Press Release

Pakistan Water Purifiers Market to Surpass $ 500 Million by 2025

Deteriorating ground and surface water quality coupled with rising health concerns to drive Pakistan water purifiers market

According to TechSci Research report, Pakistan Water Purifiers Market By Installation Mode, By Application, By Sales Channel, By Region, Competition, Forecast & Opportunities, 2025, Pakistan water purifiers market is forecast to reach $ 518 million by 2025 on account of degrading ground and surface water quality, rising awareness about water borne diseases, and increasing urbanization across the country. The quality of drinking water is drastically declining in Pakistan owing to rising contamination of ground and surface water and unavailability of facilities to treat human waste. Over the past few years, Pakistan has been facing scarcity of safe and clean water. This has increased the mortality rate in the country, especially among the children, due to lack of proper water and sanitation facilities in various regions within the country. This in turn is driving the market for water purifiers in the country.

Increasing demand from the residential sector is expected to positively influence the market over the course of next five years. However, presence of alternative packaged water options is hampering the growth of market in the country. Additionally, high costs incurred in maintenance of filters and spares can restrict the growth of market during forecast period. Furthermore, some people in the country are still following the traditional approaches of purifying the water like boiling, which is obstructing the growth of market. The water purifier market in Pakistan is highly price sensitive. The consumers are purchasing water purifiers from domestic players since they are offering water purifiers at lower prices as compared to the international players which is impacting the sales and profits of the international brands.

Browse 79 market data figures and tables spread through 124 pages and an in-depth TOC on"Pakistan Water Purifiers Market" 

Pakistan water purifiers market is segmented based on installation mode, application, sales channel and region. Based on installation mode, the market can be bifurcated into POU and POE. The POE mode of installation is expected to dominate the market, in value terms, during forecast period since they are efficient to use when purifying large volumes of water. Additionally, they can be installed at a point from where water enters an establishment, ensuring that water supplied is cleaned and purified then and there itself before it reaches final delivery station. Based on application, the market can be fragmented into residential, commercial, food & beverage, healthcare, industrial and municipal. The municipal segment is expected to dominate the market during forecast period. This can be ascribed to the rapid development of housing projects under the ‘Naya Pakistan Housing Scheme’, which aims to build around 10 million houses across the country in the coming years.

Additionally, under the Federal Government Employees Housing Foundation (FGEHA), there are various ongoing housing projects, especially in Islamabad Capital Territory such as PHASE VI (Barakahu Housing Scheme), PHASE X (Park Road Housing Scheme), etc. Therefore, demand for water by municipalities in Pakistan is expected to increase during the forecast years attributable to the new housing development projects and increasing transitioning from joint families to nuclear families. On the contrary, the residential segment is expected to grow during forecast period owing to the rising GDP per capita, increasing prevalence of water borne diseases and increasing awareness among the consumers related to the deteriorating water quality in the country. Based on sales channel, the market can be segmented into direct, distributor, retail and online. The online segment is expected to grow during the forecast period since most of the known water purifier brands now have an online presence which is empowering the customers to make purchases at their will and according to their preference.

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Nectar Water Technologies (Pvt) Ltd., So – Safe Water Technologies, Nasgas Appliances, Aqua Hygienic, Multiply Industrial Co., Ltd, Aqua Fine Corporation, Vital Enterprises (Hydro Safe Products), Aquaguard, Pure Tech Water Purification, Aqua Cleanses and others are some of the leading players operating in Pakistan water purifiers market. “Pakistan water purifiers market is to witness growth during the forecast period owing to the increasing awareness pertaining to the water quality standards and rising incidences of water borne diseases. Additionally, supportive government policies and initiatives in the country for creating awareness regarding water quality and pollution are expected to further propel the market during until 2025.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Pakistan Water Purifiers Market By Installation Mode, By Application, By Sales Channel, By Region, Competition, Forecast & Opportunities, 2025 has evaluated the future growth potential of Pakistan water purifiers market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Pakistan water purifiers market.


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