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Vodafone Idea and TCS to Extend Decade Long Partnership

Vodafone Idea and TCS to Extend Decade Long Partnership

Vodafone Idea is extending its partnership with TCS

India: Vodafone Idea and Tata Consultancy Services (TCS), which is a leading IT consulting, services, and business solutions organization, announced to extend their partnership for five more years. Vodafone Idea has adopted advanced technologies in order to increase its foothold in India. Customer experience engagement is one of such technologies and the company has been able to differentiate itself in the competitive telecommunication market by personalizing customer experience and continuously developing new technologies so as to target both i.e. startup and B2B segments.

The next phase of the partnership will be aimed at implementing analytics & AI in the business so as to customize end customer experience. Additionally, TCS will use Location Independent Agile model to improve operational integration between Idea and Vodafone’s systems and enable faster revenue realization.

CIO of Vodafone Idea stated that, “As the TCS-VIL partnership enters its 10th year of the engagement, the company is pleased to extend their partnership with TCS and focus on bringing Value Addition through Automation and Digital Experience, thereby fueling sustained business growth.”

According to TechSci Research, the extended partnership with India’s largest IT service company, TCS, will enable Vodafone Idea to better engage its customers and understand their needs. Understanding needs would also allow the telcom to create more personalized plans, a move that other telecom companies are already embracing. Earlier, companies operating in the country’s saturated and hypercompetitive telecom market, were relying solely on expanding their network or coverage; however, with the onset of technological innovations, a rising number of market players are focusing on offering right plans to their customers as well as on proactive handling of customer issues.

According to a TechSci Research report, Global Customer Experience Management Market, By Type (Enterprise Feedback Management and Others), By Touch Point (Company Website, Branch/Store, Web and Others), By End User (IT Communication Service Provider, BFSI, Healthcare and Others), By Region, By Company, Competition, Forecast & Opportunities, 2024”, the global customer experience management market is expected to grow at a CAGR of over 25% on account of increasing technological advancements in cloud & big data analytics to design, manage and improve end-to-end consumer experience. Notably, the market is segmented into Asia-Pacific, North America, South America, Middle East & Africa and Europe. North America is expected to continue its dominance as the leading region in the global customer experience management market, owing to increasing popularity of application of tools that are employed for analyzing customer feedback and growth of communication media.

According to another TechSci Research report, India Speech Analytics Market, By Component (Solutions Vs Services), By Deployment Mode (Cloud Vs On-Premises), By Application (Customer Experience Management, Call Monitoring, etc.), By End-User (Government and Defense, BFSI, Healthcare, etc.), Competition Forecast & Opportunities, 2014-2024”, India speech analytics market is projected to grow at a double digit CAGR during 2014-2024. Technological innovations, increase in the number of call centers, rising need to manage risk and surging demand for high accuracy is aiding India speech analytics market. Moreover, increasing demand for higher efficiency in process deployment coupled with rising focus on reducing overall cost are some other factors that are expected to propel demand for speech analytics over the next five years in the country.

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