Press Release

United States Immunity Boosting Packaged Foods Market to be Fueled by Online Segment During the Forecast Period

Rising health concerns and availability of wide range of products are the leading factors expected to drive the United States Immunity Boosting Packaged Foods market during the forecast period.

 

According to TechSci Research report, “United States Immunity Boosting Packaged Foods Market – By Region, Competition Forecast and Opportunity, 2018-2028F,” the Immunity Boosting Packaged Foods Market in the United States is expected to grow at a robust pace in the forecast period. There are various factors driving the market such as increasing consumer health awareness, rising demand for naturals food products, and availability of wide range of products.

Moreover, the market for packaged foods that boost immunity has witnessed substantial growth in recent years, driven by a growing awareness of the significance of maintaining a robust immune system. As consumers become increasingly health-conscious and seek convenient ways to enhance their immunity, the demand for packaged products with immune-boosting properties has surged.

In today's fast-paced world, individuals often encounter difficulties in maintaining a balanced diet and lifestyle. Consequently, they turn to packaged products that claim to fortify their immune system. These products typically contain vital vitamins, minerals, antioxidants, and other bioactive compounds known for their immune-boosting properties. Common examples include vitamin C supplements, herbal teas, probiotic-enriched foods, and immunity-boosting beverages.

The COVID-19 pandemic in 2020, played a significant role in driving the demand for immunity-boosting packaged food products. People worldwide have become more conscious of their health and well-being, seeking ways to strengthen their immune defenses against viral infections. As a result, the market for immunity-boosting packaged food products has witnessed unprecedented growth.

In the United States, there has been a surge in the demand for immunity-boosting beverages in recent years. One of the primary drivers behind this demand is the desire among consumers to proactively support their immune health. Individuals are seeking convenient and delectable ways to incorporate immune-enhancing ingredients into their daily routines. Beverages offer an appealing and accessible option to achieve this objective, as they can be easily integrated into existing dietary habits. Manufacturers in the beverage industry have responded to this growing demand by introducing a wide range of immunity-boosting drinks. These beverages often contain ingredients such as vitamin C, zinc, elderberry, turmeric, and other botanical extracts known for their immune-enhancing properties. Some products also incorporate probiotics, which have gained popularity for their potential benefits in supporting gut health and immunity.

As a result of this surge in demand, manufacturers in the food and beverage industry have introduced innovative products to cater to consumers' immunity needs. Many companies have rebranded existing products, highlighting their immune-enhancing properties, while others have developed entirely new formulations to align with this emerging trend. In addition to traditional dietary supplements, functional foods and beverages have gained substantial popularity in the immunity-boosting market. These products are designed to provide health benefits beyond basic nutrition. For instance, yogurts and other dairy products enriched with probiotics have become sought-after choices for consumers aiming to support their gut health and overall immunity.

The rise of e-commerce and online shopping platforms has further fueled the growth of the market for packaged food products that boost immunity. Consumers now have convenient access to a wide range of products from various brands, making it easier to find and purchase items that suit their specific needs. However, with the increasing number of products claiming immune-boosting benefits, consumers need to exercise caution regarding false claims and misleading marketing tactics. It is essential to conduct research and consult with healthcare professionals before incorporating any new supplement or functional food into one's diet.

 

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The US Immunity Boosting Packaged Foods Market is segmented based on product category, distribution channel, region and competitive landscape. Based on product category, the market is further fragmented into Food, Beverage, Supplements. The immunity booster beverage segment will fuel the market in forecast period. Based on distribution channel the market is segmented into supermarkets/hypermarkets, specialty stores, drug & pharmacy stores, online, others (departmental, direct sales etc.). The online segment will fuel the market in forecast period on account of availability of wide range of products online. Based on region, the market is segmented into South, Midwest, Northeast, and West.

 

Key market players in the United States Immunity Boosting Packaged Foods Market include:

  • Amway Corporation
  • Abbott Alkaloidal Company
  • Pfizer Inc.
  • Archer Daniels Midland Company
  • Herbalife International of America, Inc.
  • Blue Diamond Growers
  • Diamond Foods, LLC.
  • Pinnacle Foods, Inc.
  • Hain Celestial Group, Inc.
  • Nestle USA, Inc.

 

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"The expansion of the e-commerce channel is a significant trend that will impact growth over the forecast period. The increasing consumer health awareness, rising demand for natural food products, and availability of a wide range of products are the leading factors that will positively impact the Immunity Boosting Packaged Foods Market in the US.  Moreover, the rising demand for functional beverages and surging marketing strategies will boost market growth.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“United States Immunity Boosting Packaged Foods Market By Product Category (Food, Beverage, Supplements), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Drug & Pharmacy Stores, Online, Others (Departmental, Direct Sales etc.)), By Region, Competition Forecast & Opportunities, 2018-2028F,” has evaluated the future growth potential of the United States Immunity Boosting Packaged Foods Market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the United States Immunity Boosting Packaged Foods Market.

 

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United States Immunity Boosting Packaged Foods Market By Product Category (Food, Beverage, Supplements), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Drug & Pharmacy Stores, Online, Others (Departmental, Direct Sales etc.), By Region, Competition Forecast & Opportunities 2018-2028F

Consumer Goods and Retail | Oct, 2023

Rising health concerns and availability of wide range of products are the leading factors expected to drive the United States Immunity Boosting Packaged Foods Market during the forecast period.

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