India Mushroom Coffee Market to Grow with a CAGR of 4.63% through 2031F
The India Mushroom Coffee Market is driven by rising
health consciousness, growing demand for functional beverages, and busy urban
lifestyles seeking convenient nutrition.
According
to TechSci Research report, “India Mushroom Coffee Market – By Region,
Competition, Forecast & Opportunities, 2021-2031F”, the India Mushroom
Coffee Market was valued at USD 145.25 Million in 2025 and is
expected to reach USD 190.62 Million by 2031 with a CAGR of 4.63% during the
forecast period. The India mushroom coffee market is emerging as a dynamic
space within the broader functional beverage industry, driven by rising health
awareness and a growing appetite for wellness-oriented products. Mushroom
coffee, which blends regular coffee with medicinal mushroom extracts such as
reishi, chaga, lion’s mane, and cordyceps, is gaining traction among Indian consumers
who are increasingly looking for alternatives that support immunity, focus, and
stress relief while reducing the side effects of caffeine. The adoption is
being supported by a cultural backdrop that already values natural remedies and
holistic health through traditions like Ayurveda and naturopathy. With India’s
wellness economy expanding and a large youth population seeking preventive
health solutions, mushroom coffee has positioned itself as an innovative
product that aligns with shifting consumer preferences. While still at an early
stage compared to tea, herbal infusions, and green coffee, it is quickly
becoming part of the urban wellness lifestyle.
Urbanization and changing lifestyles have played a
significant role in shaping this market. A growing number of Indian consumers,
especially in metropolitan areas, face long working hours, high stress levels,
and demanding routines. Traditional coffee remains a staple energy booster, but
many people are becoming cautious of the jitters, acidity, and caffeine crashes
associated with overconsumption. Mushroom coffee provides a balanced solution
by offering smoother energy release alongside potential health benefits linked
to functional mushrooms, such as enhanced cognitive performance, reduced
anxiety, and improved immunity.
The mushroom coffee market in India is also being shaped by
broader wellness and lifestyle movements. Global influences around plant-based
diets, superfoods, and clean-label nutrition are filtering into Indian consumer
behavior, particularly among millennials and Gen Z. These groups are not only
experimenting with new products but also consciously choosing beverages that
reflect their identity and values. Mushroom coffee aligns well with this
mindset, offering a natural, plant-derived alternative that is marketed as
sustainable, chemical-free, and eco-friendly. Social media has amplified its
popularity, with wellness influencers, nutrition coaches, and fitness
communities endorsing mushroom coffee as a functional, mindful choice. The rise
of mental health awareness and the search for cognitive enhancers also
contribute to this trend, as consumers view mushroom coffee as a tool for
productivity and balance.
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The
India Mushroom Coffee Market is segmented into form, packaging, distribution
channel and region.
Based on packaging, sachets are the fastest-growing
packaging segment due to their affordability, portability, and convenience.
Single-serve sachets cater perfectly to India’s on-the-go consumption patterns,
making them especially popular among busy professionals, students, and urban
millennials. They allow consumers to try smaller quantities before committing
to larger packs, which helps overcome initial hesitation in a relatively new
category like mushroom coffee. Sachets are also widely distributed through both
online platforms and modern retail outlets, making them accessible across
regions. Their cost-effectiveness, ease of storage, and travel-friendly format
give them an edge over packets and containers, driving rapid adoption.
Based on
region, North region is the fastest-growing market for mushroom
coffee. This growth is fueled by higher health awareness in metropolitan hubs
like Delhi-NCR, Chandigarh, and Lucknow, where consumers are increasingly
experimenting with functional and wellness beverages. The region also benefits
from strong penetration of e-commerce, modern retail chains, and cafés that
introduce premium wellness products to younger, urban populations. Rising
disposable incomes, growing fitness culture, and exposure to global health trends
are further encouraging adoption. While West India has established demand in
cities like Mumbai and Pune, the North’s rapid pace of wellness-oriented
consumption makes it the fastest-expanding region for mushroom coffee.
Major
companies operating in India Mushroom Coffee Market are:
- Dirtea
Limited
- NeuRoast
- Om
Mushroom Superfood
- Rheal
- Four
Sigmatic
- Real
Mushrooms
- RYZE
Superfoods
- Laird
Superfood Inc
- Mushroom
Cups International
- La
Republica Superfoods.
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“The
India mushroom coffee market is driven by rising health consciousness, growing
demand for functional beverages, busy urban lifestyles seeking convenient
nutrition, and the influence of wellness and plant-based diets. Alongside these
drivers, key trends include premiumization and niche positioning, strong growth
of D2C brands through digital-first marketing, product diversification with
blends of superfoods and adaptogens, and deeper integration with fitness,
mental wellness, and lifestyle communities.” said Mr. Karan Chechi, Research Director of TechSci Research, a
research-based management consulting firm.
“India Mushroom Coffee Market By Form (Grounded, Powder),
By Packaging (Packets, Containers, Sachets, Others), By Distribution Channel
(Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Region,
Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of
India Mushroom Coffee Market and provides statistics & information on
market size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the India
Mushroom Coffee Market.
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