India Non Electric Kitchen Appliances Market to Surpass $ 970 Million by 2024
Increasing
preference for branded products, rising demand for kitchen appliances in rural
areas, growing number of nuclear families in urban areas and changing kitchen concepts to
drive India non electric kitchen appliances market through 2024
According to TechSci Research report, “India
Non Electric Kitchen Appliances Market By Distribution Channel, By Product
Type, Competition, Forecast & Opportunities, 2014-2024”, India non electric
kitchen appliances market is projected to cross $ 972 million by 2024.
Anticipated growth in the market would be driven by changing lifestyle,
increasing per capita disposable income, rising number of nuclear families,
expanding middle class population and growing youth population who are inclined
towards products offering enhanced convenience. Moreover, easy product
availability and expanding distribution and supply chain of manufacturers and
suppliers are expected to aid the country’s non electric kitchen appliances
market during the forecast period.
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Proportion of working women
in the country is increasing gradually, which is contributing to growing household
income as well as leading to time shortage for women towards household
activities. Also, with rapid increase in the number of nuclear families in
urban India, sharing of household work among family members is on the decline.
Consequently, the utility of non electric kitchen appliances, that help in
minimizing the effort and time required in cooking activities, is on the rise. Increasing
competition among store-based retail outlets coupled with growing amount of
time spent by consumers on the internet is resulting in rising sales through online
channels; however, multi-branded stores segment is anticipated to continue to be
the dominating distribution channel for non electric kitchen appliances in
India.
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“Demand for non electric
kitchen appliances is growing across the country, owing to increasing trend of working
women, in addition to rising influence of social media on the millennial
population which persuades them to purchase these appliances as they provide
convenience and comfort. Moreover, leading non electric kitchen appliance
manufacturers are continuously diversifying their product portfolios and are
offering a wider range of products, both in terms of applications as well as
price range, resulting in the accessibility and visibility of non electric
kitchen appliances in the country. Such developments are expected to positively
influence India non electric kitchen appliances market over the course of next
five years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a
research based global management consulting firm.
“India Non
Electric Kitchen Appliances Market By Distribution Channel, By Product Type,
Competition, Forecast & Opportunities, 2014-2024” has evaluated the
future growth potential of non electric kitchen appliances market in India and
provides statistics and information on market structure, size, share and
trends. The report is intended to provide cutting-edge market intelligence and
help decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities present in India non electric kitchen appliances market.
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