Enterprise Video Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 28.16 Billion
CAGR (2026-2031)	14.03%
Fastest Growing Segment	Hybrid
Largest Market	North America
Market Size (2031)	USD 61.91 Billion

Market Overview

The Global Enterprise Video Market will grow from USD 28.16 Billion in 2025 to USD 61.91 Billion by 2031 at a 14.03% CAGR. The Global Enterprise Video Market encompasses comprehensive video communication and content management solutions utilized by organizations for internal collaboration, employee training, and external marketing. Key drivers fueling this market’s growth include the widespread adoption of hybrid work models and the strategic imperative for organizations to enhance digital engagement through visual media. Illustrating this scale, according to the Audiovisual and Integrated Experience Association (AVIXA), in 2024, global professional audiovisual revenue was projected to reach $325 billion, with the corporate sector serving as the largest vertical market.

Despite this robust growth, a significant impediment to market expansion is the technical strain on network infrastructure. High-definition video transmission requires substantial bandwidth, which can overwhelm existing corporate networks and degrade the user experience through latency or jitter. Additionally, safeguarding sensitive proprietary information transmitted over these platforms poses complex data security and compliance hurdles that organizations must meticulously manage to ensure operational integrity.

Key Market Drivers

Integration of AI-Driven Video Analytics and Automation is fundamentally reshaping the Global Enterprise Video Market by transforming passive visual content into actionable business intelligence. Enterprises are increasingly leveraging these tools to automate meeting summaries, generate real-time transcriptions, and derive sentiment insights, thereby significantly enhancing operational productivity. This rapid shift toward intelligent features is evidenced by the substantial adoption rates of AI-enabled communication platforms, as organizations seek to reduce administrative burdens. According to Zoom Video Communications, August 2024, in the 'Q2 FY25 Earnings' report, the company's AI Companion reached approximately 1.2 million enabled accounts, demonstrating the critical value organizations place on automated workflows to streamline internal and external interactions.

Expansion of Unified Communications and Collaboration Ecosystems serves as a secondary but equally vital catalyst, as organizations consolidate disparate communication tools into comprehensive, video-centric platforms. This trend drives the market by pushing enterprises to invest in premium, integrated solutions that offer enhanced security, real-time translation, and advanced meeting management capabilities. Illustrating this demand for high-value integrated environments, according to Microsoft, July 2024, in the 'FY24 Q4 Earnings' announcement, Teams Premium surpassed 3 million seats, representing a year-over-year increase of nearly 400%. This ecosystem growth is essential to accommodate shifting workforce patterns; according to Owl Labs, in 2024, full-time office workers comprised 62% of the workforce, a 6% drop from the previous year, underscoring the sustained necessity for robust video infrastructures to support distributed teams.

Download Free Sample Report

Key Market Challenges

The technical strain on network infrastructure constitutes a formidable barrier to the expansion of the Global Enterprise Video Market. As organizations increasingly rely on high-definition video conferencing and streaming for hybrid collaboration, the bandwidth requirements often exceed the capacity of existing legacy networks. Unlike asynchronous data transfers, real-time video communication demands continuous, high-speed throughput to function effectively. When network infrastructure fails to meet these rigorous demands, users experience packet loss, jitter, and severe latency, resulting in frozen screens and desynchronized audio. This degradation in quality undermines the professional reliability of video tools, causing businesses to hesitate in scaling their video investments.

The magnitude of this infrastructure burden is evidenced by the exponential rise in global data consumption that networks must now support. According to the International Telecommunication Union (ITU), global fixed broadband traffic was projected to reach 6 zettabytes (ZB) in 2024, representing a massive surge in data volume largely driven by bandwidth-intensive applications. This immense traffic load places unprecedented pressure on enterprise IT systems, frequently causing bottlenecks. Consequently, the inability of standard infrastructure to reliably handle this volume limits the effective deployment of advanced video solutions, directly hampering market growth.

Key Market Trends

Integration of Generative AI for Automated Content Creation and Editing is revolutionizing the Global Enterprise Video Market by dramatically lowering production barriers and enabling scale through synthetic media. Unlike traditional video production that requires extensive resources, generative models allow for the instant creation of hyper-realistic AI avatars and localized content from simple text prompts, facilitating personalized communication at an unprecedented scale. This technology is particularly gaining traction in sales and marketing workflows, where "agentic" video tools automate outreach and engagement. According to Vidyard, June 2025, in the 'The Future of Revenue' report, 93% of Go-To-Market (GTM) leaders utilizing AI-powered video strategies reported witnessing positive business results, validating the rapid shift toward automated, algorithmically generated visual communication.

Growth of Employee-Generated Content via User-Friendly Tools represents a parallel trend decentralizing video production from specialized studios to the desktop of every employee. Organizations are increasingly deploying intuitive, browser-based recording platforms that empower staff to create asynchronous video updates, tutorials, and knowledge-sharing assets without technical expertise. This democratization addresses the growing demand for authentic, peer-to-peer information exchange within hybrid workforces, yet a gap remains between potential and capability due to tool complexity. According to Kaltura, October 2025, in the 'State of AI Video in the Enterprise' report, 68% of employees who created videos in the previous year indicated they would produce significantly more content if provided with simplified, user-friendly creation tools, highlighting the critical market need for accessible video solutions.

Segmental Insights

Based on insights from authoritative market research, the Hybrid deployment segment is currently positioned as the fastest-growing category within the Global Enterprise Video Market. This accelerated expansion is primarily driven by the critical need for organizations to balance global scalability with stringent data security and sovereignty requirements, such as those mandated by the General Data Protection Regulation (GDPR). Unlike singular deployment models, the hybrid approach allows enterprises to retain sensitive internal content behind secure firewalls while leveraging the cloud to distribute high-quality video to dispersed remote workforces. This architecture effectively resolves bandwidth bottlenecks and latency issues, establishing it as the preferred strategic framework for modern corporate communications.

Regional Insights

North America maintains a leading position in the Global Enterprise Video Market due to the concentration of primary technology vendors and the established adoption of cloud communication architectures. The region utilizes extensive telecommunications infrastructure and high bandwidth availability, enabling consistent video streaming and conferencing performance. Furthermore, the widespread implementation of remote and hybrid work policies across the United States and Canada has intensified the requirement for enterprise-grade collaboration tools. This market maturity is supported by continuous corporate investment in digital transformation, with organizations prioritizing video technologies for employee training, internal communications, and external engagement.

Recent Developments

In September 2025, Vbrick announced a strategic referral partnership with Vyond to deliver a comprehensive secure enterprise video solution. This collaboration combined the partner's AI-powered video creation tools with Vbrick's secure video management and distribution platform, enabling organizations to streamline the entire video lifecycle from production to delivery. The joint offering was designed to meet the rigorous security and compliance standards of regulated industries such as healthcare, government, and finance. By integrating content creation with secure distribution, the partnership addressed the growing demand for efficient and safe video communication workflows within large global enterprises.
In February 2025, Brightcove introduced an updated Over-the-Top (OTT) solution in collaboration with Applicaster, a no-code software platform. This strategic partnership enabled media companies and brands to launch cost-effective, high-quality streaming applications across mobile, TV, and web platforms with significantly greater speed. The enhanced solution featured a flexible pricing structure and deep integration with the partner's front-end app experience, allowing for seamless monetization and audience building. This development was significant for the enterprise video market as it provided a scalable model for organizations looking to expand their direct-to-consumer streaming services without heavy technical overhead.
In October 2024, Cisco unveiled a suite of AI-fueled innovations for its Webex platform to improve employee connection and collaboration during its annual conference. The new features included the Cisco Ceiling Microphone Pro, which utilizes adaptive AI to automatically adjust to speaker positions, and Cisco Spatial Meetings, designed to deliver immersive video experiences for hybrid teams. These enhancements were aimed at transforming workspaces by delivering "distance zero" experiences, ensuring that remote and in-person participants could collaborate more effectively. The launch highlighted the company's focus on integrating advanced artificial intelligence into its enterprise video solutions to boost productivity.
In April 2024, Haivision announced the launch of Haivision Hub 360, a cloud-based master control solution designed to streamline live production workflows for broadcasters and enterprise video teams. This new platform facilitated the remote management of fixed-line and mobile contribution devices, allowing users to control geographically distributed encoders and transmitters from a single interface. The solution aimed to simplify the complexity of handling multiple video sources by providing unified configuration and monitoring capabilities. This development underscored the company's commitment to enhancing real-time video networking and visual collaboration for mission-critical enterprise applications.

Key Market Players

IBM Corporation
Microsoft Corporation
Kaltura
Ooyala Inc.
Polycom Inc.
Cisco Systems Inc.
Brightcove Inc.
Avaya Inc.
Vidyo Inc.

By Type	By Deployment Mode	By Application	By Region
Webcasting etc	Cloud Hybrid and On-Premises	Knowledge Sharing & Collaboration etc	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Enterprise Video Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Enterprise Video Market, By Type:

Webcasting
etc

Enterprise Video Market, By Deployment Mode:

Cloud
Hybrid
and On-Premises

Enterprise Video Market, By Application:

Knowledge Sharing & Collaboration
etc

Enterprise Video Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Enterprise Video Market.

Available Customizations:

Global Enterprise Video Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Enterprise Video Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Enterprise Video Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type (Webcasting, etc)

5.2.2. By Deployment Mode (Cloud, Hybrid, and On-Premises)

5.2.3. By Application (Knowledge Sharing & Collaboration, etc)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Enterprise Video Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type

6.2.2. By Deployment Mode

6.2.3. By Application

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Enterprise Video Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Type

6.3.1.2.2. By Deployment Mode

6.3.1.2.3. By Application

6.3.2. Canada Enterprise Video Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Type

6.3.2.2.2. By Deployment Mode

6.3.2.2.3. By Application

6.3.3. Mexico Enterprise Video Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Type

6.3.3.2.2. By Deployment Mode

6.3.3.2.3. By Application

7. Europe Enterprise Video Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type

7.2.2. By Deployment Mode

7.2.3. By Application

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Enterprise Video Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Type

7.3.1.2.2. By Deployment Mode

7.3.1.2.3. By Application

7.3.2. France Enterprise Video Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Type

7.3.2.2.2. By Deployment Mode

7.3.2.2.3. By Application

7.3.3. United Kingdom Enterprise Video Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Type

7.3.3.2.2. By Deployment Mode

7.3.3.2.3. By Application

7.3.4. Italy Enterprise Video Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Type

7.3.4.2.2. By Deployment Mode

7.3.4.2.3. By Application

7.3.5. Spain Enterprise Video Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Type

7.3.5.2.2. By Deployment Mode

7.3.5.2.3. By Application

8. Asia Pacific Enterprise Video Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type

8.2.2. By Deployment Mode

8.2.3. By Application

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Enterprise Video Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Type

8.3.1.2.2. By Deployment Mode

8.3.1.2.3. By Application

8.3.2. India Enterprise Video Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Type

8.3.2.2.2. By Deployment Mode

8.3.2.2.3. By Application

8.3.3. Japan Enterprise Video Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Type

8.3.3.2.2. By Deployment Mode

8.3.3.2.3. By Application

8.3.4. South Korea Enterprise Video Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Type

8.3.4.2.2. By Deployment Mode

8.3.4.2.3. By Application

8.3.5. Australia Enterprise Video Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Type

8.3.5.2.2. By Deployment Mode

8.3.5.2.3. By Application

9. Middle East & Africa Enterprise Video Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type

9.2.2. By Deployment Mode

9.2.3. By Application

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Enterprise Video Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Type

9.3.1.2.2. By Deployment Mode

9.3.1.2.3. By Application

9.3.2. UAE Enterprise Video Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Type

9.3.2.2.2. By Deployment Mode

9.3.2.2.3. By Application

9.3.3. South Africa Enterprise Video Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Type

9.3.3.2.2. By Deployment Mode

9.3.3.2.3. By Application

10. South America Enterprise Video Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Type

10.2.2. By Deployment Mode

10.2.3. By Application

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Enterprise Video Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Type

10.3.1.2.2. By Deployment Mode

10.3.1.2.3. By Application

10.3.2. Colombia Enterprise Video Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Type

10.3.2.2.2. By Deployment Mode

10.3.2.2.3. By Application

10.3.3. Argentina Enterprise Video Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Type

10.3.3.2.2. By Deployment Mode

10.3.3.2.3. By Application

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Enterprise Video Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. IBM Corporation

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Microsoft Corporation

15.3. Kaltura

15.4. Ooyala Inc.

15.5. Polycom Inc.

15.6. Cisco Systems Inc.

15.7. Brightcove Inc.

15.8. Avaya Inc.

15.9. Vidyo Inc.

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Enterprise Video Market in 2025?

Which is the dominating region in the Global Enterprise Video Market?

Which is the fastest growing segment in the Global Enterprise Video Market?

What is the expected growth rate of the Global Enterprise Video Market?

Global Enterprise Video Market By Type (Webcasting, etc.), By Deployment Mode (Cloud, Hybrid, and On-Premises), By Application (Knowledge Sharing & Collaboration, etc.), By Vertical, By Company and By Geography, Forecast & Opportunities, 2021-2031F

Report Description

Table of content

Figures and Tables

Frequently asked questions

What was the market size of the Global Enterprise Video Market in 2025?

Which is the dominating region in the Global Enterprise Video Market?

Which is the fastest growing segment in the Global Enterprise Video Market?

What is the expected growth rate of the Global Enterprise Video Market?