United States Hair and Scalp Care Market to Grow with a CAGR of 5.62% through 2030

The United States Hair and Scalp Care Market is driven by increasing demand for hair health solutions, innovation in products like serums and oils, and rising awareness of scalp conditions and wellness

According to TechSci Research report, “United States Hair and Scalp Care Market – By Region, Competition, Forecast & Opportunities, 2030F”, the United States Hair and Scalp Care market stood at USD 17.95 billion in 2024 and is anticipated to grow USD 24.84 billion by 2030 with a CAGR of 5.62% during forecast period. The United States Hair and Scalp Care Market is experiencing robust growth, driven by evolving consumer preferences, advancements in product formulations, and the increasing focus on scalp health. As one of the most lucrative segments within the broader personal care industry, the market encompasses a wide range of products including shampoos, conditioners, serums, oils, treatments, and styling products designed to cater to various hair types and scalp conditions. These products address issues such as dandruff, hair thinning, dryness, and oiliness, while also promoting healthy hair growth. The market is characterized by a competitive landscape with both established brands and emerging startups vying for consumer attention. With consumers becoming more informed and discerning about their hair care needs, brands are adapting to offer innovative solutions to meet diverse consumer demands.

One of the primary factors driving growth in the U.S. Hair and Scalp Care Market is the growing awareness of the importance of scalp health. In recent years, there has been an increasing recognition that a healthy scalp is the foundation for strong and healthy hair. As consumers learn more about scalp issues such as dandruff, dryness, psoriasis, and seborrheic dermatitis, they are actively seeking products that address these concerns. Scalp treatments, including exfoliating scrubs, hydrating serums, and specialized shampoos, have gained popularity as part of a holistic hair care regimen. With influencers, dermatologists, and hair experts emphasizing the importance of scalp care, this segment has emerged as a significant trend in the market.

Personalized hair care is another driving force in the market's evolution. Consumers are increasingly seeking products that are tailored to their unique hair types and scalp conditions. Brands are responding by offering customized hair care solutions that consider factors such as hair texture, scalp sensitivity, and lifestyle choices. Personalized hair care products, which are often sold through subscription models, allow consumers to receive products that are specifically formulated for their needs. This trend is further amplified by advancements in technology that enable brands to create more targeted products based on detailed customer profiles. As personalization continues to gain traction, it is expected to play a key role in shaping the future of the U.S. Hair and Scalp Care Market.

The market is also witnessing an increasing focus on scalp treatments, as consumers recognize the importance of addressing scalp-specific issues. Dandruff remains one of the most common scalp conditions, leading to a high demand for anti-dandruff shampoos and treatments. Active ingredients like zinc pyrithione, salicylic acid, and ketoconazole are commonly found in these products, which help to soothe and treat the scalp. Additionally, scalp exfoliation and massage tools are gaining popularity, as they are believed to improve circulation and promote healthy hair growth. As more consumers invest in scalp-specific care, this segment of the market is expected to continue growing.

Despite the growth and opportunities, the market is not without its challenges. One of the primary obstacles is the market saturation caused by the large number of brands and products available to consumers. With so many options to choose from, it can be difficult for new or lesser-known brands to stand out and capture consumer attention. Established players with larger marketing budgets often dominate the shelves, leaving smaller brands struggling to gain market share. Additionally, consumers are becoming more skeptical about product efficacy, particularly when it comes to bold claims such as hair regrowth or solving complex scalp issues. Brands must therefore invest in research and development to ensure that their products deliver tangible and proven results.

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The United States Hair and Scalp Care market is segmented into product type, sales channel, and company.

Based on the sales channel, the online segment is the fastest-growing channel in the United States Hair and Scalp Care Market, driven by the convenience of shopping from home and the increasing use of digital platforms. Consumers are increasingly turning to e-commerce for hair care products due to a wide range of choices, competitive pricing, and the ability to compare products easily. Social media influencers, online reviews, and targeted digital marketing further influence purchasing decisions. The rise of subscription services and personalized hair care offerings through online platforms also contributes to this growth, making the online segment a key driver in the market's expansion.

Based on the region, the West is the fastest-growing region in the United States Hair and Scalp Care Market, driven by a diverse and health-conscious consumer base. This region, with its large urban populations and a strong focus on wellness, has seen an increase in demand for hair care products that promote scalp health and overall hair vitality. The growing awareness of natural and clean beauty products, coupled with a booming e-commerce presence, further boosts market growth. Additionally, the West's trendsetting culture influences the adoption of innovative hair care solutions, making it a key region for expansion in the market.

Major companies operating in United States Hair and Scalp Care market are:

• Kanebo Cosmetics Inc.
• Unilever plc
• Johnson & Johnson Services, Inc.
• Shiseido Americas Corporation
• The Estee Lauder Companies Inc
• L'Oreal S.A.
• Beiersdorf, Inc.
• Amorepacific Corporation
• Revlon Inc.
• Kao USA Inc.

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“The major trend contributing to the market's growth is the rising demand for clean, natural, and sustainable ingredients. Consumers are becoming increasingly conscious of the ingredients in the products they use, particularly regarding harmful chemicals like sulfates, parabens, and phthalates. As awareness of the long-term health implications of these substances grows, there is a shift toward products formulated with natural and organic ingredients. Oils like argan oil, coconut oil, and tea tree oil have become popular for their nourishing and soothing properties. This clean beauty movement is also driving the demand for cruelty-free, vegan, and environmentally friendly products, as consumers seek brands that align with their ethical and sustainability values. As a result, many hair care brands are reformulating their products and adopting sustainable packaging practices to meet the growing demand for clean and eco-friendly products,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"United States Hair and Scalp Care Market, By Product Type (Anti-dandruff, Hair Loss, Dry & Itchy Scalp, White & Grey Hair, Others), By Sales Channel (Hypermarket/Supermarket, Departmental stores, Pharmacy, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of United States Hair and Scalp Care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the United States Hair and Scalp Care market.

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