Affordable Resorts Market to Grow with a CAGR of 3.8% through 2030
The
affordable resorts market is expanding due to rising demand for budget travel,
digital booking growth, and sustainable tourism.
According to
TechSci Research report, “Affordable Resorts Market - Global Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2030F”, the global affordable resorts market was
valued at USD 91.32 Billion in 2024 and is expected to reach USD 114.22 Billion
by 2030 with a CAGR of 3.8% during the forecast period. The global affordable
resorts market is experiencing steady growth, driven by increasing demand for
budget-friendly travel experiences, the rise of experiential tourism, and the
expanding middle-class population in emerging economies. Travelers today seek
value-for-money accommodations without compromising on quality, fuelling demand
for resorts that offer curated experiences at competitive prices. The growing
popularity of domestic and regional travel, particularly among millennials and
Gen Z, further supports market expansion, as cost-conscious tourists prioritize
affordability and convenience. Additionally, digital transformation in the
hospitality sector—through online booking platforms, mobile apps, and AI-driven
personalization—has enhanced accessibility, allowing affordable resorts to
reach a wider audience.
However,
the market faces hurdles, including shifting traveller preferences toward
alternative lodging options like homestays and boutique hostels, which often
provide a more localized and flexible experience. Economic volatility and
fluctuating disposable incomes also impact discretionary spending on leisure
travel, creating demand uncertainty. Furthermore, maintaining sustainability
and eco-friendly practices—a key expectation among modern travelers adds
operational complexity for budget resorts striving to balance cost-efficiency
with environmental responsibility. Despite these challenges, strategic
investments in technology, targeted marketing, and diversified offerings (such
as wellness retreats and adventure tourism packages) present significant growth
opportunities. As travelers continue to prioritize affordability without
sacrificing experiences, the affordable resorts market is set to evolve,
leveraging innovation and customer-centric approaches to stay competitive in a
dynamic hospitality landscape.
Browse over xx
market data Figures spread through xx Pages and an in-depth TOC on
"Global Affordable Resorts Market.”
The Affordable
Resorts Market is segmented into resort type, customer, booking channel and
region.
Based
on resort type, eco-Resorts is fastest-growing segment, eco-resorts focus on
sustainability, offering low-cost stays with minimal environmental impact. With
rising eco-tourism trends, travelers are willing to pay slightly more for
eco-friendly accommodations, driving growth in this niche. Countries like Costa
Rica, Thailand, and Australia are leading in affordable eco-resort development.
Spa Resorts is affordable spa resorts cater to wellness-focused travelers
seeking relaxation without luxury price tags. While smaller in market share,
this segment is expanding as budget spas integrate cost-effective wellness
programs, attracting solo travelers and couples. The
booking channels for affordable resorts include online travel agencies (OTAs),
direct bookings, travel agents, and mobile apps, each influencing how travelers
reserve stays. Online Travel Agencies (OTAs) is the leading booking channel,
OTAs like Booking.com, Expedia, and Agoda dominate due to competitive pricing,
discounts, and user-friendly interfaces. They are particularly popular among
millennials and Gen Z travelers who compare multiple options before booking. Direct
Booking some budget-conscious travelers prefer booking directly through resort
websites to avoid third-party fees or secure loyalty rewards. Small and
mid-sized resorts are increasingly investing in direct booking engines to
reduce OTA commissions. Travel Agents while declining in some markets, travel
agents remain relevant for customized group bookings and complex itineraries,
especially among older demographics and luxury-budget hybrid travelers. Mobile
Apps is the fastest-growing booking channel, mobile apps (including
resort-branded apps and last-minute deal platforms) are gaining traction due to
convenience, push notifications for discounts, and seamless mobile payments.
Apps like Airbnb, Hopper, and Trip.com are driving this growth.
Based
on region, Europe’s affordable resorts market is expanding, fueled by the
popularity of budget travel among millennials and the growth of sustainable
tourism. Eastern European countries like Croatia, Bulgaria, and Hungary offer
coastal and mountain resorts at lower prices compared to Western Europe,
appealing to cost-sensitive tourists. The rise of digital nomadism has also led
to an increase in long-term, affordable stays in Portugal, Spain, and Greece.
Additionally, Europe’s strong rail and budget airline networks make regional
travel accessible, further boosting the market. While luxury tourism remains
dominant in Western Europe, the demand for reasonably priced, eco-conscious
resorts is growing rapidly.
Major companies
operating in the global affordable resorts market are:
- Accor S.A.
- Wyndham Hotels & Resorts, Inc.
- Sun Communities, Inc.
- InterContinental Hotels Group PLC (IHG)
- Airbnb, Inc.
- Booking Holdings Inc.
- Choice Hotels International, Inc.
- Pacifica Hotels
- Bluegreen Vacations Holding Corporation
- Hilton Worldwide Holdings Inc.
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“A key
trend in the affordable resorts market is technology
is transforming the affordable resorts market, enhancing operational efficiency
and guest satisfaction. Contactless check-ins, mobile key access, and digital
payment options are becoming standard, reducing overhead costs and improving
convenience. Many budget resorts are leveraging chatbots and virtual assistants
to handle customer inquiries, while IoT-enabled rooms allow guests to control
lighting, temperature, and entertainment via smartphones. Data analytics is
also playing a crucial role, helping resorts optimize pricing, forecast demand,
and personalize marketing campaigns. Furthermore, augmented reality (AR) is
being used to offer virtual tours, allowing potential guests to explore
properties before booking. These tech-driven innovations not only streamline
operations but also elevate the guest experience, making affordable resorts
more competitive in the digital age”, said Mr. Karan
Chechi, Research Director of TechSci Research, a research-based management consulting
firm.
"Affordable Resorts
Market – Global Industry Size, Share, Trends, Opportunity, and Forecast,
Segmented By Resort Type (Beach Resorts, Mountain Resorts , Eco-Resorts, Spa
Resorts), By Customer (Families, Couples, Solo Travelers, Group Travelers ), By
Booking Channel (Online Travel Agencies, Direct Booking, Travel Agents, Mobile
Apps), By Region & Competition, 2020-2030F”, has evaluated
the future growth potential of global affordable resorts market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global affordable resorts market.
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