United States Tire Market, By Vehicle Type (Passenger Car, Light Commercial Vehicle, Medium & Heavy Commercial Vehicle, Two Wheelers, Others), By Tire Type (Radial, Bias), By Demand Category (OEM, Aftermarket), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

United States Tire market was valued at USD 29.26 billion in 2024 and is anticipated to grow USD 40.21 billion by 2030 with a CAGR of 5.49% during the forecast period. The United States tire market is witnessing steady growth driven by increasing vehicle production, rising automotive sales, and the growing demand for replacement tires. Consumers are increasingly prioritizing fuel efficiency, performance, and durability, leading to higher adoption of advanced tire technologies such as run-flat, low rolling resistance, and smart tires. The market is also influenced by environmental regulations encouraging the use of eco-friendly and retreaded tires. Additionally, the rise of electric and hybrid vehicles is prompting manufacturers to develop tires specifically tailored to these models. E-commerce platforms are expanding tire accessibility, enhancing convenience and reshaping traditional sales and distribution channels.

Key Market Drivers

Rising Vehicle Ownership and Fleet Expansion

One of the primary drivers of the United States tire market is the steady rise in vehicle ownership across the country. As the number of registered vehicles—including passenger cars, SUVs, light commercial vehicles, and heavy-duty trucks—increases, so does the demand for tires, both as original equipment and in the replacement segment. The growing number of commercial and ride-sharing fleets also adds to this momentum. Fleet operators, logistics companies, and delivery services require frequent tire replacements due to high vehicle utilization, contributing significantly to market volume. This continuous expansion of the vehicle parc ensures a stable, recurring demand for new and replacement tires across all categories. The U.S. Tire Manufacturers Association (USTMA) projects total U.S. tire shipments to reach 340.4 million units in 2025, up from 337.3 million units in 2024 and surpassing the pre-pandemic high of 332.7 million in 2019. This continued upward trend reflects strong market demand, driven by growing vehicle ownership, expanding commercial fleets, increased replacement needs, and advancements in tire technology.

Additionally, increased consumer preference for personal mobility, especially in suburban and semi-urban areas, has further accelerated vehicle purchases, directly influencing tire consumption.

Growing Focus on Sustainability and Environmental Regulations

Environmental sustainability is becoming a key growth driver in the U.S. tire industry, shaped by tightening government regulations and shifting consumer preferences. The Environmental Protection Agency (EPA) and the National Highway Traffic Safety Administration (NHTSA) are enforcing stricter vehicle efficiency standards, including the latest fuel economy rules for model years 2027–2032, which are expected to reduce fleetwide emissions by 49%. These policies are prompting manufacturers to produce low rolling resistance and eco-friendly tires.

Tire makers are incorporating sustainable materials such as soybean oil, which Goodyear uses in multiple product lines to reduce petroleum use, and dandelion-based rubber, which Continental is developing under its Taraxagum project. Additionally, the EPA estimates that over 246 million scrap tires were generated in the U.S. in 2022, encouraging growth in retreading and recycling, especially for commercial fleets. These initiatives support a circular economy and align with broader ESG (Environmental, Social, Governance) goals, reinforcing sustainability as a strategic market imperative.

Rise of Electric and Hybrid Vehicles (EVs and HEVs)

The rapid adoption of electric and hybrid vehicles across the United States is reshaping tire design and performance requirements. According to the U.S. Department of Energy, EV sales reached a record 1.6 million units in 2023, up 60% from 2022, and are expected to surpass 2 million units in 2024. EVs and HEVs are generally heavier than internal combustion engine vehicles due to their battery packs, and they demand tires that can support greater loads while offering low rolling resistance for maximum efficiency. Furthermore, these vehicles produce instant torque, which requires tires with enhanced traction and durability. As a result, there is a growing demand for tires specifically engineered for electric mobility, with manufacturers introducing lines tailored to the unique characteristics of EVs, such as reduced noise levels, increased lifespan, and optimized energy consumption. The federal government’s strong push toward EV adoption, supported by subsidies, infrastructure investment, and tax incentives, is accelerating this shift. This transition not only creates a new segment within the tire market but also challenges manufacturers to innovate and differentiate their offerings, further driving growth.

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Key Market Challenges

Volatility in Raw Material Prices

One of the most significant challenges faced by the United States tire market is the volatility in raw material prices. Tires are composed of various materials, including natural rubber, synthetic rubber, carbon black, steel, and oil-derived compounds, all of which are subject to global commodity price fluctuations. Sudden spikes in crude oil prices, for example, can directly affect the cost of synthetic rubber and other petroleum-based materials. Likewise, disruptions in the supply of natural rubber—due to weather conditions, geopolitical issues in producing countries, or trade restrictions—can lead to increased production costs for tire manufacturers. These fluctuations create financial strain across the supply chain and impact pricing strategies. For tire companies, maintaining profitability while ensuring price competitiveness becomes a difficult balancing act. This unpredictability in raw material costs also hinders long-term planning and investment in innovation, particularly for smaller and mid-sized manufacturers.

Rising Competition and Market Saturation

The U.S. tire market is intensely competitive and increasingly saturated, with a mix of well-established global brands, regional players, and an influx of low-cost imports from countries such as China, South Korea, and Thailand. Consumers have a wide range of options, leading to significant pricing pressure and reduced margins for manufacturers. While premium tire brands continue to dominate based on performance and durability, budget-conscious consumers are increasingly opting for more affordable alternatives, especially in the replacement tire segment. This trend erodes brand loyalty and challenges companies to differentiate their products in a price-sensitive environment. Additionally, online tire retailers and e-commerce platforms have transformed the traditional sales landscape, forcing conventional dealerships and retailers to adapt quickly. The increased availability of imported tires—many of which are priced aggressively—has further intensified competition, making it difficult for domestic manufacturers to maintain or grow market share without engaging in price wars or compromising quality.

Key Market Trends

Advancements in Tire Technology and Innovation

The United States tire market is being significantly influenced by ongoing innovations and advancements in tire design, materials, and performance. Manufacturers are investing in research and development to introduce high-performance tires that offer better grip, longer tread life, improved fuel efficiency, and enhanced safety features. The increasing popularity of smart tires equipped with sensors for monitoring pressure, temperature, and tread wear is transforming how tires are used and maintained. These innovations are particularly relevant for fleet managers who aim to reduce downtime and optimize vehicle performance. Run-flat tires, low rolling resistance tires, and self-sealing tires are also gaining traction due to their added convenience and safety benefits. The integration of advanced materials like silica and aramid, combined with precision-engineered tread patterns, enables tires to meet the specific requirements of different vehicles and driving conditions, making technological advancement a central growth driver.

OEM and Tier 1 Collaboration for Fuel-Efficient Tire Solutions

A growing trend in the United States tire market is the increasing collaboration between Original Equipment Manufacturers (OEMs) and Tier 1 tire suppliers to develop fuel-efficient tire solutions. With regulatory pressure mounting through initiatives like the Corporate Average Fuel Economy (CAFE) standards, automakers are seeking innovative ways to reduce vehicle emissions and improve fuel economy. Tires play a critical role in achieving these goals, especially through technologies that reduce rolling resistance without compromising performance, safety, or comfort. OEMs are working closely with leading tire manufacturers to integrate low rolling resistance tires as standard on new vehicles, particularly in the passenger and light truck segments. According to the U.S. Tire Manufacturers Association (USTMA), projected increases in both Original Equipment (OE) and replacement tire shipments in 2025 are set to drive market demand. Compared to 2024, OE shipments for passenger, light truck, and truck tires are expected to rise by 1.6%, 1.2%, and 2.7% respectively, contributing to an overall growth of 0.9 million units. This steady demand across segments highlights continued expansion in vehicle usage, fleet operations, and tire consumption nationwide.

These partnerships go beyond traditional supply agreements, with joint research and co-development efforts focused on advanced materials, tread designs, and aerodynamics. Additionally, electric vehicle platforms are prompting OEMs to specify tire requirements tailored to EV weight, torque, and efficiency demands. This synergy ensures that tire technologies align seamlessly with evolving vehicle architectures and environmental targets.

Segmental Insights

Vehicle Type Insights

Passenger Car tires represent the dominating segment in the United States tire market, driven by the country’s high rate of car ownership and continuous demand for personal mobility. The steady growth of vehicle parc, frequent replacement cycles, and rising consumer preference for fuel-efficient, high-performance, and all-season tires contribute significantly to this segment’s dominance. Additionally, advancements in tire technology, such as run-flat and low rolling resistance designs, further enhance their appeal. Urbanization, daily commuting needs, and the availability of diverse tire options across various price points ensure sustained demand, reinforcing passenger car tires as the market’s leading and most profitable segment.

Demand Catergory Insights

The OEM (Original Equipment Manufacturer) segment holds a dominant position in the United States tire market due to strong partnerships between tire manufacturers and automotive companies. As new vehicle production continues to rise, particularly in the passenger car and light truck categories, demand for factory-installed tires grows in parallel. Automakers prioritize premium-quality, fuel-efficient, and performance-oriented tires that meet safety and regulatory standards. OEM contracts provide tire manufacturers with high-volume, stable revenue streams and brand visibility. Additionally, consumer trust in OEM-recommended tires often translates into brand loyalty for replacement purchases, reinforcing the segment’s significance and sustained dominance in the market.

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Regional Insights

The Southern region dominated the United States tire market, primarily due to its large population, high vehicle ownership rates, and extensive road networks. States like Texas, Florida, and Georgia experience heavy year-round vehicle usage, leading to increased tire wear and replacement demand. The region’s warm climate also supports higher sales of all-season and performance tires. Moreover, the presence of several automotive manufacturing plants and distribution hubs further strengthens tire demand in both OEM and aftermarket segments. With a growing economy, expanding logistics operations, and strong infrastructure development, the South continues to be the leading regional contributor to the U.S. tire market.

Recent Developments

• In June 2025, Bridgestone Americas recently introduced the Turanza EverDrive touring tire, engineered for sedans, CUVs, and minivans. Backed by an 80,000‑mile limited warranty, it features next‑generation compounds, ENLITEN technology, enhanced wet, dry, and light‑snow braking, and reduced vibration and noise.

• In June 2025, Apollo Tyres has launched the Aspire 5 ultra-high-performance tire aimed at luxury vehicles. It delivers exceptional grip, precise handling, and refined comfort—positioning it as a competitive option in the premium UHP segment of the U.S. market

• In March 2025, Nokian Tyres has unveiled the Seasonproof 2 all‑season tire, featuring up to 38% renewable and recycled materials (including 2% ISCC PLUS certified), produced at its new zero‑CO₂ factory in Romania. It delivers reliable snow, slush, and summer performance for cars and SUVs.

• In March 2023, Yokohama debuted the Geolandar A/T XD all-terrain tire in North America and Australia, designed for full-size pickup trucks and commercial vans. Available in 21–28 sizes, it features Geo‑Shield durability, severe snow rating (3PMSF), optional stud compatibility, aggressive tread, and enhanced cut‑and‑chip resistance.

Key Market Players

• Michelin North America Inc.
• The Goodyear Tire & Rubber Company
• Bridgestone Americas Inc.
• Cooper Tire & Rubber Company
• Continental Tire The Americas LLC
• Pirelli Tire North America LLC
• Kumho Tire United States Inc.
• Yokohama Tire Corporation
• Toyo Tire United States Corp.
• Hankook Tire America Corp.

Report Scope:

In this report, the United States Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United States Tire Market, By Vehicle Type:

o   Passenger Car

o   Light Commercial Vehicle

o   Medium & Heavy Commercial Vehicle

o   Two Wheelers

o   Others

• United States Tire Market, By Tire Type:

o   Radial

o   Bias

• United States Tire Market, By Demand Category:

o   OEM

o   Aftermarket

• United States Tire Market, By Region:

o   South

o   West

o   Northeast

o   Midwest

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the United States Tire Market.

Available Customizations:

United States Tire Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).