China Shrimp Market to Grow with a CAGR of 4.8% through 2030

The China shrimp market is expanding steadily, driven by evolving consumer tastes, technological aquaculture advances, improved cold chain logistics, rising premium demand, and the growing influence of e-commerce and value-added products.

According to TechSci Research report, “China Shrimp Market – By Region, Competition Forecast & Opportunities, 2030F”, China Shrimp Market was valued at USD 18.29 Billion in 2024 and is expected to reach USD 24.23 Billion by 2030 with a CAGR of 4.8% during the forecast period. The China shrimp market is evolving into a more diverse, quality-driven, and innovation-oriented industry, supported by shifting consumer lifestyles and broader industry transformation. Rising culinary experimentation is encouraging consumers to explore new recipes and fusion dishes that incorporate shrimp beyond traditional formats, driving demand for varied cuts, seasonings, and preparations. Increasing domestic tourism is also playing a role, with regional food cultures promoting shrimp-based dishes that gain popularity nationwide through travel and social media exposure. On the production side, the market is benefitting from the adoption of precision aquaculture, where data analytics, automated monitoring, and AI-assisted feeding systems are optimizing yields and improving product consistency. These advancements are enabling producers to better respond to demand fluctuations and create niche offerings for specific consumer segments. However, the market faces structural hurdles, including price sensitivity among lower- and middle-income groups, which can limit the uptake of premium shrimp despite its growing visibility.

Additionally, volatility in feed prices, influenced by global commodity trends, adds unpredictability to farming costs and can pressure margins. Another challenge is the fragmentation of the supply chain, where smaller-scale producers and distributors struggle to match the marketing power, quality assurance, and logistics efficiency of larger, integrated players. This creates inconsistencies in product standards and brand positioning, particularly in inland markets where distribution channels are less streamlined. Furthermore, while consumer awareness of quality and sustainability is rising, the gap between awareness and actual purchasing behavior persists, as affordability remains a decisive factor for many buyers. Balancing the pursuit of innovation, sustainability, and accessibility is becoming the central strategic challenge for stakeholders in China’s shrimp sector, requiring targeted investments, greater supply chain coordination, and more effective consumer engagement strategies to ensure long-term market resilience and expansion.

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China Shrimp market is segmented into species, source, distribution channel and region.

Based on distribution channels, the fastest-growing distribution channel in the China shrimp market is online sales, driven by the rapid adoption of e-commerce and O2O grocery platforms. Platforms like Tmall, JD.com, Pinduoduo, and Freshippo are enabling consumers to access a wide range of shrimp products, from live seafood to frozen, processed, and ready-to-eat formats, delivered directly to their doorstep. Online retail appeals to younger, tech-savvy, and convenience-driven consumers who appreciate the ability to compare prices, check reviews, and purchase from verified sellers. Seasonal promotions, livestream shopping events, and targeted digital marketing campaigns have significantly boosted shrimp sales online. Furthermore, cold chain advancements ensure that quality is maintained during transportation, making online shrimp purchases increasingly reliable. This channel’s agility in responding to shifting consumer preferences and its nationwide reach position it as a long-term growth leader.

Based on region, Central China, covering provinces such as Hunan, Hubei, and Henan, is emerging as the fastest-growing regional market for shrimp in China. Historically less dominant in seafood consumption compared to coastal areas, the region has seen rapid demand growth due to rising incomes, urbanization, and improvements in cold chain logistics. Shrimp products, once considered a festive luxury, are becoming more common in everyday meals, especially in frozen and ready-to-cook formats. E-commerce penetration in Central China is also expanding, allowing consumers greater access to diverse shrimp varieties, including premium and imported options. The combination of expanding retail networks, changing dietary habits, and logistical advancements positions Central China as a high-potential growth market.

Major companies operating in China Shrimp market are:

• Zhanjiang Guolian Aquatic Products Co., Ltd.
• Dalian Zhangzidao Fishery Group Co., Ltd.
• Zhejiang Daishan Baofa Aquatic Products Co., Ltd.
• Zhejiang Xinwang Food Co., Ltd.
• Shanghai Fisheries Group Co., Ltd.
• Shandong Homey Aquatic Development Co., Ltd.
• Fujian Guanhong Frozen Foods Co., Ltd.
• Zhejiang Golden Gulf Seafood Co., Ltd.
• Zhanjiang Longwei Aquatic Products Industry Co., Ltd.
• Dandong Huanghai Food Co., Ltd.

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“In recent years, sustainability is emerging as a powerful trend shaping the China shrimp market, driven by both consumer awareness and pressure from international buyers. The growing focus on environmental responsibility has led many shrimp producers and exporters to pursue certifications such as Aquaculture Stewardship Council (ASC), Best Aquaculture Practices (BAP), and Marine Stewardship Council (MSC). These certifications serve as proof of adherence to sustainable farming or fishing practices, including responsible resource use, habitat protection, and minimal environmental impact. For export-oriented companies, such certifications are often essential to accessing premium markets in Europe, North America, and Japan, where sustainability is a key purchasing criterion. Domestically, awareness of sustainability is rising among middle- and upper-income consumers who associate certified seafood with higher quality, safety, and ethical sourcing. Producers are also adopting innovative methods such as biofloc technology, integrated multi-trophic aquaculture, and plant-based feed alternatives to reduce environmental impact.” Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"China Shrimp Market, By Species (Acetes japonicus, L. Vannamei, Trachipenaeus curvirostris, Pleoticus muelleri, Pandalus borealis, P. monodon, Others), By Source (Aquaculture, Wild), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities,2020-2030F”, has evaluated the future growth potential of China Shrimp market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the China Shrimp market.

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