Saudi Arabia Male Grooming Products Market to Grow with a CAGR of 6.64% through 2030F

The Saudi Arabia Male Grooming Products Market is expanding due to rising awareness of personal care, increased disposable income, changing cultural attitudes, and growing demand for premium grooming and skincare solutions.

According to TechSci Research report, “Saudi Arabia Male Grooming Products Market – By Region, Forecast & Opportunities, 2030F”, the Saudi Arabia Male Grooming Products Market was valued at USD 841.78 Million in 2024 and is expected to reach USD 1233.55 Millio by 2030 with a CAGR of 6.64% during the forecast period. The Saudi Arabia Male Grooming Products Market has experienced significant growth over the past few years, driven by a combination of social, economic, and cultural factors. As more Saudi men adopt grooming routines that go beyond basic hygiene, the demand for high-quality grooming products continues to rise steadily. This shift reflects changing cultural attitudes towards male personal care, influenced by a younger, more image-conscious population eager to embrace global beauty trends. The country’s rapid urbanization increased disposable income, and growing digital connectivity have collectively contributed to transforming male grooming into a mainstream and growing market segment.

Economic growth and rising disposable incomes in Saudi Arabia have played a critical role in expanding the male grooming sector. As Saudi men enjoy higher purchasing power, they are more willing to invest in premium grooming products, including skincare, haircare, shaving, and styling products. The economic reforms under Vision 2030 have diversified the economy, reducing dependence on oil and fostering consumer spending across various sectors. This economic upliftment has enabled consumers to explore a wider array of grooming brands, both local and international, thereby stimulating competition and product innovation within the market. Cultural changes have been equally influential in shaping the male grooming landscape. Historically, male grooming was limited to basic hygiene practices, but there has been a visible transformation in societal attitudes. Increasing acceptance of male grooming as a form of self-care and personal expression has encouraged men to explore skincare routines, hair treatments, and beard care products. This cultural shift is especially evident among the younger generations, who are more exposed to global fashion and beauty trends through social media platforms. Influencers, celebrities, and targeted advertising campaigns have helped normalize grooming practices and reduce stigmas associated with male beauty products.

Technology and digitalization have also had a profound impact on the Saudi male grooming market. The proliferation of smartphones and internet access has increased consumer awareness about grooming options and product benefits. E-commerce platforms have emerged as key distribution channels, offering convenience, wider product selection, and discreet shopping experiences that appeal to male consumers. Online reviews, tutorials, and influencer endorsements further guide purchase decisions, enhancing customer engagement and brand loyalty. The rise of social media marketing has made grooming products more accessible and attractive to a tech-savvy audience, amplifying the market’s growth potential. The market is also characterized by a growing demand for natural, organic, and halal-certified grooming products, reflecting consumers’ heightened awareness of health, wellness, and ethical considerations. Many Saudi men now prefer products free from harsh chemicals, aligning with both personal health and religious values. Halal certification has become a significant factor in product choice, ensuring that grooming items comply with Islamic law, which resonates deeply in the Saudi market. This preference has encouraged manufacturers and brands to develop specialized formulations that cater to these needs, further broadening the product range available in the country. 

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The Saudi Arabia Male Grooming Products Market is segmented into type, price range, sales channel, regional distribution. 

Based on sales channel, online sales channel is the fastest-growing segment in the Saudi Arabia Male Grooming Products Market, driven by increasing internet penetration and the widespread use of smartphones. E-commerce platforms offer convenience, a vast product selection, and discreet purchasing options that appeal to male consumers. The rise of digital marketing, social media influencers, and targeted advertising further fuels online demand. Additionally, the COVID-19 pandemic accelerated the shift towards online shopping, as consumers preferred contactless transactions. With improved logistics and payment systems, online channels continue to expand rapidly, becoming a crucial avenue for both established brands and new entrants in the Saudi male grooming market.

Based on region, Northern and Central regions of Saudi Arabia are the fastest-growing segments in the Saudi Arabia Male Grooming Products Market. This growth is driven by rapid urbanization, rising disposable incomes, and changing cultural attitudes toward male personal care. Riyadh, as the capital, acts as a major retail and e-commerce hub, increasing accessibility to grooming products. Economic development in these regions has created a growing middle class with greater awareness of grooming needs. Furthermore, government initiatives under Vision 2030 support modernization and retail expansion, boosting the availability and demand for male grooming products in these key regions.

Major companies operating in Saudi Arabia Male Grooming Products Market are:

• Unilever Saudi Arabia
• Procter & Gamble (P&G) Saudi Arabia
• Beiersdorf AG (NIVEA)
• L’Oréal Saudi Arabia
• Reckitt Benckiser Group
• GlaxoSmithKline (GSK) Saudi Arabia
• Henkel AG & Co. KGaA
• Dabur Saudi Arabia
• Al Nahdi Medical Company
• Gulf International Chemicals Company

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“The Saudi Arabia Male Grooming Products Market is poised for sustained growth driven by evolving consumer preferences and demographic dynamics. The ongoing modernization of society and continued economic reforms will likely enhance consumer spending power and broaden the acceptance of male grooming practices. As brands deepen their understanding of local tastes and invest in targeted marketing strategies, the market will see increased diversification in product offerings and retail channels. Innovations in product formulations, digital engagement, and personalized grooming solutions will further fuel this dynamic and rapidly evolving sector, making Saudi Arabia a key growth market in the Middle East male grooming industry.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Saudi Arabia Male Grooming Products Market By Type (Male Toiletries, Electrical Products, After Shave Lotions, Others), By Price Range (Mass Products, Premium Products), By Sales Channel (Supermarkets/Hypermarkets, Pharmacy Stores, Online, Others), By Region, Competition Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Male Grooming Products Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Male Grooming Products Market.

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