Forecast Period | 2027-2031 |
Market Size (2025) | USD 23.94 Billion |
CAGR (2026-2031) | 15.8% |
Fastest Growing Segment | Online |
Largest Market | North India |
Market Size (2031) | USD 57.81 Billion |
Market OverviewIndia Women’s Cosmetics Market was
valued at USD 23.94 Billion in 2025 and is expected to reach USD 57.81 Billion by
2031 with a CAGR of 15.8% during the forecast period.
The India
women's cosmetics market is experiencing significant growth, driven by factors
such as increasing beauty consciousness among women, rising disposable incomes,
and the expansion of distribution channels.
Key Market Drivers
Rising Beauty Consciousness and Changing
Lifestyles
In recent years, there has been a
notable increase in beauty consciousness among Indian women. This shift is
attributed to greater exposure to global beauty trends through social media,
television, and magazines. Women are becoming more aware of personal grooming
and the importance of maintaining a presentable appearance. This heightened
awareness has led to the incorporation of cosmetics into daily routines, moving
beyond occasional use to regular application. The desire to look good is no
longer confined to special events but has become a part of everyday life. This
change is particularly evident among working women who seek to maintain a
professional appearance. The increasing number of women in the workforce has
further fueled the demand for cosmetics, as they invest in products that
enhance their confidence and presentation in professional settings. According
to a study, working women who purchase both online and offline spend 1.6 times
more on cosmetics than the average consumer, indicating a strong correlation
between employment and cosmetic expenditure.
Rising Disposable Incomes and Economic
Growth
India's economic growth has led to an
increase in disposable incomes, especially among the middle and
upper-middle-class segments. This financial upliftment has expanded the
consumer base for cosmetics, enabling more women to afford a variety of beauty
products. The International Monetary Fund (IMF) reported a real GDP growth
rate of 6.5% for India in 2023. Per capita disposable income is projected to
reach INR 214,000 in the fiscal year 2023-24, reflecting an 8% growth from the
previous year. The willingness to spend on personal grooming has risen,
with consumers not only purchasing essential items but also exploring premium
and specialized products. The aspiration for a better lifestyle and the desire
to emulate beauty standards showcased in media have encouraged women to invest
in cosmetics. This trend is not limited to metropolitan areas but is also
penetrating tier 2 and tier 3 cities, where economic development is bringing
about lifestyle changes. The broadening of the consumer base across different
economic strata and geographies is a significant driver of market growth.
Expansion of Distribution Channels and
E-commerce Growth
The diversification and expansion of
distribution channels have made cosmetics more accessible to a wider audience.
Traditional retail formats like supermarkets, hypermarkets, specialty stores, pharmacies
and drug stores have increased their footprint, offering a range of cosmetic
products under one roof. This convenience appeals to consumers seeking a
variety of options. Additionally, the surge in e-commerce has revolutionized
the cosmetics market. Online platforms provide consumers with the convenience
of shopping from home, access to a broader range of products, and the ability
to compare prices and read reviews. The digital medium has also enabled brands
to reach consumers in remote areas where physical stores may not be present. For instance, luxury brand Chanel launched an e-commerce platform in India to
service 27,000 postcodes, significantly enhancing accessibility to its products.
The integration of online and offline channels, along with the adoption of
omnichannel strategies by retailers, has created a seamless shopping
experience, further driving the market's growth.
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Key Market Challenges
Regulatory Hurdles and Compliance Issues
The cosmetics industry in India is
subject to stringent regulations under the Drugs and Cosmetics Act, 1940. While
these regulations are essential for ensuring product safety and quality, they
often pose challenges for manufacturers, especially small and medium-sized
enterprises (SMEs). The process of obtaining approvals for new products or even
minor modifications can be time-consuming and complex, leading to delays in
product launches. For instance, changes in packaging sizes or formulations
require regulatory approvals, which can stifle innovation and responsiveness to
market trends. Industry players have called for a separate regulatory framework
for cosmetics to facilitate ease of doing business and encourage innovation.
Simplifying compliance procedures and establishing clear guidelines can help
manufacturers navigate the regulatory landscape more effectively.
Environmental Concerns and
Sustainability Issues
The cosmetics industry faces increasing
scrutiny over environmental sustainability. The use of non-biodegradable
materials in packaging and harmful ingredients in products has raised concerns
among environmentally conscious consumers and regulatory bodies. For example,
the presence of microbeads in personal care products has been identified as a
significant contributor to microplastic pollution. Researchers have urged India
to consider banning microbeads, following the example of countries like the US
and the UK. Brands are under pressure to adopt sustainable practices, such as
using eco-friendly packaging, sourcing ethically produced ingredients, and
ensuring cruelty-free testing methods. Transitioning to sustainable practices
requires investment and can increase production costs, posing a challenge for
companies, particularly SMEs.
Key Market Trends
Rise of Natural and Organic Products
There is a growing consumer preference
for natural and organic cosmetics in India. Consumers are becoming more
conscious of the ingredients in their beauty products, leading to increased
demand for items free from harmful chemicals and synthetic additives. Brands
like Mamaearth have capitalized on this trend by offering products that
emphasize natural ingredients and safety. This shift towards clean beauty
reflects a broader global movement towards health and wellness, with consumers
seeking products that align with their values and lifestyle choices. The trend
is also driven by increased awareness of environmental sustainability and
ethical sourcing, prompting brands to adopt transparent practices and
eco-friendly packaging.
Personalization and Customization
Modern consumers are seeking
personalized beauty solutions tailored to their specific needs. This has led to
the emergence of brands offering customizable products, such as foundations
matched to individual skin tones or skincare regimens designed for specific
skin types. Technology plays a crucial role in this trend, with companies
utilizing data analytics and AI to provide personalized recommendations. This
approach enhances customer satisfaction and loyalty, as consumers feel that
products are specifically designed for them. The move towards personalization
also reflects a broader consumer desire for unique and individualized
experiences in their purchasing decisions.
Influence of Social Media and Digital
Marketing
Social media platforms have become
pivotal in shaping consumer preferences in the cosmetics market. Beauty
influencers and bloggers play a significant role in introducing new products
and trends to a wide audience. Brands are leveraging platforms like Instagram,
YouTube, and TikTok to engage with consumers through tutorials, reviews, and
interactive content. This digital engagement not only increases brand
visibility but also allows companies to gather real-time feedback and insights
into consumer behavior. The rise of e-commerce further complements this trend,
enabling consumers to purchase products directly through social media links and
online stores, thereby creating a seamless shopping experience.
Segmental Insights
Category
Insights
In the India Women’s Cosmetics Market, the
hair care segment hold the largest market share in the market, driven by
India's cultural emphasis on hair health and care. Hair care includes shampoos,
conditioners, hair oils, serums, and styling products, with a strong demand for
herbal, Ayurvedic, and sulfate-free formulations. The Indian market has
witnessed a surge in natural and organic hair care products due to growing
consumer concerns about scalp health and chemical-free alternatives. Traditional
hair oils such as coconut, amla, and bhringraj oil remain highly popular, with
brands like Dabur, Parachute, and Indulekha leading the segment. The increasing
focus on hair nourishment, hair fall prevention, and specialized treatments
(such as keratin-infused and anti-dandruff solutions) has further strengthened
the segment’s dominance.
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Regional Insights
In the Indian women’s cosmetics market, North
India hold the largest market share in the Indian women's cosmetics market,
driven by high urbanization, strong purchasing power, and a well-established
retail infrastructure in cities like Delhi, Chandigarh, Jaipur, and Lucknow. The
beauty consciousness among consumers in North India is notably high, leading to
greater spending on skincare, hair care, and makeup products. The presence of
major premium and luxury cosmetic stores, along with a growing number of beauty
salons, dermatology clinics, and aesthetic centers, has fueled demand. Women in
metropolitan areas such as Delhi NCR prefer both mass-market and premium
brands, making North India a crucial region for domestic and international
cosmetic companies. North India also benefits from favorable climatic
conditions, where skincare and body care products like moisturizers,
sunscreens, and fairness creams see consistent demand across seasons.
Recent Developments
- In 2024, Kylie
Cosmetics, founded by Kylie Jenner, has officially launched in India, marking a
significant step in the brand's global expansion. In collaboration with House
of Beauty, the brand is available exclusively at 25 Sephora stores across India
and online. The launch features popular products including the Matte and Velvet
Lip Kits, Precision Pout Lip Liner, Kylash Volume Mascara, Power Plush Longwear
Foundation, and Concealer, all crafted with clean, vegan formulations.
- In 2025, YÊU
Cosmetics, India's first technology-backed cosmetics brand, has launched with a
focus on providing science-based beauty solutions tailored to diverse skin
types. Founded by siblings Simran and Shivam Bagga, the brand introduces its
TecCos range, which addresses modern beauty challenges through innovative
formulations that integrate skincare benefits. The initial product offerings
include a vegan blush and lip duo, designed to enhance natural beauty while
promoting skin health.
- In 2024, Eucerin,
a prominent brand in dermatological skincare, has launched its products on
Nykaa, a major beauty and wellness platform in India. This marks Eucerin's
entry into the Indian market, offering two popular product lines: the
Anti-Pigment line aimed at treating hyperpigmentation and uneven skin tone, and
the Sun Protection line, recognized for its advanced UV protection and health
benefits.
- In 2024, Scinq
Neurocosmetics, founded by wellness advocates Shrishti Yadav and Shubham
Godara, has launched its skincare line in India, featuring neurocosmetic
products designed to enhance the skin-brain connection. The initial collection
includes an anti-pollution hybrid cream and an anti-stress hybrid cream. The
brand aims to address the unique skincare needs of urban Indian consumers
affected by pollution and stress, promoting both skin health and mental
resilience.
Key Market Players
- Hindustan Unilever Limited
- Procter & Gamble India
- Loreal India
- Himalaya Drug Company
- Modi Revlon Pvt. Ltd.
- ITC Limited
- Nivea India Pvt. Ltd.
- Godrej Consumer Products Ltd.
- Avon India
- VLCC Health Care
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By Category
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By Pricing
|
By Distribution
Channel
|
By Region
|
- Body Care
- Hair Care
- Color Cosmetics
- Fragrances
- Others
|
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- Supermarkets/Hypermarkets
- Specialty Stores
- Pharmacy & Drug Stores
- Online
- Non-Retail
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Report Scope:
In this report, the India women’s cosmetics market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- India Women’s Cosmetics Market,
By Category:
o Body Care
o Hair Care
o Color Cosmetics
o Fragrances
o Others
- India Women’s Cosmetics Market,
By Pricing:
o Mass
o Premium
- India Women’s Cosmetics Market,
By Distribution Channel:
o Supermarkets/Hypermarkets
o Specialty Stores
o Pharmacy & Drug Stores
o Online
o Non-Retail
- India Women’s Cosmetics Market,
By Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the India women’s cosmetics market.
Available Customizations:
India women’s cosmetics market report with the
given market data, TechSci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
India Women’s Cosmetics Market is an upcoming
report to be released soon. If you wish an early delivery of this report or
want to confirm the date of release, please contact us at [email protected]