Growlers Market to Grow with a CAGR of 5.21% Globally through to 2028
Increasing popularity of craft beer, convenience of growlers and growing trend of homebrewing are factors driving the global growlers market in the forecast period 2024-2028.
According to TechSci Research report, “Global Growlers Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Growlers Market stood at USD487.52 million in 2022 and is anticipated to grow with a CAGR of 5.21% in the forecast period, 2024-2028. The growler market, a niche segment within the broader world of craft beer, has experienced remarkable growth in recent years. Growlers, reusable containers designed to transport and store draft beer, have become a symbol of the craft beer movement's popularity and vitality. This growth can be attributed to a combination of factors, including the rise of craft beer culture, sustainability trends, and consumer preferences for freshness and variety.
Growlers play a vital role in this movement by offering a means for consumers to take home fresh, local craft beer. Unlike bottled or canned beer, which often undergoes pasteurization and may sit on store shelves for extended periods, growlers are filled directly from the tap at the brewery. This means that the beer inside is about as fresh as it gets, preserving its full flavor profile and aroma.
Consumers, particularly craft beer enthusiasts, value the opportunity to enjoy their favorite brews straight from the source. Growlers allow them to do just that, creating a direct connection between the brewery and the customer. This connection is further strengthened by the fact that growlers often feature the brewery's logo, artwork, and information about the beer, serving as a tangible extension of the brewery's brand and culture. Another significant driver of the growler market's growth is the increasing focus on sustainability and environmental consciousness. Many consumers are becoming more mindful of their ecological footprint, and this awareness has extended to their choices in packaging and consumption.
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Traditional bottled and canned beers generate a significant amount of waste, with glass and aluminum being resource-intensive materials to manufacture and recycle. Growlers, in contrast, are reusable containers that can be refilled countless times, reducing the overall environmental impact associated with beer consumption. Moreover, the environmental benefits of growlers extend beyond waste reduction. Since growlers are typically filled directly from the tap at a brewery or brewpub, there's no need for additional processing steps like pasteurization or filtration. This can result in a more natural and less resource-intensive beer production process.
The convenience of growlers extends to their resealable caps, which allow consumers to enjoy a portion of the beer and save the rest for later without compromising quality. This flexibility is especially appealing when consumers want to savour a particular beer over multiple sessions or share it with others.
Moreover, growlers are well-suited for various occasions. They are popular choices for tailgating, outdoor activities, barbecues, and gatherings with friends and family. The larger size of growlers compared to standard bottles or cans means less frequent refills, reducing the need to constantly restock beverages during social events.
The popularity of growlers has prompted many breweries to invest in growler-filling stations, making it easy for customers to refill their containers quickly and efficiently. Some breweries have even adopted online ordering systems, allowing customers to order and pay for growler fills in advance for swift pickup.
In conclusion, convenience and freshness are significant drivers of the growler market. Growlers provide consumers with a convenient way to enjoy fresh draft beer on various occasions, and they offer breweries an efficient means of serving their beer directly to customers.
The Global Growlers Market is segmented into material, capacity, application, end user, distribution channel, regional distribution, and company.
Based on its material, the glass form segment demonstrated significant dominance in 2022. This is due to the widespread use of glass in the packaging and storage of alcoholic drinks including beers, wines, and spirits, which come in a variety of alcohol concentrations.
Based on region, North America dominated the market with a revenue share in 2022. This is due to a change in lifestyle resulting from a significant increase in disposable income, which increases demand for high-quality and variety of growlers.
Major companies operating in
Global Growlers Market are:
- Orange Vessel Co.
- Fort Point Beer CO.
- Sprecher Brewing Co.
- Ardagh Group S.A.
- Alpha Packaging
- William Croxsons & Sons Limited
- GrowlerWerks Inc.
- Global Glass Solutions
- Berlin Packaging LLC
- The Boelter Companies
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“The global growler market has experienced significant growth in recent years, driven by the increasing popularity of craft beer, sustainability concerns, and consumer preferences for freshness and variety. Craft breweries worldwide have embraced growlers as a means to directly connect with customers and offer a wide range of unique and seasonal brews. Additionally, the eco-friendly nature of growlers aligns with the global trend toward sustainability. As consumers seek authentic brewery experiences and environmentally conscious options, the growler market continues to expand, making it a dynamic and thriving segment within the larger beer industry.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.
“Growlers Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material (Plastic, Glass, Metal, Ceramic, Others), By Capacity (32 Oz, 64 Oz, 128 Oz), By Application (Alcoholic, Non-Alcoholic), By End User (Commercial, Residential), By Distribution Channel (Online, Offline), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of global growlers market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global growlers market.
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