APAC to Dominate Hair Care Market until 2025
Increasing hair and scalp
problems among the global population is expected to drive the growth of global hair
care market
According
to TechSci Research report, “Global Hair
Care Market, By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others),
By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online
Sales Channel, Others), By Region, Competition, Forecast & Opportunities,
2025”, global hair care market is expected to witness a steady
CAGR during the forecast period. Additionally, new product launches is one of the major factors accounting for
the growth of global hair care market. Moreover, rising awareness related to
personal hygiene is expected to bode well for the growth of global hair care market
through the forecast period. In addition to this, intelligent advertizing
campaigns for hair care products, is positively influencing the growth of
global hair care market. Also, increasing consciousness regarding maintaining
personal looks is leading to surging demands for hair styling products, which
is making headway for the growth of global hair care market. Along with this, hair
care products coming with attractive packaging coupled with rise in disposable
income is positively contributing to the market growth in the next 5 years.
However, there are some factors that might act as major impediments to the
growth of global hair care market through 2025 such as high cost involved in
the manufacturing of products.
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"
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Global
hair care market can be segmented based on type, distribution channel, company,
and region. Considering the distribution channel, the market is fragmented into
modern trade, general store, specialty stores, online sales channel, and others.
Here, the general store segment dominated the global hair care market until 2019
and is further anticipated to maintain its dominance during the forecast period
as well. Easy availability of the products in the stores coupled with ease of
buying are some of the key factors leading to the dominance of general stores
segment in the hair care market. Moreover, buyers can check the products on
their own before buying from the stores, which is further contributing to the
growing trend. However, the online sales channel segment is projected to
register high growth during the forecast period. This high growth can be
attributed to availability of good discounts on numerous products. Moreover, variety
of products are available for the customers to check at the same time, which is
further bolstering the growth of the online sales segment across the globe.
Shiseido Company, Limited, Johnson &
Johnson Services, Inc., Unilever, Amway, Oriflame Cosmetics AG, Procter &
Gamble Co., L'Oreal SA, Revlon Inc., Kao Corporation, Beiersdorf AG, are
among others are the leading players operating in global hair care market. The
players are adopting several growth strategies to enhance the market scenario
of hair care. Other competitive strategies include new product launches;
mergers & acquisitions; agreements, partnerships, and collaborations; and
expansions to diversify their product portfolio in order to strengthen their
market position.
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“Asia-Pacific is expected to dominate the global hair care market until
2025 on account of increasing hair related problems among the consumers. Furthermore,
continuous research activities and the development of new haircare products by major
market players that are based in the region, is further boosting the market
growth for hair care. In addition to this, improvement in living standards of
the population in the developing nations, is further aiding the market growth
across various economies”, said Mr. Karan Chechi, Research Director with
TechSci Research, a research based global management consulting firm.
“Global Hair Care Market,
By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution
Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel,
Others), By Region, Competition, Forecast & Opportunities, 2025” has evaluated the future growth potential of global hair
care market and provides statistics & information on market size, structure
and future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities in global hair care market.
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