|
Forecast
Period
|
2026-2030
|
|
Market
Size (2024)
|
USD
4.21 Billion
|
|
CAGR
(2025-2030)
|
4.75%
|
|
Fastest
Growing Segment
|
Cosmetic Dentistry
|
|
Largest
Market
|
Southern
Vietnam
|
|
Market
Size (2030)
|
USD
5.50 Billion
|
Market Overview
Vietnam Dental Services Market was valued at USD 4.21 Billion in 2024 and is expected to reach USD 5.50 Billion by 2030 with a CAGR of 4.75% during the forecast period.
The Vietnam Dental Services Market is driven by several key
factors contributing to its growth. Increasing awareness and emphasis on oral
hygiene among the population have spurred demand for dental services. This
trend is bolstered by rising disposable incomes, enabling more individuals to
afford dental care beyond basic treatments. Advancements in technology and
techniques in dentistry have attracted both patients seeking higher-quality
care and professionals looking to upgrade their practices.
Government
initiatives and investments in healthcare infrastructure play a crucial role in
expanding dental services accessibility across urban and rural areas. As the
market continues to evolve, dental tourism also contributes significantly, with
Vietnam becoming a preferred destination for affordable yet high-standard
dental treatments. These factors collectively propel the Vietnam Dental
Services Market forward, promising continued expansion and innovation in the
sector.
Key Market Drivers
Increasing Dental Awareness and Oral Hygiene
In Vietnam, a noticeable increase in awareness of oral health's importance has sparked a corresponding rise in demand for dental services. This is rooted in a growing understanding of the pivotal role that oral health plays in overall well-being. As individuals become more educated about preventive care and the benefits of cosmetic treatments, they are increasingly inclined to seek professional dental services. This proactive shift towards maintaining oral hygiene is a key factor driving the expansion of the dental services market across the country.
A cross-sectional study titled “Oral Health Behaviour and Oral Health Status of Elderly Vietnamese” aimed to characterize these issues. It included 258 participants aged 65-74 in Danang, who self-reported their oral health behaviors. The study evaluated dental caries using the DMFT index and periodontal status with the modified Community Periodontal Index. The findings underscored a high prevalence of dental diseases among elderly Vietnamese, particularly attributed to limited awareness of self-care practices, an issue especially evident in rural areas, highlighting the need for tailored oral health programs.
The expansion of the dental services market in Vietnam can be attributed to this proactive shift toward maintaining oral hygiene. People are now more cognizant of the importance of regular dental check-ups, teeth cleanings, and early intervention for oral health issues. Preventive care practices, such as fluoride treatments and sealants for children, are also gaining traction as families prioritize long-term dental health. This growing consciousness is a fundamental driver of market growth as more people seek professional care to maintain their oral hygiene.
The desire for cosmetic dental procedures has also surged as societal norms evolve to place greater emphasis on aesthetics. Procedures like teeth whitening, dental veneers, and orthodontic treatments are increasingly popular. They are not only seen as ways to enhance one's smile but also as investments in personal confidence and social well-being. This cultural shift towards valuing dental aesthetics further propels the growth of specialized cosmetic dental services, adding another dimension to the expanding market in Vietnam.
Rising Disposable Incomes
In Vietnam, the steady improvement in economic conditions has ushered in a period of rising disposable incomes, playing a pivotal role in reshaping the dental care landscape. As more individuals experience increased financial security, they find themselves more capable of investing in comprehensive dental treatments that extend beyond basic oral care. This economic stability enables citizens to seek out a broader spectrum of dental services, including cosmetic procedures and advanced dental surgeries. This shift not only enhances the quality of dental care received but also contributes significantly to the growth of the market.
Vietnam is known for its exceptionally low costs for dental care, positioning itself as a highly competitive option globally. Rates are often less than half of those found in other Asian countries and less than a quarter of what patients pay in developed nations. For example, a dental implant priced at USD 4,000 in the United States is offered at only USD 1,000 in Vietnam. Similarly, a root canal surgery, which averages about USD 1,400 in the U.S., can be performed for as little as USD 280 in Vietnam.
The combination of burgeoning disposable incomes and low procedural costs makes advanced treatments more attainable. Procedures such as dental implants and orthodontic treatments, once considered luxuries, are now accessible options for a growing number of people. This trend fosters a cultural shift towards prioritizing oral health and aesthetics. Individuals are increasingly willing to allocate their income towards enhancing their smiles and addressing dental concerns proactively, a trend particularly evident among the urban middle class, where awareness of professional dental care benefits is high..
Technological Advancements in Dentistry
In Vietnam, significant strides in dental
technology and techniques have revolutionized the provision of dental care,
marking a profound shift in the industry's landscape. Innovations such as
digital imaging, CAD/CAM (Computer-Aided Design/Computer-Aided Manufacturing)
technology for prosthetics, and laser dentistry have emerged as cornerstones of
modern dental practice. These advancements are not merely upgrades but
transformative tools that enhance treatment outcomes across various dental
procedures.
Digital imaging has replaced traditional X-rays
with high-resolution images that provide detailed views of oral structures,
aiding in accurate diagnoses and treatment planning. This technology not only
minimizes radiation exposure but also allows dentists to visualize complex
dental issues more effectively. CAD/CAM technology has streamlined the
fabrication of dental prosthetics such as crowns, bridges, and veneers.
Dentists can now design these restorations digitally and manufacture them
onsite or through digital laboratories, reducing turnaround times and enhancing
precision in fit and aesthetics.
Government Support and Healthcare Infrastructure
Government initiatives in Vietnam aimed at bolstering healthcare infrastructure have had a profound and positive impact on the dental services market. These efforts have ushered in an era of improved accessibility and enhanced quality of dental care across the nation. Through strategic investments and policies, the Vietnamese government has taken proactive steps to address gaps in oral healthcare, particularly in both urban centers and rural regions. This commitment is crucial for developing a robust dental care system that serves the entire population effectively.
The government launched the Vietnam Dental Tourism platform to enhance the experience for international medical tourists. Co-founded by dental specialists and tourism experts, this platform connects patients to a network of 26 dental clinics across all provinces, ensuring a seamless experience from arrival to departure. It offers detailed information on specialists and allows prospective patients to easily schedule appointments. The government continues to invest heavily in this area, demonstrating a strong commitment to promoting Vietnam's dental services market on a global scale.
One key aspect of these government initiatives is the establishment and expansion of dental clinics equipped with modern facilities and state-of-the-art equipment. Government funding has facilitated the construction and refurbishment of dental facilities, ensuring that communities have access to comprehensive services closer to home. This infrastructure development not only bridges geographical gaps but also alleviates the burden on larger urban centers by decentralizing dental care services, making quality care more equitable and accessible for everyone.
Furthermore, the government has prioritized the training and professional development of dental professionals. Programs and scholarships are often provided to encourage aspiring dentists to pursue higher education and specialized training in various fields of dentistry. This initiative not only enhances the skill set of local practitioners but also attracts talented professionals to contribute to the country's dental workforce. By investing in human capital, Vietnam is ensuring a high standard of dental care for the long term.

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Key Market Challenges
Access Disparities Between Urban and Rural Areas
One of the primary challenges in Vietnam's dental
services market is the disparity in access between urban and rural areas. While
major cities like Ho Chi Minh City and Hanoi boast modern dental clinics with
advanced technologies, rural regions often lack adequate infrastructure and
trained professionals. This geographical imbalance limits access to timely
dental care and preventive services for rural populations, exacerbating oral
health disparities.
Affordability and Financial Accessibility
Despite economic improvements, affordability
remains a critical challenge for many Vietnamese individuals seeking dental
care. The cost of dental treatments, especially advanced procedures and
cosmetic dentistry can be prohibitive for a significant portion of the
population. This financial barrier deters patients from accessing timely care,
leading to delays in treatment and potential exacerbation of oral health
issues. Addressing affordability concerns is crucial to ensuring equitable
access to comprehensive dental services across socioeconomic groups.
Shortage of Skilled Dental Professionals
The shortage of skilled dental professionals poses
a significant challenge to the growth and sustainability of Vietnam's dental
services market. While efforts are made to train new graduates, there remains a
gap between the demand for dental services and the availability of qualified
practitioners, particularly in specialized fields such as orthodontics and oral
surgery. This shortage limits the capacity of dental clinics to meet patient
needs efficiently, resulting in longer wait times and compromised service
quality.
Key Market Trends
Rising Demand for Cosmetic Dentistry
In Vietnam, the surge in demand for cosmetic
dentistry reflects a broader societal shift towards valuing personal appearance
and aesthetics. As economic prosperity grows, so does the desire among
Vietnamese individuals to improve their smiles and facial aesthetics.
Procedures like teeth whitening, veneers, and orthodontic treatments have
become increasingly popular as they offer tangible enhancements that contribute
to a person's self-confidence and social standing.
The embrace of cosmetic dentistry is not merely
about vanity but also about cultural norms that emphasize the importance of a
pleasing appearance. In Vietnamese society, a healthy and attractive smile is
often seen as a reflection of one's overall well-being and success. As a
result, specialized cosmetic dental services have expanded to meet this demand,
with clinics offering a range of innovative treatments tailored to enhance
dental aesthetics. The accessibility of these treatments has improved as
technology advances and dental professionals receive specialized training.
This
combination of factors has made cosmetic dentistry more appealing and
accessible to a broader consumer base in Vietnam. Consequently, the market for
cosmetic dental services continues to grow robustly, driven by the aspirations
of individuals to achieve not only dental health but also a smile that reflects
their personal and cultural ideals of beauty and success.
Increasing Dental Tourism
Vietnam has positioned itself prominently on the
global map as a favored destination for dental tourism, primarily due to its
dual appeal of affordability and exceptional quality in dental services. This
Southeast Asian nation attracts a steady stream of foreign patients, hailing
not only from neighboring countries but also from Western nations seeking
cost-effective yet high-standard dental treatments. Over the past decade, Vietnam has elevated its dental care services to meet world-class standards, drawing patients from countries such as Australia, New Zealand, and the United States. Currently, more than 100,000 medical tourists from these regions travel to Vietnam annually for advanced dental treatments, generating over USD 150 million in revenue for the country’s dental industry. This growth highlights the country’s rising prominence as a destination for dental tourism.
The allure of Vietnam lies in its ability to offer
dental care that meets international standards at a fraction of the cost
compared to many developed countries. This affordability factor is especially
appealing to patients from Western nations where dental care costs can be
prohibitively high. Vietnam's reputation for skilled dental professionals
trained in cutting-edge techniques and equipped with modern facilities further
bolsters its attractiveness as a dental tourism hub.
The influx of
international patients significantly contributes to the revenue of Vietnam's
dental services sector. This revenue influx, in turn, fuels the growth and
diversification of the dental tourism infrastructure across the country. Dental
clinics and hospitals in popular tourist destinations such as Ho Chi Minh City,
Hanoi, and Da Nang have adapted to cater specifically to international
patients, offering services in multiple languages, comfortable accommodation
options, and seamless treatment experiences.
Segmental Insights
Service Type Insights
Based on the Service Type, Cosmetic
Dentistry stands out as a dominant and rapidly growing segment, reflecting
changing consumer preferences and cultural attitudes towards dental aesthetics.
Cosmetic Dentistry encompasses a range of procedures aimed at enhancing the
appearance of teeth, gums, and overall smile aesthetics. This includes
treatments such as teeth whitening, dental veneers, crowns, orthodontics, and
gum contouring. One of the primary drivers
of the prominence of Cosmetic Dentistry in Vietnam is the societal emphasis on
personal appearance and facial aesthetics.
In Vietnamese culture, a healthy and
attractive smile is often considered a sign of well-being, success, and
youthfulness. As disposable incomes rise and lifestyles evolve, there is a
growing inclination among individuals to invest in enhancing their smiles
through cosmetic dental procedures. The affordability of cosmetic dental
treatments relative to Western countries also contributes to its popularity in
Vietnam. Many procedures that are considered costly elsewhere are more
accessible and competitively priced in Vietnam, making them appealing to both
local residents and international patients seeking quality care at lower costs.
End User Insights
Based on end user, Dental Clinics emerged as the dominating segment in the Vietnam Dental Services market in 2024. This dominance is driven by several factors that cater specifically to
the needs and preferences of patients seeking dental services in Vietnam. Dental Clinics in Vietnam
are typically specialized facilities dedicated exclusively to dental care,
offering a wide range of services from preventive care to advanced treatments.
These clinics are often equipped with state-of-the-art dental technology and
staffed by skilled dental professionals who specialize in various fields such
as general dentistry, orthodontics, endodontics, periodontics, and cosmetic
dentistry.
The specialization allows dental clinics to provide focused
expertise and personalized care tailored to individual patient needs. Dental
clinics are widely distributed across urban and suburban areas in Vietnam,
making dental care more accessible and convenient for the population. Patients
prefer clinics located closer to their homes or workplaces, facilitating easier
access to routine check-ups, emergency dental care, and scheduled appointments.
This geographical accessibility contributes to higher patient satisfaction and
loyalty to dental clinics.

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Regional Insights
Based on region, Southern Vietnam emerged as the dominant force in the Vietnam Dental Services market in 2024. This area, particularly Ho Chi Minh City, is home to a significant concentration of high-quality dental clinics that adhere to international standards. These facilities are equipped with cutting-edge technology and offer a broad array of specialized treatments, which successfully attract both local and international patients. This concentration of excellence is a primary reason for the region's leading market position.
The region’s economic strength, centered in Ho Chi Minh City, supports this dominance. The city’s strong economic growth has cultivated a thriving service sector, which in turn supports a large pool of highly skilled dental professionals, many with education from globally recognized institutions. This expertise ensures high-quality care, a crucial factor in the market's leadership. Southern Vietnam also stands out for its advanced infrastructure, including modern transportation networks and international airports, making it highly accessible for patients.
This advanced infrastructure makes Southern Vietnam an ideal destination for dental tourism. The strategic location of Ho Chi Minh City, with its proximity to key international markets in Southeast Asia, Australia, and the United States, enhances its status as a leading regional hub. The ease of travel, combined with diverse accommodation options, creates a convenient and attractive proposition for international patients seeking high-quality dental care at competitive prices, further fueling the market's growth in this region.
Finally, Southern Vietnam's economic growth has spurred increased investment in the healthcare sector, particularly in dental facilities and services. This continuous improvement reinforces its competitive advantage. These factors, combined with strong government support for dental tourism and healthcare infrastructure development, solidify Southern Vietnam’s position as the dominant force in the country’s dental services market. This synergy of private investment and public policy ensures the region's continued leadership and expansion in the dental care industry..
Recent Developments
- In
December 2024, Tubudd launched an expansion of health tourism in Vietnam with
the introduction of an all-in-one app that provides international tourists with
easy access to affordable medical services. The Health Buddy service, part of
the app, is tailored to meet the needs of foreign tourists and expatriates,
offering personalized support to navigate the local healthcare system. From
facilitating communication between patients and healthcare providers to helping
them choose trusted medical facilities, Health Buddy streamlines the entire
process. The service also supports patients with essential tasks such as
hospital admissions and paperwork, ensuring a smooth and hassle-free
experience.
- In
November 2024, Manulife Vietnam introduced the 2024 version of its ‘Live Well
Every Day’ health insurance product, which offers increased flexibility,
affordability, and extended coverage up to age 75, designed to meet customers'
changing needs in response to rising healthcare costs. In addition to default
inpatient benefits, customers have the option to add supplementary coverage
such as outpatient, maternity, and dental benefits, allowing them to optimize
costs while enhancing their overall protection.
- In
November 2024, Vietnam’s Sun Group unveiled the Sun Serenia Hospital project in
An Thới Ward, Phú Quốc City, Kiên Giang Province. The six-story hospital,
located on a 10,000-square-meter site, will feature a total floor area of
19,000 square meters. It is set to provide a range of services including
pediatrics, cardiology, stroke prevention, emergency care, dentistry, and
cosmetic surgery. Scheduled for completion by December 2025, this facility
represents the group’s second hospital venture, following the opening of Sun
Hospital in Hà Nội earlier in the year.
- In
June 2024, Dontia Alliance Pte. Ltd. launched its inaugural Advanced Implant
Strategies (AIS) Centre of Excellence in Penang, Malaysia. Over the next two
years, four additional AIS Centres are planned for Singapore, Hong Kong (SAR),
Vietnam, and the Philippines. The launch was a collaborative effort with
SmileBay Dental Sdn. Bhd. ("SmileBay"), a prominent dental group in
Penang with eight clinics across Malaysia. DA proudly appointed SmileBay
Signature Advanced Implant Centre as the first AIS Centre. SmileBay AIC, the
largest full-service implant center within SmileBay, features both a laboratory
and a training facility, alongside its clinical practice.
Key Market Players
- Kim Dental Company Limited
- Sai Gon Dental Maxillofacial Specialist Hospital
Corporation
- DKSH Vietnam Co., Ltd.
- Starlight Dental Clinic
- Worldwide Dental & Cosmetic Surgery Hospital
- I-Dent Dental Implant Center
- IDC Dental Company
- Far East Dental
- Picasso Dental Clinic
- Westcoast International Dental Clinic
|
By
Service Type
|
By
End User
|
By
Patient Type
|
By Region
|
- Prosthodontics
- Endodontics
- Cosmetic Dentistry
- Periodontics
- Others
|
|
|
- Southern Vietnam
- Northern Vietnam
- Central Vietnam
|
Report Scope:
In this report, the Vietnam Dental Services Market
has been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Vietnam Dental Services Market, By Service Type:
o Prosthodontics {Porcelain Veneers, Crowns, Fixing
Bridges, Others}
o Endodontics {Treatment of Dental Pulp, Root Canal
Treatment}
o Cosmetic Dentistry {Cosmetic Teeth Whitening,
Cosmetic Teeth Shaping & Teeth Bonding, Carbon Post, Others}
o Periodontics {Gum Graft Surgery, Laser Treatment,
Others}
o Others
- Vietnam Dental Services Market, By End User:
o Hospitals
o Dental Clinics
·
Vietnam Dental
Services Market, By Patient
Type:
o Inbound
o Outbound
- Vietnam Dental Services Market, By Region:
o Southern Vietnam
o Northern Vietnam
o Central Vietnam
Competitive Landscape
Company Profiles: Detailed analysis of the major companies
present in the Vietnam Dental Services Market.
Available Customizations:
Vietnam Dental Services Market report with
the given market data, TechSci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company Information
- Detailed analysis and profiling
of additional market players (up to five).
Vietnam Dental Services Market is an upcoming
report to be released soon. If you wish an early delivery of this report or
want to confirm the date of release, please contact us at [email protected]