Video Ad Segment to Drive Real-Time Bidding Market to Double Digit CAGR through 2024
Growing internet penetration
and increasing budget allocation by companies for digital display advertising
to drive global real-time bidding market through 2024
According
to TechSci Research report, “Global Real-Time Bidding Market By Auction Type, By AD Format, By Application, By
Device, By Region, Competition, Forecast & Opportunities, 2024”, global real-time bidding market is projected to grow at a
CAGR of over 30% during the forecast period, owing to increasing focus on improving
the campaign performance. With growing popularity of ad exchange platforms,
global real-time bidding market is expected to register strong growth during
the forecast period. Companies, such as Google, Yahoo and Facebook have opened
their inventories for real-time bidding advertising. These companies have large
number of visitors and allow advertisers and advertising agencies to place
their ads in their inventories, thereby positively influencing the market
during forecast period.
Real-time
bidding market, globally, can be segmented based on auction type, AD format,
application, device and region. In terms of auction type, open auction
dominated the market in 2018 and the trend is likely to continue during the
forecast period, as it allows digital display advertising. Moreover, publishers
can get the best price for their inventory through open auction. Video Ad is
expected to dominate the market in coming years, as consumers have started
spending more time on viewing videos online due to high-speed internet and easy
availability of smartphones. In terms of application, e-commerce is registering
huge adoption of real-time bidding, as it allows e-commerce companies to
display personalized ads to individual users based on their online activity.
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Google LLC, WPP PLC, Adobe Inc., Facebook,
Inc., Smaato Inc., Yandex N.V., Salesforce, Rubicon Project, Criteo Advertising
and PubMatic, Inc are some of the leading players operating in global real-time
bidding market. Companies operating in the market are using organic strategies
such as product launches, mergers and collaborations to boost their share. In 2018, Google introduced exchange bidding
solutions for its customers, which allows them to monetize their display ad
inventory
“Asia-Pacific real-time bidding market is anticipated to grow at a significant
rate during the forecast period, on account of increasing penetration of
smartphones and high-speed internet. Moreover, growing adoption of advanced
marketing technologies by entrepreneurs is expected to drive the real-time
bidding market of the region over the course of next five years.”, said Mr.
Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.
“Global Real-Time Bidding Market By Auction Type, By
AD Format, By Application, By Device, By Region, Competition, Forecast & Opportunities,
2024” has
evaluated the future growth potential of global real-time bidding market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in global real-time bidding market.
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