Global vitamins supplements market is expected to grow at a CAGR of around 9% during the forecast period. Vitamin supplements are manufactured products intended to supplement the diet when taken through mouth as a pill, capsule, tablet, or liquid. A supplement can provide nutrients either extracted from food sources or synthetic, individually or in combination, in order to increase the quantity of their consumption. 

Increasing per capita income and growing health awareness among people are the major factors driving the growth of global vitamins supplements market. Additionally, factors like feed fortification, rising demand for functional and nutritionally enriched processed food products, growing vitamins deficiency among the population, increasing health consciousness and others are further propelling the growth of vitamins supplements market globally. Moreover, increasing cost of healthcare facilities have made people shift towards using these supplements, thereby fuelling their demand.

The global vitamins supplements market is segmented based on source, product type, end user, region and company. Based on source, the market can be bifurcated into natural and synthetic vitamins, of which the latter segment is anticipated to dominate the market during the forecast period. This can be attributed to the fact that natural sources are always not available in adequate quantities, characteristics and quality but the synthetic ones are always available with same characteristics and quality. Based on product type, the market can be fragmented into Multivitamin, Vitamin B, Vitamin C, Vitamin D and others. Multivitamins are expected to dominate the market owing to its multiple variants coming up in the market. Based on end user, the market can be categorized into adult women, adult men, senior citizen and others. The adult women segment is expected to hold a significant market share during the forecast period owing to the growing Vitamin B-12 and Vitamin D deficiencies in the adult women.

Regionally, the vitamins supplements market is gaining traction and expanding to various regions including Asia-Pacific, North America, South America, Europe, and Middle East & Africa. Among these regions, Asia-Pacific region is expected to dominate the overall vitamins supplements market followed by North America, Europe, South America and Middle East & Africa. 

The major players operating in the vitamins supplements market are E.I. du Pont de Nemours & Co., Amway Corporation, Pfizer Inc., Bayer Aktiengesellschaft, BASF SE, Pharmavite LLC, Nature's Products, Inc., Ayanda Group AS, ABH Nature's Products, Inc., DCC Health & Beauty Solutions Limited and others. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–202

Objective of the Study:

  • To analyze and forecast the market size of global vitamins supplements market.
  • To classify and forecast global vitamins supplements market based on source, product type, end user and company and regional distribution.
  • To identify drivers and challenges for global vitamins supplements market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global vitamins supplements market.
  • To conduct pricing analysis for global vitamins supplements market.
  • To identify and analyze the profile of leading players operating in global vitamins supplements market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the globe.

TechSci Research calculated the market size of global vitamins supplements market by using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Vitamins supplements manufacturers and suppliers
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to vitamins supplements

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global vitamins supplements market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Source:
    • Natural
    • Synthetic
  • Market, By Product Type:
    • Multivitamin
    • Vitamin B
    • Vitamin C
    • Vitamin D
    • Others
  • Market, By End User:

o   Adult Women

o   Adult Men

o   Senior Citizen

o   Others

  • Market, By Region:
    • North America
      • United States
      • Mexico
      • Canada
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
      • Russia
    • Asia-Pacific
      • China
      • India 
      • Japan
      • South Korea
      • Australia
    • Middle East & Africa
      • South Africa
      • Egypt
      • UAE
      • Saudi Arabia
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global vitamins supplements market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
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1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

5.    Global Vitamins Supplements Market Outlook

5.1.  Market Size & Forecast

5.1.1. By Value & Volume

5.2.  Market Share & Forecast

5.2.1. By Source (Natural Vitamins, Synthetic Vitamins)

5.2.2. By Product Type (Multivitamin, Vitamin B, Vitamin C, Vitamin D, Others)

5.2.3. By End User (Adult Women, Adult Men, Senior Citizen, Others)

5.2.4. By Country

5.2.5. By Company (2018)

5.3.  Market Attractiveness Index

6.    North America Vitamins Supplements Market Outlook

6.1.  Market Size & Forecast          

6.1.1. By Value & Volume

6.2.  Market Share & Forecast

6.2.1. By Product Type

6.2.2. By End User

6.2.3. By Country

6.3.  North America: Country Analysis

6.3.1. United States Vitamins Supplements Market Outlook

6.3.1.1.         Market Size & Forecast

6.3.1.1.1.             By Value & Volume

6.3.1.2.         Market Share & Forecast

6.3.1.2.1.             By Product Type

6.3.1.2.2.             By End User

6.3.2. Canada Vitamins Supplements Market Outlook

6.3.2.1.         Market Size & Forecast

6.3.2.1.1.             By Value & Volume

6.3.2.2.         Market Share & Forecast

6.3.2.2.1.             By Product Type

6.3.2.2.2.             By End User

6.3.3. Mexico Vitamins Supplements Market Outlook

6.3.3.1.         Market Size & Forecast

6.3.3.1.1.             By Value & Volume

6.3.3.2.         Market Share & Forecast

6.3.3.2.1.             By Product Type

6.3.3.2.2.             By End User

7.    Europe Vitamins Supplements Market Outlook

7.1.  Market Size & Forecast          

7.1.1. By Value & Volume

7.2.  Market Share & Forecast

7.2.1. By Product Type

7.2.2. By End User

7.2.3. By Country

7.3.  Europe: Country Analysis

7.3.1. France Vitamins Supplements Market Outlook

7.3.1.1.         Market Size & Forecast

7.3.1.1.1.             By Value & Volume

7.3.1.2.         Market Share & Forecast

7.3.1.2.1.             By Product Type

7.3.1.2.2.             By End User

7.3.2. Germany Vitamins Supplements Market Outlook

7.3.2.1.         Market Size & Forecast

7.3.2.1.1.             By Value & Volume

7.3.2.2.         Market Share & Forecast

7.3.2.2.1.             By Product Type

7.3.2.2.2.             By End User

7.3.3. United Kingdom Vitamins Supplements Market Outlook

7.3.3.1.         Market Size & Forecast

7.3.3.1.1.             By Value & Volume

7.3.3.2.         Market Share & Forecast

7.3.3.2.1.             By Product Type

7.3.3.2.2.             By End User

7.3.4. Italy Vitamins Supplements Market Outlook

7.3.4.1.         Market Size & Forecast

7.3.4.1.1.             By Value & Volume

7.3.4.2.         Market Share & Forecast

7.3.4.2.1.             By Product Type

7.3.4.2.2.             By End User

7.3.5. Spain Vitamins Supplements Market Outlook

7.3.5.1.         Market Size & Forecast

7.3.5.1.1.             By Value & Volume

7.3.5.2.         Market Share & Forecast

7.3.5.2.1.             By Product Type

7.3.5.2.2.             By End User

7.3.6. Russia Vitamins Supplements Market Outlook

7.3.6.1.         Market Size & Forecast

7.3.6.1.1.             By Value & Volume

7.3.6.2.         Market Share & Forecast

7.3.6.2.1.             By Product Type

7.3.6.2.2.             By End User

8.    Asia-Pacific Vitamins Supplements Market Outlook

8.1.  Market Size & Forecast          

8.1.1. By Value & Volume

8.2.  Market Share & Forecast

8.2.1. By Product Type

8.2.2. By End User

8.2.3. By Country

8.3.  Asia-Pacific: Country Analysis

8.3.1. China Vitamins Supplements Market Outlook

8.3.1.1.         Market Size & Forecast

8.3.1.1.1.             By Value & Volume

8.3.1.2.         Market Share & Forecast

8.3.1.2.1.             By Product Type

8.3.1.2.2.             By End User

8.3.2. India Vitamins Supplements Market Outlook

8.3.2.1.         Market Size & Forecast

8.3.2.1.1.             By Value & Volume

8.3.2.2.         Market Share & Forecast

8.3.2.2.1.             By Product Type

8.3.2.2.2.             By End User

8.3.3. Japan Vitamins Supplements Market Outlook

8.3.3.1.         Market Size & Forecast

8.3.3.1.1.             By Value & Volume

8.3.3.2.         Market Share & Forecast

8.3.3.2.1.             By Product Type

8.3.3.2.2.             By End User

8.3.4. South Korea Vitamins Supplements Market Outlook

8.3.4.1.         Market Size & Forecast

8.3.4.1.1.             By Value & Volume

8.3.4.2.         Market Share & Forecast

8.3.4.2.1.             By Product Type

8.3.4.2.2.             By End User

8.3.5. Australia Vitamins Supplements Market Outlook

8.3.5.1.         Market Size & Forecast

8.3.5.1.1.             By Value & Volume

8.3.5.2.         Market Share & Forecast

8.3.5.2.1.             By Product Type

8.3.5.2.2.             By End User

9.    Middle East and Africa Vitamins Supplements Market Outlook

9.1.  Market Size & Forecast          

9.1.1. By Value & Volume

9.2.  Market Share & Forecast

9.2.1. By Product Type

9.2.2. By End User

9.2.3. By Country

9.3.  MEA: Country Analysis

9.3.1. South Africa Vitamins Supplements Market Outlook

9.3.1.1.         Market Size & Forecast

9.3.1.1.1.             By Value & Volume

9.3.1.2.         Market Share & Forecast

9.3.1.2.1.             By Product Type

9.3.1.2.2.             By End User

9.3.2. Egypt Vitamins Supplements Market Outlook

9.3.2.1.         Market Size & Forecast

9.3.2.1.1.             By Value & Volume

9.3.2.2.         Market Share & Forecast

9.3.2.2.1.             By Product Type

9.3.2.2.2.             By End User

9.3.3. UAE Vitamins Supplements Market Outlook

9.3.3.1.         Market Size & Forecast

9.3.3.1.1.             By Value & Volume

9.3.3.2.         Market Share & Forecast

9.3.3.2.1.             By Product Type

9.3.3.2.2.             By End User

9.3.4. Saudi Arabia Vitamins Supplements Market Outlook

9.3.4.1.         Market Size & Forecast

9.3.4.1.1.             By Value & Volume

9.3.4.2.         Market Share & Forecast

9.3.4.2.1.             By Product Type

9.3.4.2.2.             By End User

10.  South America Vitamins Supplements Market Outlook

10.1.              Market Size & Forecast

10.1.1.    By Value & Volume

10.2.              Market Share & Forecast

10.2.1.    By Product Type  

10.2.2.    By End User

10.2.3.    By Country

10.3.              South America: Country Analysis

10.3.1.    Brazil Vitamins Supplements Market Outlook

10.3.1.1.      Market Size & Forecast

10.3.1.1.1.           By Value & Volume

10.3.1.2.      Market Share & Forecast

10.3.1.2.1.           By Product Type

10.3.1.2.2.           By End User

10.3.2.    Argentina Vitamins Supplements Market Outlook

10.3.2.1.      Market Size & Forecast

10.3.2.1.1.           By Value & Volume

10.3.2.2.      Market Share & Forecast

10.3.2.2.1.           By Product Type

10.3.2.2.2.           By End User

10.3.3.    Colombia Vitamins Supplements Market Outlook

10.3.3.1.      Market Size & Forecast

10.3.3.1.1.           By Value & Volume

10.3.3.2.      Market Share & Forecast

10.3.3.2.1.           By Product Type

10.3.3.2.2.           By End User

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Market Trends & Developments

13.  Competitive Landscape

13.1.              Competition Outlook

13.2.              Company Profiles

13.2.1.   Company Details

13.2.2.   Financials (As reported)

13.2.3.   Key Market Focus and Geographical Presence

13.2.4.   Pricing of Target Applications

13.2.5.   Market positioning

13.3.              Global Players Profiled (Leading Companies)

13.3.1.   E.I. du Pont de Nemours & Co.

13.3.2.   Amway Corporation

13.3.3.   Pfizer Inc.

13.3.4.   Bayer Aktiengesellschaft

13.3.5.   BASF SE 

13.3.6.   Pharmavite LLC

13.3.7.   Nature's Products, Inc.

13.3.8.   Ayanda Group AS

13.3.9.   ABH Nature's Products, Inc.

13.3.10. DCC Health & Beauty Solutions Limited

14.  Strategic Recommendations

 (Note: The companies list can be customized based on the client requirements.)

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