India Herbal Shampoo Market to Grow with a CAGR of 10.62% through 2030F
The India Herbal Shampoo
Market is driven by factors such as increasing consumer preference for natural
and chemical-free products, rising awareness of hair health, growth in
e-commerce, and cultural reliance on Ayurvedic and herbal hair care traditions.
According to
TechSci Research report, “India Herbal Shampoo Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Herbal Shampoo Market was valued at USD 489.52 Million in 2024
and is expected to reach USD 896.95 Million by 2030 with a CAGR of 10.62% during
the forecast period. The India herbal shampoo market has witnessed substantial
growth in recent years, driven by a widespread consumer shift toward natural
and chemical-free hair care products. With rising awareness about the harmful
effects of synthetic ingredients such as sulfates, parabens, and silicones,
Indian consumers are increasingly opting for herbal alternatives that promise
gentle cleansing and nourishment. Herbal shampoos, infused with time-tested
ingredients like aloe vera, neem, shikakai, amla, bhringraj, and hibiscus, are
becoming a preferred choice due to their natural efficacy and minimal side
effects. This market growth is also fueled by the resurgence of Ayurvedic
practices, with consumers gravitating toward products that promote overall
scalp health and long-term hair benefits rather than short-term cosmetic
results.
The modern urban lifestyle,
characterized by stress, pollution, and unhealthy diets, has led to a surge in
hair-related issues such as dandruff, hair fall, premature greying, and scalp
infections. As a result, many consumers are turning to herbal shampoos for
preventive and restorative care. Furthermore, the popularity of yoga, Ayurveda,
and other traditional Indian health systems has amplified consumer interest in
herbal and organic personal care products. This preference is especially strong
in metro cities and tier-1 markets, where well-informed and health-conscious
individuals actively seek natural alternatives. Additionally, endorsements by
celebrities and influencers further strengthen the perception that herbal
shampoos are both fashionable and safe.
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" India Herbal Shampoo Market”
The India Herbal
Shampoo Market is segmented into product type, distribution channel and region.
Based
on distribution channel, Hypermarkets and supermarkets have emerged as the
dominating distribution segment in the India herbal shampoo market due to their
wide reach, organized retail structure, and strong consumer footfall. These
outlets provide a convenient shopping experience by offering a wide variety of
herbal shampoo brands under one roof, allowing consumers to compare prices,
check ingredients, and make informed decisions. Attractive in-store promotions,
discounts, and visibility through strategic shelf placement further enhance
product appeal. Additionally, the trust associated with established retail
chains like Big Bazaar, D-Mart, Reliance Fresh, and Spencer’s fosters consumer
confidence in product authenticity. With their increasing presence across urban
and semi-urban areas, hypermarkets and supermarkets continue to play a crucial
role in driving the volume sales of herbal shampoos in India.
Based on region, northern region of India stands out as a
fastes growing in the herbal shampoo market due to its large population,
rising disposable incomes, and growing awareness of natural and Ayurvedic hair
care solutions. States like Delhi, Punjab, Haryana, and Uttar Pradesh have
witnessed increasing demand for herbal products, fueled by a blend of
traditional hair care practices and modern wellness trends. Consumers in this
region are highly receptive to herbal solutions for common hair concerns like
dandruff, hair fall, and scalp issues. Moreover, the strong retail presence,
availability of diverse herbal brands, and active promotional campaigns by both
national and regional players contribute to the segment’s dominance. North
India’s evolving consumer preferences make it a vital market for herbal shampoo
growth.
Major companies
operating in India Herbal Shampoo Market are:
- Dabur
India Ltd.
- The
Himalaya Drug Company
- Hindustan
Unilever
- Fit
& Glow Healthcare Pvt. Ltd.
- Procter
& Gamble Hygiene and Health Care Limited
- Khadi
Natural Healthcare
- Patanjali
Ayurved Limited
- Cavinkare
Pvt. Ltd.
- Amway
India Enterprises Pvt. Ltd.
- Honasa
Consumer Pvt Ltd
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“The India herbal shampoo market is
driven by increasing consumer preference for natural, chemical-free products
and rising awareness about hair and scalp health. Growth in e-commerce
platforms has boosted product accessibility and reach. Cultural reliance on
Ayurveda and herbal remedies further fuels demand. Trends include a shift
toward sustainable packaging, personalized hair care, and eco-friendly
formulations. Digital marketing and influencer endorsements also play a crucial
role in shaping consumer choices.” said Mr. Karan Chechi, Research
Director of TechSci Research, a research-based management consulting firm.
“India Herbal Shampoo
Market By Product Type (Anti-Hair Loss, Antidandruff, Luminous/Gloss, Others),
By Distribution Channel (Hypermarkets/Supermarkets, Pharmacies, Departmental
Stores, Online, Others), By Region, Competition, Forecast & Opportunities,
2020-2030F”, has evaluated the future growth potential of India Herbal
Shampoo Market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the India Herbal Shampoo
Market.
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