Vietnam Home Furniture Market to Grow with a CAGR of 9.47% through 2030F

The Vietnam Home Furniture Market is expanding due to rising urbanization, increasing disposable incomes, growing housing projects, evolving consumer lifestyles, and a strong demand for modern, functional, and stylish furniture solutions.

According to TechSci Research report, “Vietnam Home Furniture Market – By Region, Competition Forecast & Opportunities, 2020-2030F”, the Vietnam Home Furniture Market was valued at USD 400.89 Million in 2024 and is expected to reach USD 687.77 Million by 2030 with a CAGR of 9.47% during the forecast period. The Vietnam home furniture market has been experiencing robust growth, fueled by a confluence of economic, social, and demographic factors. As one of Southeast Asia’s fastest-growing economies, Vietnam’s rising urbanization and expanding middle class have created substantial demand for quality home furniture. Increasing disposable incomes and a shift in consumer preferences toward modern, stylish, and functional furniture have further amplified this growth. Moreover, the continuous development of residential real estate, including apartments, condominiums, and housing projects, has bolstered the need for diverse furniture solutions. This evolving market is marked by increasing competition among domestic manufacturers and international brands, as well as rising adoption of new sales channels such as e-commerce, which collectively are shaping the industry’s dynamic landscape.

Vietnam’s rapid urbanization is a key driver underpinning the home furniture market’s expansion. Major cities like Hanoi, Ho Chi Minh City, and Da Nang have witnessed exponential population growth, accompanied by large-scale construction of residential and mixed-use developments. Urban living often involves smaller spaces, making multi-functional and space-saving furniture highly desirable. Urban consumers, particularly young professionals and families are seeking furniture that maximizes utility without compromising aesthetics. The trend toward compact, modular designs is gaining momentum, pushing manufacturers to innovate in materials, design, and functionality. This urbanization trend not only drives volume demand but also encourages diversification of furniture styles, blending modern minimalism with traditional Vietnamese influences.

Parallel to urban growth is the rise in disposable incomes and the emergence of a more affluent middle class. According to national statistics, average incomes have steadily increased over recent years, allowing Vietnamese consumers to allocate more budget toward home furnishings. Unlike earlier generations that prioritized basic utility, today’s buyers are placing higher emphasis on comfort, quality, and design sophistication. Customization and premium product segments are growing, fueled by consumers’ desire to reflect personal style and lifestyle aspirations in their living spaces. This shift is encouraging local manufacturers to elevate craftsmanship and material quality while international brands are capitalizing on this trend by offering premium imported products tailored to Vietnamese tastes.

The retail landscape for home furniture in Vietnam is also undergoing transformative change. Traditional brick-and-mortar stores remain important, particularly in urban centers, where consumers can physically experience products before purchasing. However, the rise of e-commerce platforms is revolutionizing the market by providing consumers with greater convenience, variety, and competitive pricing. Platforms such as Shopee, Lazada, and Tiki have significantly expanded furniture accessibility beyond major cities to smaller towns and rural areas. Digital marketing, virtual showrooms, and augmented reality tools are enhancing online shopping experiences, allowing customers to visualize furniture in their homes before purchase. This digital shift is expected to continue accelerating, driving further market penetration and intensifying competition among retailers.

Sustainability and eco-consciousness are emerging as influential factors in consumer decision-making. Vietnamese buyers, especially younger demographics, are increasingly aware of environmental issues and prefer furniture made from sustainable or recycled materials. This demand has encouraged manufacturers to adopt green production methods, source certified timber, and use low-impact finishes. Additionally, the global push for sustainability is influencing export-oriented manufacturers to comply with international environmental standards. Consequently, sustainable furniture not only serves local demand but also opens new avenues in global markets. This shift toward environmentally friendly products is expected to shape product development, branding, and marketing strategies in the coming years.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on " Vietnam Home Furniture Market” 

The Vietnam Home Furniture Market is segmented into furniture type, sales channel, regional distribution. 

Based on sales channel, online represent the fastest-growing segment in the Vietnam Home Furniture Market. This growth is driven by increasing internet penetration and smartphone usage. Consumers increasingly prefer the convenience of browsing extensive product ranges, reading reviews, and making purchases from the comfort of their homes. E-commerce platforms like Shopee, Lazada, and Tiki have expanded their furniture offerings, making stylish and affordable options accessible nationwide, including smaller cities and rural areas. Advanced features such as virtual showrooms and augmented reality tools enhance the shopping experience by helping customers visualize furniture in their spaces. This digital shift is reshaping retail strategies and accelerating market growth.

Based on region, Southern region of Saudi Arabia are the fastest-growing segments in the Vietnam Home Furniture Market. This region benefits from rapid urbanization, strong economic growth, and significant real estate development, driving high demand for home furnishings. The growing middle class and increasing disposable incomes further fuel consumer spending on modern, stylish, and functional furniture. Additionally, the presence of numerous furniture manufacturers and improved logistics infrastructure supports efficient distribution and market expansion. As a result, the Southern region is a key growth driver for Vietnam’s home furniture industry.

Major companies operating in Vietnam Home Furniture Market are:

• AA Corporation
• Duc Thanh Wood Processing JSC
• Truong Thanh Furniture Corporation
• BO Concept
• Ashley Furniture Industries
• Min Duong Furniture Corporation
• Woodnet
• Kaiser Furniture
• Nitori Furniture
• Hoang MOC Furniture

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“The Vietnam Home Furniture Market shows strong potential for sustained growth driven by continued urbanization, income growth, and evolving consumer preferences. The integration of digital technologies in retail and production, coupled with increasing emphasis on sustainability, will redefine market dynamics. Local manufacturers that invest in innovation, quality enhancement, and branding are likely to capture larger market shares, while international players will continue to expand their footprint through partnerships and localized offerings.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Vietnam Home Furniture Market By Furniture Type (Kitchen Furniture, Living-room Furniture, Dining-room Furniture, Bedroom Furniture, Other Furniture), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Vietnam Home Furniture Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Vietnam Home Furniture Market.

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