In September 2025, Japan’s first flagship Harry Potter Shop opened its doors in Harajuku. Officially launched on August 14, 2025, the new store is designed to be more than just a retail space, aiming to attract both fans and tourists. Located along the Omotesando Street and directly connected to Meiji-Jingumae Station, the expansive store spans approximately 900 square meters across two immersive floors.

Spanning approximately 900 square meters across two floors, the Harajuku store joins the list of Harry Potter store locations including London, New York, and within the Warner Bros Studio Tour attractions. The interior transports visitors into the heart of the Forbidden Forest, welcoming them with towering trees, flying owls, and an awe-inspiring statue of Buckbeak the Hippogriff, crafted with stunning film-level detail. On the first floor, shoppers will discover Harajuku-exclusive merchandise, ranging from apparel and stationery to limited-edition souvenirs that blend Wizarding World charm with local flair. A dedicated House Pride section invites fans to celebrate their Hogwarts allegiance with themed items for Gryffindor, Hufflepuff, Ravenclaw, and Slytherin.

The second floor offers a continuation of the experience. Fans can explore a Honeydukes-style confectionery area stocked with Every Flavor Beans and Chocolate Frogs. Nearby, the MinaLima section showcases beautifully designed art and goods from the famed graphic design duo behind the films. Then there’s the Butterbeer Bar, a first-of-its-kind establishment outside theme parks in Tokyo, where visitors can indulge in the frothy beverage, along with exclusive snacks like the whimsical Buckbeak Bun and Butterbeer ice cream. In addition to offering a wealth of wizarding-related merchandise, it engages fans with fun photo spots, an exhibition of film-used props, and an exclusive food and drink menu at the in-house Butterbeer Bar.

The arrival of the Harajuku flagship is part of a broader global retail strategy by Warner Bros. Discovery to expand the Wizarding World franchise beyond theme parks and studio tours. Japan, with its passionate Harry Potter fan base and strong tourism sector, was a natural choice for this large-scale launch. The Harajuku location not only caters to domestic fans but also aims to attract international visitors seeking unique cultural and shopping experiences in Tokyo.