Cipla strengthens its women’s health segment by acquiring 4 drug brands of Wanbury Ltd.

India: Cipla, a global pharmaceutical giant, has acquired four brands of Wanbury Ltd. namely CDense, Productiv, CPink and Folinine in order to augment its market in the women’s health segment. The above-mentioned brands cater supplements and provide medicines to cure various deficiencies and ailments in adolescent girls, women undergoing menopause, lactating and pregnant women and improving the reproductive health in both, males and females. Wanbury has received around USD12 million in the closing of this deal.

The head of India Business, Cipla said, “We are focused on strengthening our play in the women's health segment by amplifying our four-decade long presence in this category. Through this newly acquired portfolio, we shall be catering to a wide range of patient needs including nutritional deficiencies, bone health and sexual health”.

According to TechSci Research, the pharmaceutical industry is largely focusing on women health. Recently, Ascent Capital also invested in Naari Pharma to help the company enhance its research and development activities, improve infrastructure and ramp up go-to-market initiatives. This acquisition is also clearly indicating the growing focus of pharmaceutical industry on women’s health. Mergers and acquisitions have always been Cipla’s key growth strategies. The acquisition of anti-diabetic drug Vildagliptin for the local market from Novartis AG in December 2019 has served as a key catalyst for Cipla in this acquisition.

With the increasing deficiencies of vitamins and minerals among the youth population, majorly women, Cipla is anticipated to witness surge in its market share over the coming years. Additionally, the increasing awareness regarding these health-related disorders among the consumers has eventually led to the rise in the demand and intake of nutritional supplements and similar products. Moreover, the youth and teenager population stand second from the top in India, thus it will be quite beneficial for the company to invest in India owing to the wide consumer base. All these factors have contributed in the overall market share of Cipla, in addition to which, this merger is expected to further propel the market during the next five years.

According to a recently published report by TechSci Research, “India Vitamin & Mineral Premixes Market, By Type (Vitamins, Minerals & Vitamin & Mineral Combinations), By Application (Feed, Food & Beverages, Healthcare etc.), By Company and By Geography, Forecast & Opportunities, 2024”, India vitamin & mineral premixes market is projected to grow at a robust CAGR over the next five years. The growth of this market is attributed to the growing demand for food enrichments, fortified & functional food products and increasing consumer awareness regarding benefits of nutritious intake and diet. In 2016, based on type, the vitamin & mineral combinations segment accounted for the largest share in the India vitamin & mineral premixes market, in both value and volume terms due to cost effectiveness and increasing demand for multiple nutrients. Moreover, growing population, urbanization and rising disposable income are the other prominent factors driving the India vitamin & mineral premixes market.

According to a recently published report by TechSci Research, “Global Vitamins Supplements Market By Source (Natural Vitamins & Synthetic Vitamins), By Product Type (Multivitamin, Vitamin B, Vitamin C, Vitamin D & Others), By End User (Adult Women, Adult Men, Senior Citizen & Others), By Region, Competition, Forecast & Opportunities, 2024”, the global vitamins supplements market is expected to grow at a CAGR of around 9% during the forecast period. Vitamin supplements are manufactured products intended to supplement the diet when taken through mouth as a pill, capsule, tablet, or liquid. Increasing per capita income and growing health awareness among people are the major factors driving the growth of global vitamins supplements market. Additionally, factors like feed fortification, rising demand for functional and nutritionally enriched processed food products, growing vitamins deficiency among the population, increasing health consciousness and others are further propelling the growth of vitamins supplements market globally. Moreover, increasing cost of healthcare facilities have made people shift towards using these supplements, thereby fueling their demand across the globe.