Press Release

Video Ad Segment to Drive Real-Time Bidding Market to Double Digit CAGR through 2024

Growing internet penetration and increasing budget allocation by companies for digital display advertising to drive global real-time bidding market through 2024

According to TechSci Research report, Global Real-Time Bidding Market By Auction Type, By AD Format, By Application, By Device, By Region, Competition, Forecast & Opportunities, 2024, global real-time bidding market is projected to grow at a CAGR of over 30% during the forecast period, owing to increasing focus on improving the campaign performance. With growing popularity of ad exchange platforms, global real-time bidding market is expected to register strong growth during the forecast period. Companies, such as Google, Yahoo and Facebook have opened their inventories for real-time bidding advertising. These companies have large number of visitors and allow advertisers and advertising agencies to place their ads in their inventories, thereby positively influencing the market during forecast period.

Real-time bidding market, globally, can be segmented based on auction type, AD format, application, device and region. In terms of auction type, open auction dominated the market in 2018 and the trend is likely to continue during the forecast period, as it allows digital display advertising. Moreover, publishers can get the best price for their inventory through open auction. Video Ad is expected to dominate the market in coming years, as consumers have started spending more time on viewing videos online due to high-speed internet and easy availability of smartphones. In terms of application, e-commerce is registering huge adoption of real-time bidding, as it allows e-commerce companies to display personalized ads to individual users based on their online activity. 

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Google LLC, WPP PLC, Adobe Inc., Facebook, Inc., Smaato Inc., Yandex N.V., Salesforce, Rubicon Project, Criteo Advertising and PubMatic, Inc are some of the leading players operating in global real-time bidding market. Companies operating in the market are using organic strategies such as product launches, mergers and collaborations to boost their share.  In 2018, Google introduced exchange bidding solutions for its customers, which allows them to monetize their display ad inventory

“Asia-Pacific real-time bidding market is anticipated to grow at a significant rate during the forecast period, on account of increasing penetration of smartphones and high-speed internet. Moreover, growing adoption of advanced marketing technologies by entrepreneurs is expected to drive the real-time bidding market of the region over the course of next five years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

Global Real-Time Bidding Market By Auction Type, By AD Format, By Application, By Device, By Region, Competition, Forecast & Opportunities, 2024 has evaluated the future growth potential of global real-time bidding market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global real-time bidding market.

About TechSci Research

TechSci Research is a leading global market research firm publishing premium market research reports. Serving 700 global clients with more than 600 premium market research studies, TechSci Research is serving clients across 11 different industrial verticals. TechSci Research specializes in research based consulting assignments in high growth and emerging markets, leading technologies and niche applications. Our workforce of more than 100 fulltime Analysts and Consultants employing innovative research solutions and tracking global and country specific high growth markets helps TechSci clients to lead rather than follow market trends.



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