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Report Description

Report Description

Forecast Period

2026-2030

Market Size (2024)

USD 4.21 Billion

CAGR (2025-2030)

4.75%

Fastest Growing Segment

Cosmetic Dentistry

Largest Market

Southern Vietnam

Market Size (2030)

USD 5.50 Billion

Market Overview

Vietnam Dental Services Market was valued at USD 4.21 Billion in 2024 and is expected to reach USD 5.50 Billion by 2030 with a CAGR of 4.75% during the forecast period.

The Vietnam Dental Services Market is driven by several key factors contributing to its growth. Increasing awareness and emphasis on oral hygiene among the population have spurred demand for dental services. This trend is bolstered by rising disposable incomes, enabling more individuals to afford dental care beyond basic treatments. Advancements in technology and techniques in dentistry have attracted both patients seeking higher-quality care and professionals looking to upgrade their practices.

Government initiatives and investments in healthcare infrastructure play a crucial role in expanding dental services accessibility across urban and rural areas. As the market continues to evolve, dental tourism also contributes significantly, with Vietnam becoming a preferred destination for affordable yet high-standard dental treatments. These factors collectively propel the Vietnam Dental Services Market forward, promising continued expansion and innovation in the sector.

Key Market Drivers

Increasing Dental Awareness and Oral Hygiene

In Vietnam, a noticeable increase in awareness of oral health's importance has sparked a corresponding rise in demand for dental services. This is rooted in a growing understanding of the pivotal role that oral health plays in overall well-being. As individuals become more educated about preventive care and the benefits of cosmetic treatments, they are increasingly inclined to seek professional dental services. This proactive shift towards maintaining oral hygiene is a key factor driving the expansion of the dental services market across the country.

A cross-sectional study titled “Oral Health Behaviour and Oral Health Status of Elderly Vietnamese” aimed to characterize these issues. It included 258 participants aged 65-74 in Danang, who self-reported their oral health behaviors. The study evaluated dental caries using the DMFT index and periodontal status with the modified Community Periodontal Index. The findings underscored a high prevalence of dental diseases among elderly Vietnamese, particularly attributed to limited awareness of self-care practices, an issue especially evident in rural areas, highlighting the need for tailored oral health programs.

The expansion of the dental services market in Vietnam can be attributed to this proactive shift toward maintaining oral hygiene. People are now more cognizant of the importance of regular dental check-ups, teeth cleanings, and early intervention for oral health issues. Preventive care practices, such as fluoride treatments and sealants for children, are also gaining traction as families prioritize long-term dental health. This growing consciousness is a fundamental driver of market growth as more people seek professional care to maintain their oral hygiene.

The desire for cosmetic dental procedures has also surged as societal norms evolve to place greater emphasis on aesthetics. Procedures like teeth whitening, dental veneers, and orthodontic treatments are increasingly popular. They are not only seen as ways to enhance one's smile but also as investments in personal confidence and social well-being. This cultural shift towards valuing dental aesthetics further propels the growth of specialized cosmetic dental services, adding another dimension to the expanding market in Vietnam.

Rising Disposable Incomes

In Vietnam, the steady improvement in economic conditions has ushered in a period of rising disposable incomes, playing a pivotal role in reshaping the dental care landscape. As more individuals experience increased financial security, they find themselves more capable of investing in comprehensive dental treatments that extend beyond basic oral care. This economic stability enables citizens to seek out a broader spectrum of dental services, including cosmetic procedures and advanced dental surgeries. This shift not only enhances the quality of dental care received but also contributes significantly to the growth of the market.

Vietnam is known for its exceptionally low costs for dental care, positioning itself as a highly competitive option globally. Rates are often less than half of those found in other Asian countries and less than a quarter of what patients pay in developed nations. For example, a dental implant priced at USD 4,000 in the United States is offered at only USD 1,000 in Vietnam. Similarly, a root canal surgery, which averages about USD 1,400 in the U.S., can be performed for as little as USD 280 in Vietnam.

The combination of burgeoning disposable incomes and low procedural costs makes advanced treatments more attainable. Procedures such as dental implants and orthodontic treatments, once considered luxuries, are now accessible options for a growing number of people. This trend fosters a cultural shift towards prioritizing oral health and aesthetics. Individuals are increasingly willing to allocate their income towards enhancing their smiles and addressing dental concerns proactively, a trend particularly evident among the urban middle class, where awareness of professional dental care benefits is high..

Technological Advancements in Dentistry

In Vietnam, significant strides in dental technology and techniques have revolutionized the provision of dental care, marking a profound shift in the industry's landscape. Innovations such as digital imaging, CAD/CAM (Computer-Aided Design/Computer-Aided Manufacturing) technology for prosthetics, and laser dentistry have emerged as cornerstones of modern dental practice. These advancements are not merely upgrades but transformative tools that enhance treatment outcomes across various dental procedures.

Digital imaging has replaced traditional X-rays with high-resolution images that provide detailed views of oral structures, aiding in accurate diagnoses and treatment planning. This technology not only minimizes radiation exposure but also allows dentists to visualize complex dental issues more effectively. CAD/CAM technology has streamlined the fabrication of dental prosthetics such as crowns, bridges, and veneers. Dentists can now design these restorations digitally and manufacture them onsite or through digital laboratories, reducing turnaround times and enhancing precision in fit and aesthetics.

Government Support and Healthcare Infrastructure

Government initiatives in Vietnam aimed at bolstering healthcare infrastructure have had a profound and positive impact on the dental services market. These efforts have ushered in an era of improved accessibility and enhanced quality of dental care across the nation. Through strategic investments and policies, the Vietnamese government has taken proactive steps to address gaps in oral healthcare, particularly in both urban centers and rural regions. This commitment is crucial for developing a robust dental care system that serves the entire population effectively.

The government launched the Vietnam Dental Tourism platform to enhance the experience for international medical tourists. Co-founded by dental specialists and tourism experts, this platform connects patients to a network of 26 dental clinics across all provinces, ensuring a seamless experience from arrival to departure. It offers detailed information on specialists and allows prospective patients to easily schedule appointments. The government continues to invest heavily in this area, demonstrating a strong commitment to promoting Vietnam's dental services market on a global scale.

One key aspect of these government initiatives is the establishment and expansion of dental clinics equipped with modern facilities and state-of-the-art equipment. Government funding has facilitated the construction and refurbishment of dental facilities, ensuring that communities have access to comprehensive services closer to home. This infrastructure development not only bridges geographical gaps but also alleviates the burden on larger urban centers by decentralizing dental care services, making quality care more equitable and accessible for everyone.

Furthermore, the government has prioritized the training and professional development of dental professionals. Programs and scholarships are often provided to encourage aspiring dentists to pursue higher education and specialized training in various fields of dentistry. This initiative not only enhances the skill set of local practitioners but also attracts talented professionals to contribute to the country's dental workforce. By investing in human capital, Vietnam is ensuring a high standard of dental care for the long term.


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Key Market Challenges

Access Disparities Between Urban and Rural Areas

One of the primary challenges in Vietnam's dental services market is the disparity in access between urban and rural areas. While major cities like Ho Chi Minh City and Hanoi boast modern dental clinics with advanced technologies, rural regions often lack adequate infrastructure and trained professionals. This geographical imbalance limits access to timely dental care and preventive services for rural populations, exacerbating oral health disparities.

Affordability and Financial Accessibility

Despite economic improvements, affordability remains a critical challenge for many Vietnamese individuals seeking dental care. The cost of dental treatments, especially advanced procedures and cosmetic dentistry can be prohibitive for a significant portion of the population. This financial barrier deters patients from accessing timely care, leading to delays in treatment and potential exacerbation of oral health issues. Addressing affordability concerns is crucial to ensuring equitable access to comprehensive dental services across socioeconomic groups.

Shortage of Skilled Dental Professionals

The shortage of skilled dental professionals poses a significant challenge to the growth and sustainability of Vietnam's dental services market. While efforts are made to train new graduates, there remains a gap between the demand for dental services and the availability of qualified practitioners, particularly in specialized fields such as orthodontics and oral surgery. This shortage limits the capacity of dental clinics to meet patient needs efficiently, resulting in longer wait times and compromised service quality.

Key Market Trends

Rising Demand for Cosmetic Dentistry

In Vietnam, the surge in demand for cosmetic dentistry reflects a broader societal shift towards valuing personal appearance and aesthetics. As economic prosperity grows, so does the desire among Vietnamese individuals to improve their smiles and facial aesthetics. Procedures like teeth whitening, veneers, and orthodontic treatments have become increasingly popular as they offer tangible enhancements that contribute to a person's self-confidence and social standing.

The embrace of cosmetic dentistry is not merely about vanity but also about cultural norms that emphasize the importance of a pleasing appearance. In Vietnamese society, a healthy and attractive smile is often seen as a reflection of one's overall well-being and success. As a result, specialized cosmetic dental services have expanded to meet this demand, with clinics offering a range of innovative treatments tailored to enhance dental aesthetics. The accessibility of these treatments has improved as technology advances and dental professionals receive specialized training.

This combination of factors has made cosmetic dentistry more appealing and accessible to a broader consumer base in Vietnam. Consequently, the market for cosmetic dental services continues to grow robustly, driven by the aspirations of individuals to achieve not only dental health but also a smile that reflects their personal and cultural ideals of beauty and success.

Increasing Dental Tourism

Vietnam has positioned itself prominently on the global map as a favored destination for dental tourism, primarily due to its dual appeal of affordability and exceptional quality in dental services. This Southeast Asian nation attracts a steady stream of foreign patients, hailing not only from neighboring countries but also from Western nations seeking cost-effective yet high-standard dental treatments. Over the past decade, Vietnam has elevated its dental care services to meet world-class standards, drawing patients from countries such as Australia, New Zealand, and the United States. Currently, more than 100,000 medical tourists from these regions travel to Vietnam annually for advanced dental treatments, generating over USD 150 million in revenue for the country’s dental industry. This growth highlights the country’s rising prominence as a destination for dental tourism. 

The allure of Vietnam lies in its ability to offer dental care that meets international standards at a fraction of the cost compared to many developed countries. This affordability factor is especially appealing to patients from Western nations where dental care costs can be prohibitively high. Vietnam's reputation for skilled dental professionals trained in cutting-edge techniques and equipped with modern facilities further bolsters its attractiveness as a dental tourism hub.

The influx of international patients significantly contributes to the revenue of Vietnam's dental services sector. This revenue influx, in turn, fuels the growth and diversification of the dental tourism infrastructure across the country. Dental clinics and hospitals in popular tourist destinations such as Ho Chi Minh City, Hanoi, and Da Nang have adapted to cater specifically to international patients, offering services in multiple languages, comfortable accommodation options, and seamless treatment experiences.

Segmental Insights

Service Type Insights

Based on the Service Type, Cosmetic Dentistry stands out as a dominant and rapidly growing segment, reflecting changing consumer preferences and cultural attitudes towards dental aesthetics. Cosmetic Dentistry encompasses a range of procedures aimed at enhancing the appearance of teeth, gums, and overall smile aesthetics. This includes treatments such as teeth whitening, dental veneers, crowns, orthodontics, and gum contouring. One of the primary drivers of the prominence of Cosmetic Dentistry in Vietnam is the societal emphasis on personal appearance and facial aesthetics.

In Vietnamese culture, a healthy and attractive smile is often considered a sign of well-being, success, and youthfulness. As disposable incomes rise and lifestyles evolve, there is a growing inclination among individuals to invest in enhancing their smiles through cosmetic dental procedures. The affordability of cosmetic dental treatments relative to Western countries also contributes to its popularity in Vietnam. Many procedures that are considered costly elsewhere are more accessible and competitively priced in Vietnam, making them appealing to both local residents and international patients seeking quality care at lower costs.

End User Insights

Based on end user, Dental Clinics emerged as the dominating segment in the Vietnam Dental Services market in 2024. This dominance is driven by several factors that cater specifically to the needs and preferences of patients seeking dental services in Vietnam. Dental Clinics in Vietnam are typically specialized facilities dedicated exclusively to dental care, offering a wide range of services from preventive care to advanced treatments. These clinics are often equipped with state-of-the-art dental technology and staffed by skilled dental professionals who specialize in various fields such as general dentistry, orthodontics, endodontics, periodontics, and cosmetic dentistry.

The specialization allows dental clinics to provide focused expertise and personalized care tailored to individual patient needs. Dental clinics are widely distributed across urban and suburban areas in Vietnam, making dental care more accessible and convenient for the population. Patients prefer clinics located closer to their homes or workplaces, facilitating easier access to routine check-ups, emergency dental care, and scheduled appointments. This geographical accessibility contributes to higher patient satisfaction and loyalty to dental clinics.


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Regional Insights

Based on region, Southern Vietnam emerged as the dominant force in the Vietnam Dental Services market in 2024. This area, particularly Ho Chi Minh City, is home to a significant concentration of high-quality dental clinics that adhere to international standards. These facilities are equipped with cutting-edge technology and offer a broad array of specialized treatments, which successfully attract both local and international patients. This concentration of excellence is a primary reason for the region's leading market position.

The region’s economic strength, centered in Ho Chi Minh City, supports this dominance. The city’s strong economic growth has cultivated a thriving service sector, which in turn supports a large pool of highly skilled dental professionals, many with education from globally recognized institutions. This expertise ensures high-quality care, a crucial factor in the market's leadership. Southern Vietnam also stands out for its advanced infrastructure, including modern transportation networks and international airports, making it highly accessible for patients.

This advanced infrastructure makes Southern Vietnam an ideal destination for dental tourism. The strategic location of Ho Chi Minh City, with its proximity to key international markets in Southeast Asia, Australia, and the United States, enhances its status as a leading regional hub. The ease of travel, combined with diverse accommodation options, creates a convenient and attractive proposition for international patients seeking high-quality dental care at competitive prices, further fueling the market's growth in this region.

Finally, Southern Vietnam's economic growth has spurred increased investment in the healthcare sector, particularly in dental facilities and services. This continuous improvement reinforces its competitive advantage. These factors, combined with strong government support for dental tourism and healthcare infrastructure development, solidify Southern Vietnam’s position as the dominant force in the country’s dental services market. This synergy of private investment and public policy ensures the region's continued leadership and expansion in the dental care industry.

Recent Developments

  • In December 2024, Tubudd launched an expansion of health tourism in Vietnam with the introduction of an all-in-one app that provides international tourists with easy access to affordable medical services. The Health Buddy service, part of the app, is tailored to meet the needs of foreign tourists and expatriates, offering personalized support to navigate the local healthcare system. From facilitating communication between patients and healthcare providers to helping them choose trusted medical facilities, Health Buddy streamlines the entire process. The service also supports patients with essential tasks such as hospital admissions and paperwork, ensuring a smooth and hassle-free experience.
  • In November 2024, Manulife Vietnam introduced the 2024 version of its ‘Live Well Every Day’ health insurance product, which offers increased flexibility, affordability, and extended coverage up to age 75, designed to meet customers' changing needs in response to rising healthcare costs. In addition to default inpatient benefits, customers have the option to add supplementary coverage such as outpatient, maternity, and dental benefits, allowing them to optimize costs while enhancing their overall protection.
  • In November 2024, Vietnam’s Sun Group unveiled the Sun Serenia Hospital project in An Thới Ward, Phú Quốc City, Kiên Giang Province. The six-story hospital, located on a 10,000-square-meter site, will feature a total floor area of 19,000 square meters. It is set to provide a range of services including pediatrics, cardiology, stroke prevention, emergency care, dentistry, and cosmetic surgery. Scheduled for completion by December 2025, this facility represents the group’s second hospital venture, following the opening of Sun Hospital in Hà Nội earlier in the year.
  • In June 2024, Dontia Alliance Pte. Ltd. launched its inaugural Advanced Implant Strategies (AIS) Centre of Excellence in Penang, Malaysia. Over the next two years, four additional AIS Centres are planned for Singapore, Hong Kong (SAR), Vietnam, and the Philippines. The launch was a collaborative effort with SmileBay Dental Sdn. Bhd. ("SmileBay"), a prominent dental group in Penang with eight clinics across Malaysia. DA proudly appointed SmileBay Signature Advanced Implant Centre as the first AIS Centre. SmileBay AIC, the largest full-service implant center within SmileBay, features both a laboratory and a training facility, alongside its clinical practice.

Key Market Players

  • Kim Dental Company Limited
  • Sai Gon Dental Maxillofacial Specialist Hospital Corporation
  • DKSH Vietnam Co., Ltd.
  • Starlight Dental Clinic
  • Worldwide Dental & Cosmetic Surgery Hospital
  • I-Dent Dental Implant Center
  • IDC Dental Company
  • Far East Dental
  • Picasso Dental Clinic
  • Westcoast International Dental Clinic

By Service Type

By End User

By Patient Type

 By Region

  • Prosthodontics
  • Endodontics
  • Cosmetic Dentistry
  • Periodontics
  • Others
  • Hospitals
  • Dental Clinics
  • Inbound
  • Outbound
  • Southern Vietnam
  • Northern Vietnam
  • Central Vietnam

Report Scope:

In this report, the Vietnam Dental Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Vietnam Dental Services Market, By Service Type:

o   Prosthodontics {Porcelain Veneers, Crowns, Fixing Bridges, Others}

o   Endodontics {Treatment of Dental Pulp, Root Canal Treatment}

o   Cosmetic Dentistry {Cosmetic Teeth Whitening, Cosmetic Teeth Shaping & Teeth Bonding, Carbon Post, Others}

o   Periodontics {Gum Graft Surgery, Laser Treatment, Others}

o   Others

  • Vietnam Dental Services Market, By End User:

o   Hospitals

o   Dental Clinics  

·         Vietnam Dental Services Market, By Patient Type:

o   Inbound

o   Outbound  

  • Vietnam Dental Services Market, By Region:

o   Southern Vietnam

o   Northern Vietnam

o   Central Vietnam

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Vietnam Dental Services Market.

Available Customizations:

Vietnam Dental Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Vietnam Dental Services Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

Table of content

1.    Service Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.       Markets Covered

1.2.2.       Years Considered for Study

1.2.3.       Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, Trends

4.    Voice of Customer

5.    Vietnam Dental Services Market Outlook

5.1.  Market Size & Forecast

5.1.1.       By Value & Volume

5.2.  Market Share & Forecast

5.2.1.       By Service Type (Prosthodontics {Porcelain Veneers, Crowns, Fixing Bridges, Others}, Endodontics {Treatment of Dental Pulp, Root Canal Treatment}, Cosmetic Dentistry {Cosmetic Teeth Whitening, Cosmetic Teeth Shaping & Teeth Bonding, Carbon Post, Others}, Periodontics {Gum Graft Surgery, Laser Treatment, Others}, Others)

5.2.2.       By End User (Hospitals and Dental Clinics)

5.2.3.       By Patient Type (Inbound and Outbound)

5.2.4.       By Region

5.2.5.       By Company (2024)

5.3.  Market Map

6.    Northern Vietnam Dental Services Market Outlook

6.1.  Market Size & Forecast         

6.1.1.       By Value

6.2.  Market Share & Forecast

6.2.1.       By Service Type

6.2.2.       By End User 

6.2.3.       By Patient Type

7.    Central Vietnam Dental Services Market Outlook

7.1.  Market Size & Forecast         

7.1.1.       By Value

7.2.  Market Share & Forecast

7.2.1.       By Service Type

7.2.2.       By End User 

7.2.3.       By Patient Type

8.    Southern Vietnam Dental Services Market Outlook

8.1.  Market Size & Forecast         

8.1.1.       By Value

8.2.  Market Share & Forecast

8.2.1.       By Service Type

8.2.2.       By End User 

8.2.3.       By Patient Type

9.    Market Dynamics

9.1.  Drivers

9.2.  Challenges

10.  Market Trends & Developments

10.1.               Merger & Acquisition (If Any)

10.2.               Product Launches (If Any)

10.3.               Recent Developments

11.  Policy & Regulatory Landscape

12.  Vietnam Economic Profile

13.  Vietnam Dental Services Market: SWOT Analysis

14.  Porter’s Five Forces Analysis

14.1.               Competition in the Industry

14.2.               Potential of New Entrants

14.3.               Power of Suppliers

14.4.               Power of Customers

14.5.               Threat of Substitute Products

15.  Competitive Landscape

15.1.               Kim Dental Company Limited

15.1.1.     Business Overview

15.1.2.     Company Snapshot

15.1.3.     Products & Services

15.1.4.     Financials (As Reported)

15.1.5.     Recent Developments

15.1.6.     Key Personnel Details

15.1.7.     SWOT Analysis

15.2.               Sai Gon Dental Maxillofacial Specialist Hospital Corporation

15.3.               DKSH Vietnam Co., Ltd.

15.4.               Starlight Dental Clinic

15.5.               Worldwide Dental & Cosmetic Surgery Hospital

15.6.               I-Dent Dental Implant Center

15.7.               IDC Dental Company

15.8.               Far East Dental

15.9.               Picasso Dental Clinic

15.10.            Westcoast International Dental Clinic

16.  Strategic Recommendations

17.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the Vietnam Dental Services Market was estimated to be USD 4.21 Billion in 2024.

The Dental Clinics segment demonstrated significant dominance in 2024. This is due to their concentration of advanced facilities, skilled professionals, international accreditation, and strategic locations, attracting both local and international patients seeking high-quality care.

Southern Vietnam dominated the market with a revenue share in 2024. This is due to its concentration of advanced healthcare facilities, skilled professionals, robust infrastructure, strategic location, and strong economic growth, positioning it as a key hub for dental and healthcare services.

Increasing Dental Awareness and Oral Hygiene and Rising Disposable Incomes are the major drivers for the Vietnam Dental Services Market.

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