reels’
India:
Instagram, a Facebook owned application used
to share photos, has launched a new short video sharing feature called Reels, a
week after the ban of TikTok in India. The new feature has been launched as a
substitute for TikTok, which enables people to create 15 seconds videos
accompanied by multiple creative tools and features and share it on their feeds
as well as to other people. Reels was in trial phase since past few days and
now it has finally been launched in the country on July 8th. After
the launch, India stands fourth in the row of countries where Instagram reels
feature is being introduced, after Brazil, Germany and France.
Users will be able to create reels by simply
tapping on the camera option similar to Instagram stories. The option of adding
audio is also available from the Instagram’s music library along with reality
effects, timer, speed, etc. The users will be able to share their reels not
only with their followers but also in the explore section of Instagram, which
is customized as per the user’s taste of posts.
In a press release held on Wednesday,
the managing director and vice-president of Facebook, India, said, “With the
rise in video consumption overall and videos making up over a third of posts on
Instagram in India, Instagram has a big role to play in unleashing expression
in the country. People across the big and small cities of India come to
Instagram to express themselves safely, and also to be entertained. With Reels,
we’re unveiling the future of entertainment on the platform, in a way that
ignites creativity. With the multiple creative formats, whichever way you want
to express yourself, it can now be on Instagram.”
According to Techsci Research, Reels launched by Instagram, is
expected to deliver remunerative results as the launch of this feature is
expected to fill up the position of TikTok after it got banned by the Government
of India in order to protect national privacy and sovereignty. TikTok had
accumulated more than 200 million subscribers in India before it got banned and
shift of population to Instagram is expected to reflect impressive growth for
the company.
According to the report published by TechSci Research, “Global
Enterprise Video Market By Type (Webcasting, etc.), By
Deployment Mode (Cloud, Hybrid, and On-Premises), By Application (Knowledge
Sharing & Collaboration, etc.), By Vertical, By Company and By Geography,
Forecast & Opportunities, 2025”, global enterprise video
market is expected to grow at a CAGR of over 19%, in value terms, during the
next five years, on the back of rising technological advancements and growing
size of organizations and corporate communications. The increasing use of cloud-based
services is opening new growth opportunities for the enterprise video market.
Moreover, the advancement in enterprise video technology such as web based real
time communication, superior video codec, captioning, transcoding and
aggregation are expected to fuel the demand of enterprise video during the
forecast period.
According to the report published by TechSci
Research “Global Streaming Devices Market By Type (Game Consoles, Media
Streamers), By Application (E-Learning, Web-Browsing, Gaming, Real-Time Entertainment,
Social Networking), By End User (Commercial, Residential, Institution), By
Region, Forecast & Opportunities, 2025”, global streaming devices market is expected to register substantial
growth during the forecast period owing to factors like increasing purchasing
power and increasing popularity of various streaming services such as Netflix,
Amazon and others. Streaming devices are connected, unmanaged devices whose
primary purpose is to receive on-demand content via internet. Additionally,
rise in video and audio streaming activities is driving the streaming devices
market. Moreover, declining rates of cable and satellite pay TV due to their
network quality and high cost are also escalating the demand for streaming
devices, globally.