North America Washing Machine Market to Grow with a CAGR of 6.5% through 2030
The
North America washing machine market is driven by smart, energy-efficient
appliances, rising disposable incomes, and e-commerce growth.
According to
TechSci Research report, “North America Washing Machine Market – By Country, Competition Forecast
& Opportunities, 2030F”, North America Washing Machine Market was
valued at USD 12.43 Billion in 2024 and is expected to reach USD 18.14 Billion
by 2030 with a CAGR of 6.5% during the forecast period. The
North America washing machine market is poised for steady growth, driven by
rising consumer demand for smart, energy-efficient appliances and the
increasing adoption of connected home technologies. The shift toward
sustainable living has accelerated the popularity of high-efficiency models,
supported by stringent government regulations like Energy Star certifications,
which encourage manufacturers to innovate in water and energy conservation.
Additionally, urbanization and the growing number of dual-income households
have boosted the need for timesaving, automated laundry solutions, further
fueling market expansion. However, the industry faces challenges, including
inflationary pressures and fluctuating raw material costs, which impact
production expenses and retail pricing. Supply chain disruptions and trade
uncertainties also pose risks, potentially delaying product availability.
Another key hurdle
is consumer reluctance to upgrade due to the high upfront cost of advanced
models, despite long-term savings, creating a gap between premium and budget
segments. Market players are responding by enhancing affordability through
financing options and value-driven product tiers while leveraging digital
marketing to educate consumers on the benefits of smart and eco-friendly
washers. The competitive landscape remains intense, with brands differentiating
through AI-powered features, quieter operation, and compact designs tailored
for urban living. As e-commerce continues to reshape purchasing behavior,
companies are optimizing online retail strategies with virtual consultations
and seamless delivery networks. Despite macroeconomic headwinds, the market’s
trajectory remains positive, driven by technological advancements and evolving
consumer preferences toward convenience and sustainability.
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market data Figures spread through xx Pages and an in-depth TOC on
"North America Washing Machine Market.”
The North
America Washing Machine market is
segmented into type, technology, distribution channel, and country.
The market is
divided into fully automatic and semi-automatic washing machines based on technological
levels. Fully-automatic washing machines dominated the North American market,
offering convenience with single-touch operations, multiple wash programs, and
advanced sensors for optimized water and detergent usage. These machines are
preferred in urban settings where consumers prioritize time-saving and smart
features such as Wi-Fi connectivity and AI-based wash cycles. Semi-automatic
washing machines, though less common, still find demand in rural and
budget-conscious segments due to their lower price and manual control over
washing and rinsing processes. However, their market share is shrinking as
consumers increasingly shift toward automation. Fully-automatic washing
machines hold the largest market share, driven by technological advancements
and convenience. Smart fully automatic machines with IoT capabilities are
experiencing the highest growth as smart home adoption rises.
Mexico is the
fastest-growing market in North America, driven by rapid urbanization,
expanding middle-class populations, and increasing appliance penetration in
households. Unlike the U.S. and Canada, Mexico’s market is more
price-sensitive, with strong demand for affordable semi-automatic and basic
fully automatic washers. However, as disposable incomes rise, demand for
mid-range automatic machines is accelerating. The growth of retail chains like
Electra and Liverpool, along with expanding e-commerce platforms, is making
washing machines more accessible. Additionally, Mexico’s manufacturing sector
benefits from lower production costs, attracting global brands to set up
factories, further boosting market expansion. With improving economic
conditions and rising consumer awareness, Mexico is expected to see the highest
CAGR in the region over the next decade.
Major companies
operating in North America Washing Machine market are:
- Midea Group Co.,
Ltd.
- Panasonic
Holdings Corporation
- AB Electrolux
- General Electric
Company
- LG Electronics
Inc.
- Samsung
Electronics Co., Ltd.
- Whirlpool
Corporation
- Haier Smart Home
Co., Ltd.
- Hitachi, Ltd.
- BSH Hausgeräte
GmbH
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“In
recent years, a disruptive
trend in the market is the emergence of subscription-based and LaaS
(Laundry-as-a-Service) models, particularly in urban centers. Instead of
purchasing a washing machine outright, consumers—especially millennials and Gen
Z—are opting for rental or pay-per-use laundry services. Companies
like Rent-A-Center and Appliance Warehouse offer flexible
leasing options, while startups provide on-demand laundry solutions through
app-based platforms. This trend is driven by the growing preference for asset-light
lifestyles, where consumers prioritize access over ownership“. Said
Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
"North America
Washing Machine Market, By Type (Front Load, Top Load), By Technology
(Fully-Automatic, Semi-Automatic), By Distribution Channel (Multibrand Stores,
Exclusive Stores, Online, Other), By Country, Competition, Forecast &
Opportunities, 2020-2030F”, has evaluated the future growth potential of North
America Washing Machine market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the North America Washing Machine market.
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