Australia Mayonnaise Market to Grow with a CAGR of 3.96% through 2030

The Australia Mayonnaise Market is driven by rising demand for convenient ready-to-eat foods, expanding foodservice and QSR usage, and growing health-conscious innovation. 

According to TechSci Research report, “Australia Mayonnaise Market – By Region, Competition, Forecast & Opportunities, 2030F”, the Australia Mayonnaise Market stood at USD 265.72 Million in 2024 and is anticipated to grow USD 335.51 Million by 2030 with a CAGR of 3.96% during forecast period. The Australia mayonnaise market is undergoing a notable transformation, fueled by shifting consumer preferences, health-conscious choices, and dynamic food industry innovations. Mayonnaise has moved beyond its traditional role as a simple condiment and has become an essential part of modern Australian cuisine, finding its way into sandwiches, wraps, burgers, salads, and a variety of ready-to-eat meals. The convenience associated with its usage aligns well with the busy lifestyles of Australian consumers, particularly urban professionals and younger demographics who prefer quick and easy meal solutions. The rising popularity of gourmet and fusion foods has also encouraged broader application of mayonnaise, including its use as a base for dips, spreads, and salad dressings.

Australian consumers are exploring new and exotic tastes, prompting manufacturers to launch mayonnaise in diverse flavors such as chipotle, sriracha, garlic aioli, peri-peri, and truffle. In July 2024, Heinz introduced five experimental flavors—including Sweet Chocolate and Tangy Coriander—through a consumer-driven campaign, showcasing how brands are leveraging engagement and innovation to keep pace with evolving taste preferences. These launches not only cater to adventurous eaters but also reflect the multicultural influences present in Australia’s culinary landscape. As consumers seek novelty in everyday meals, flavor innovation is expected to remain a critical growth factor in the mayonnaise market.

Health and wellness trends are also playing a transformative role. With increasing public awareness around nutrition and food quality, traditional high-fat mayonnaise faces scrutiny from health-conscious consumers. In response, brands are developing low-fat, eggless, vegan, and organic options to appeal to a wider audience. Plant-based mayonnaise, in particular, is gaining momentum among flexitarians, vegans, and individuals with dietary restrictions such as egg allergies. These cleaner and allergen-free formulations are becoming more visible across supermarkets and specialty food stores.

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The Australia Mayonnaise Market is segmented into product type, sales channel, and company.

Based on the sales channel, Supermarkets and hypermarkets remain the dominating distribution segment in the Australian mayonnaise market, driven by their extensive reach, wide product assortment, and consumer preference for one-stop shopping. Retail giants such as Woolworths, Coles, and ALDI offer a broad range of mayonnaise brands, including premium, private-label, organic, and flavored variants, catering to diverse consumer preferences. These retail formats provide easy product comparison, promotional offers, and frequent in-store tastings, influencing purchase decisions. Their dominance is further reinforced by strategic shelf placements, visibility, and bundled discounts with other grocery items. Additionally, supermarkets are investing in hybrid models, combining in-store and online shopping options, making them a convenient choice for both traditional and digitally savvy consumers seeking mayonnaise and other condiments.

Based on the region, Queensland is rapidly emerging as the fastest-growing region in the Australian mayonnaise market, thanks to its dynamic combination of demographic growth, expanding food culture, and evolving retail infrastructure. With a population surge fueled by interstate migration and a booming tourism sector, demand for convenient and flavorful condiments like mayonnaise has intensified across both retail and foodservice outlets. Queensland’s casual dining scene, from beachfront cafes to bustling markets and food trucks, has embraced innovative and flavored mayo variants—such as garlic aioli, peri-peri, and sriracha—to cater to diverse palates and adventurous tourists. The state’s supermarkets and grocery chains have expanded their condiment ranges accordingly, supported by strategic promotions and visibility. Moreover, the rise in online grocery adoption—driven by busy coastal lifestyles and remote lifestyles—has further accelerated Queensland’s mayonnaise sales trajectory, solidifying its position as the market’s fastest-growing segment.

Major companies operating in Australia Mayonnaise Market are:

• Nestlé SA
• Ajinomoto Co. Inc.
• McCormick & Company Inc.
• Kraft Heinz Company
• Unilever PLC
• Oetker
• American Garden
• Cibona Foods
• Del Monte
• Kenko Mayonnaise

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“The Australia mayonnaise market is driven by increasing demand for convenient and ready-to-eat food products, growth in quick-service restaurants, and rising consumer interest in plant-based and health-focused alternatives. Flavored and vegan mayonnaise options are gaining popularity, catering to adventurous and health-conscious consumers. Online retail and direct-to-consumer channels are reshaping purchase behavior with convenience and variety. Sustainability trends are influencing packaging and ingredient sourcing decisions.,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Australia Mayonnaise Market By Product Type (Flavored, Unflavored), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Australia Mayonnaise Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Australia Mayonnaise Market.

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