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Zevia to launch Ready-to-Drink Organic Tea

Organic Tea and Coffee Market

Zevia is all set to launch a new line of eight ready-to-drink tea flavors. The tea is sugar free, naturally sweetened with stevia, zero calorie, non-carbonated, non-GMO. Zevia’s line now encompasses a wide-range of Liquid Refreshment Beverages.

United States: Zevia, the top naturally sweetened beverage company that produces zero calorie drinks has recently announced its new product-Zevia Organic Tea. It is a line of eight Ready-To-Drink (RTD) Tea flavors that are zero calories as they are naturally sweetened with plant-based sweetener stevia. In addition, Zevia Organic Teas are sugar-free, non-carbonated, non-GMO, and steeped in Fair Trade Certified Tea. The tea will carry the USDA Organic seal. The range includes eight flavors like Black Tea, Green Tea and herbal flavors, including two caffeine-free options.

Zevia's product portfolio includes a wide range of Liquid Refreshment Beverage (LRB) categories, like Soda, Sparkling Water, Energy drinks, Mixers and now Ready To Drink Tea. Zevia is gaining popularity among shoppers that seek out healthier options for artificially sweetened beverages due to simple, plant-based ingredients and products.

In an interview, the CEO of the company claimed that reducing the intake of sugar is one of the major concerns among consumers in the US as around 85% of the population is switching to sugar-free alternatives. He further added that Zevia was the first brand to introduce zero-calorie and naturally sweetened beverages and is constantly trying to build sugar free products without compromising on the taste.

He further added that Zevia aids consumers to reduce their overall sugar consumption and start their fitness jorney by providing nearly half the added sugar in their beverages.

The Tea will retail for $1.99 each and in 12 oz. sleek cans. The nationwide availability will start in late summer 2018. The line is expected to make its public debut at the Natural Products Expo West in Anaheim, Calif.

According to TechSci Research, Organic tea is rich in antioxidants, which make it beneficial for human health. Organic tea & coffee are manufactured without using any synthetic fertilizers or chemicals. Only organic fertilizers and chicken manure are used during their production. The increasing awareness of the health benefits of the consumption of organic tea coupled with increasing health concerns in consumers of lifestyle diseases is expected to drive the country’s organic tea & coffee market. The increasing per capita spending on organic products and growing e-commerce market coupled with continuous innovations in organic farming practices by players and marketing strategies 0adopted by companies and online retailers are anticipated to positively influence the United States organic tea & coffee market through the next five years.

According to the recently published report by TechSci Research, United States Organic Tea & Coffee Market, By Type, By End User, Competition Forecast & Opportunities, 2012 – 2022”, the organic tea & coffee market in the United States is anticipated to grow at a CAGR of over 13% during 2017 – 2022, on account of increasing disposable income, growing instances of diseases related to pesticide and insecticides coupled with expanding youth population base and high awareness regarding the harmful impact of pesticides and GMOs on food products. West region accounted for the largest share in the United States organic tea & coffee market due to huge population base, increasing disposable income and highest number of organic farms in the region. United States in predominantly a coffee drinking country, and the same trend is expected to continue over the next five years as well. However, the demand for organic tea products is also growing at a healthy pace owing to increasing number of immigrants from the South-East Asian countries who prefer to opt for tea.

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