China Lingerie Market to Grow with a CAGR of 5.22% through 2030F

The China Lingerie Market is growing due to rising disposable incomes, changing fashion preferences, increasing body awareness, e-commerce expansion, and a shift toward comfort, inclusivity, and modern lifestyle needs.

According to TechSci Research report, “China Lingerie Market – By Region, Forecast & Opportunities, 2030F”, The China Lingerie Market was valued at USD 22.46 Billion in 2024 and is expected to reach USD 30.37 Billion by 2030 with a CAGR of 5.22%  during the forecast period. The China lingerie market has evolved dramatically over the past decade, transitioning from a price-driven and conservative landscape into one defined by rising consumer expectations, fashion-consciousness, and demand for personal comfort. As Chinese consumers, especially women, become more attuned to body awareness, health, and self-expression, the lingerie industry has expanded in both size and sophistication. Domestic and international brands are vying for market share in this increasingly competitive and nuanced environment. With a population exceeding 1.4 billion and growing urban middle class, China presents vast opportunities for lingerie brands, particularly as societal norms shift to embrace both individuality and body positivity.

Rapid urbanization, economic growth, and improvements in living standards have significantly impacted the purchasing behaviors of Chinese consumers. Urban centers such as Shanghai, Beijing, Shenzhen, and Hangzhou now house a population of young, independent, and fashion-forward women who are increasingly willing to invest in high-quality lingerie. This shift is closely tied to broader lifestyle changes, including greater participation of women in the workforce, delayed marriages, and increased financial independence. Consumers are not only prioritizing function and price but are now seeking comfort, aesthetics, and emotional satisfaction from their lingerie choices. These cultural and economic changes have set the stage for the lingerie industry to flourish in both mass-market and premium segments.

The digital ecosystem in China, led by platforms such as Tmall, JD.com, Xiaohongshu, and Douyin, has transformed how lingerie is marketed, sold, and consumed. Online retail channels now dominate consumer access, with livestreaming, influencer marketing, and social commerce playing crucial roles in shaping preferences. Brands are harnessing data analytics and AI-driven recommendation systems to personalize shopping experiences, improving fit accuracy and customer satisfaction. While e-commerce continues to expand, offline retail still holds value, especially for first-time buyers who seek tactile experiences and fitting support. Innovative brands are combining both online and offline strategies through pop-ups, flagship stores, and omnichannel approaches to enhance consumer loyalty and engagement.

Chinese consumers are increasingly well-informed and demanding when it comes to lingerie. Exposure to global trends, health-related concerns, and cultural shifts around body image have collectively elevated consumer expectations. Today’s buyers look for lingerie that balances functionality with fashion and values. Comfort is a non-negotiable priority, leading to a surge in demand for wireless bras, seamless designs, and breathable materials. Ethical considerations also play a growing role, with sustainable materials and inclusive sizing gaining popularity. As consumers become more discerning, brands must deliver consistent quality, transparency in production, and authentic brand storytelling to maintain market relevance and build trust.

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The China Lingerie Market is segmented into product type, sales channel, and region

The online sales channel has emerged as the fastest-growing segment in the China lingerie market, driven by increasing internet penetration, smartphone usage, and the popularity of e-commerce platforms such as Tmall, JD.com, and Douyin. Consumers are increasingly drawn to the convenience, variety, and personalization offered by online shopping. Digital platforms enable brands to reach wider audiences, utilize influencer marketing, and leverage real-time consumer data to optimize product offerings. Livestream shopping and virtual try-ons have further enhanced the online experience, making it easier for consumers to explore styles and make confident purchasing decisions. This shift is reshaping traditional retail models across the industry.

The Southwest region of China has become the fastest-growing market for the lingerie sector, driven by increasing urbanization, rising disposable incomes, and changing consumer attitudes towards fashion and comfort. Cities like Chengdu, Kunming, and Chongqing are witnessing significant growth in demand for both affordable and premium lingerie products. The region's expanding middle class, particularly among young women, is fueling the rise of e-commerce platforms and offline retail outlets. Additionally, the Southwest’s evolving lifestyle preferences, which prioritize both style and comfort, are contributing to the growing popularity of lingerie brands that cater to these needs.

Major companies operating in China Lingerie Market are:

• Shenzhen Huijie Group Co., Ltd.
• Cosmo Lady (China) Holdings Company Limited
• Victoria’s Secret & Co.
• Yancheng International Women's Fashion Co., Ltd.
• 6IXTY 8IGHT LIMITED
• Aimer Group
• Wacoal (China) Fashion Co., Ltd.
• Etam Group
• Chun Wing Intimate Factory Ltd.
• Embry Holdings Limited

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“The China Lingerie Market is expected to maintain strong growth, driven by rising income levels, increasing consumer sophistication, and deeper digital integration. As the market matures, product differentiation, innovation, and emotional resonance will be key to brand success. Companies that invest in R&D, embrace data-driven customization, and maintain agile supply chains will be best positioned to navigate the changing landscape. Furthermore, expanding into lower-tier cities where demand is rising and competition is still developing offers a lucrative growth avenue. With a blend of cultural insight, digital agility, and consumer empathy, lingerie brands have a rare opportunity to shape not only market performance but also societal perceptions of comfort, confidence, and identity in modern China. “said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“China Lingerie Market By Product Type (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others), By Sales Channel (Online, Hypermarkets/ Supermarkets, Specialty Stores, Others), By Region, Competition Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of China Lingerie Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the China Lingerie Market.

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