Industry News

10000 Women in Wellness Industry to be empowered by Betty Holistics and Skincare

India: Betty Holistic and Skincare has been in the wellness industry for more than 20 years. The company is eyeing to amplify their operations in regard to empower women in the wellness industry.

The company also plans to open 100 “Herbal Cosmetics” outlet across the nation in the next two years. The company has already started production at the manufacturing unit at Barwala in Haryana. Furthermore, the company claims that its products are reaching consumers worldwide through exhibitions, seminars and business to business meetings. In addition to this, the company has been planning to adopt an E-commerce model to launch its full range of products online.

The project has garnered an entrepreneurial panache at the Goldman Sachs – ISB programme to cultivate entrepreneurship among women. The company’s relationship with Goldman Sachs has allowed them to acquire the attention required to fuel their business ideas.

According to TechSci research, the initiative taken up Betty Holistics and Skincare has put them on the radar of the cosmetics and the FMCG industry which has helped them rope in investors.

According to a report published by TechSci Research, “India Women’s Cosmetics Market Forecast & Opportunities, 2020”, the market for women’s cosmetics products in India is projected to grow at a CAGR of 16% during 2015-20. Growth in the market is being driven by increasing consciousness among women regarding their looks, in addition to aggressive advertising of these products. India women’s cosmetics market is highly competitive, and so major players are working towards optimizing their sales, by focusing on product development and innovative packaging to lure more customers. Companies are also roping in different female icons to feature in their product advertisements, as the aspiration to look more like their celebrity idols has been a major factor encouraging sales of cosmetic products in the country. Major players in women’s cosmetics market include HUL, Procter & Gamble, L’Oréal and Himalaya, among others.