United States Tire Market to Grow with a CAGR of 5.49% through 2030

The United States tire market is driven by rising vehicle ownership, technological advancements, and demand for fuel efficiency, with growing adoption of smart tires and increasing emphasis on sustainability and retreading

According to TechSci Research report, “United States Tire Market – By Region, Competition, Forecast & Opportunities, 2030F”, the United States Tire market stood at USD 29.26 billion in 2024 and is anticipated to grow USD 40.21 billion by 2030 with a CAGR of 5.49% during forecast period. The United States tire market is undergoing significant transformation, driven by changing consumer preferences, advancing technologies, and the evolving landscape of mobility. As one of the most mature automotive markets in the world, the U.S. offers substantial demand across both the original equipment (OE) and replacement segments. The increasing number of registered vehicles, rising average vehicle age, and growing emphasis on safety, performance, and sustainability are reshaping the dynamics of tire manufacturing and sales. Amid this backdrop, manufacturers are adapting to a shifting landscape characterized by new regulatory demands, innovative product development, and digitized retail channels.

A key factor propelling the market is the continuous expansion of the national vehicle fleet. With over 290 million registered vehicles in the U.S. and an average age of over 13.5 years, replacement demand remains a critical growth driver. Older vehicles require more frequent tire changes, and maintenance-conscious consumers are showing greater awareness about tread wear, tire performance, and fuel economy. Furthermore, original equipment tire shipments are on the rise, buoyed by new vehicle production and recovery in the automotive sector following recent supply chain disruptions. Vehicle manufacturers are also increasingly collaborating with tire companies to equip new models with performance-oriented, fuel-efficient, and advanced tires, thereby boosting OE tire demand.

E-commerce is redefining tire retail and distribution. Traditionally dominated by physical outlets and service centers, the tire buying experience has shifted online, allowing consumers to research, compare, and purchase tires from the comfort of their homes. Online platforms provide extensive information on brands, performance specifications, user reviews, and pricing, offering greater transparency and convenience. Many e-commerce providers now offer mobile installation, home delivery, and digital financing options, enhancing the overall consumer experience. Tire manufacturers and large retailers are investing in digital infrastructure to expand their direct-to-consumer presence, streamline logistics, and build brand loyalty in a highly competitive environment.

Regulatory trends continue to influence the trajectory of the U.S. tire market. Standards related to tire labeling, emissions, fuel economy, and safety are evolving. The National Highway Traffic Safety Administration (NHTSA) and EPA are pushing for higher fuel economy and lower greenhouse gas emissions through initiatives such as the Corporate Average Fuel Economy (CAFE) regulations. These initiatives place additional pressure on tire manufacturers to innovate in the areas of energy efficiency and material usage. At the same time, changing trade policies, such as import tariffs and anti-dumping measures, are impacting the cost structure and competitive dynamics, particularly in the replacement tire segment.

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The United States Tire market is segmented into vehicle type, tire type, demand category, and company.

Based on the demand category, the aftermarket segment is the fastest-growing segment in the United States tire market, driven by the aging vehicle fleet, increased vehicle usage, and growing consumer awareness of tire safety and performance. With the average vehicle age exceeding 13 years, the need for frequent tire replacement is rising steadily. Consumers are actively seeking high-performance, fuel-efficient, and durable replacement tires through both traditional dealers and online platforms. The convenience of e-commerce, combined with expanding product availability and competitive pricing, is accelerating growth in this segment. Additionally, fleet operators and commercial users contribute significantly to aftermarket demand due to high tire wear and rotation needs.

Based on the region, the West region is the fastest-growing region in the tire market, fueled by robust urban expansion, infrastructure development, and rising disposable incomes. Major West Coast urban centers are experiencing heightened vehicle usage, driving demand for all-season, performance, and eco-friendly tires. The region benefits from a tech-savvy consumer base that prefers smart, connected tire solutions and online purchasing channels. Additionally, increasing popularity of electric and hybrid vehicles in the West encourages demand for specialized low rolling resistance and noise-reducing tire options. With strong economic growth, expanding fleets, and sustainability-focused policies, the West is emerging as a leading force in shaping U.S. tire industry trends.

Major companies operating in United States Tire market are:

• Michelin North America Inc.
• The Goodyear Tire & Rubber Company
• Bridgestone Americas Inc.
• Cooper Tire & Rubber Company
• Continental Tire The Americas LLC
• Pirelli Tire North America LLC
• Kumho Tire United States Inc.
• Yokohama Tire Corporation
• Toyo Tire United States Corp.
• Hankook Tire America Corp.

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“Technological advancements are playing a pivotal role in transforming the U.S. tire market. Manufacturers are heavily investing in research and development to enhance tire performance, safety, and durability. One of the most prominent innovations is the rise of smart and connected tires, which use embedded sensors to monitor pressure, temperature, tread wear, and driving conditions. These tires contribute to preventive maintenance, optimize fuel efficiency, and enhance road safety. They are particularly valuable in fleet management, where real-time data and predictive analytics help minimize downtime and extend tire life. This trend aligns with broader digital transformation efforts in the automotive and logistics sectors. Sustainability has emerged as a central theme in the U.S. tire industry. With mounting regulatory pressure from agencies like the Environmental Protection Agency (EPA) and growing public awareness about environmental impact, manufacturers are prioritizing eco-friendly production methods and sustainable product design. Low rolling resistance tires, which improve fuel efficiency and reduce carbon emissions, are gaining popularity,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"United States Tire Market, By Vehicle Type (Passenger Car Light Commercial Vehicle, Medium & Heavy Commercial Vehicle, Two Wheelers, Others), By Tire Type (Radial, Bias), By Demand Category (OEM, Aftermarket), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Tire market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Tire market.

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