Home & Laundry Care Market to Grow with a CAGR of 5.7% through 2028
Growing awareness about hygiene among consumer and the increasing demand
for eco-friendly products are factors driving the global home & laundry
care market in the forecast period 2024-2028.
According to TechSci Research report, “Home & Laundry Care Market
– Global Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028”, the Global Home & Laundry Care Market stood at
USD189.12 billion in 2022 and is anticipated to grow with a CAGR of 5.7% in the
forecast period, 2024-2028. Home and laundry care encompass a broad industry
dedicated to maintaining cleanliness, hygiene, and comfort within households.
It includes an array of products, from surface cleaners and disinfectants to
laundry detergents and fabric softeners. Recent trends in this industry include
a strong focus on sustainability, leading to eco-friendly formulations and
packaging. Health and hygiene concerns have risen, especially during the
COVID-19 pandemic, driving demand for antibacterial and disinfecting products.
Smart technology integration has introduced convenience and efficiency, and
e-commerce has transformed how consumers access these products. Transparency
and clean labeling are also gaining importance as consumers seek products
aligned with their values.
Browse over XX market data Figures spread through XX Pages and an
in-depth TOC on
"Global Home & Laundry Care Market.”
The heightened awareness of health and hygiene, especially in the wake
of the COVID-19 pandemic, is a significant driver in the home and laundry care
industry. Consumers are now more conscious than ever about maintaining
cleanliness and sanitization within their living spaces. This has led to a
surge in demand for products with enhanced cleaning and disinfecting
properties. Surface cleaners, disinfectants, sanitizing wipes, and
antibacterial laundry detergents have become staples in households worldwide.
Manufacturers have responded by introducing products specifically
designed to kill germs and viruses effectively, addressing consumer concerns
for a safer and healthier environment at home. Health and hygiene will continue
to drive innovation and demand in this sector.
Health and wellness-oriented products are gaining prominence within the
home and laundry care industry. As consumers become more health-conscious, they
seek products that not only fulfill basic cleaning needs but also contribute to
their overall well-being.
Aromatherapy-infused detergents and cleaning solutions offer a
multisensory experience, creating a more pleasant and relaxing environment
during household chores. Air purifiers equipped with advanced filtration
systems help eliminate allergens, pollutants, and germs from indoor air,
promoting better respiratory health.
Moreover, the industry is responding to the needs of individuals with
sensitivities or allergies by developing hypoallergenic formulations that
reduce the risk of adverse reactions. These products cater to a growing
consumer segment that values both cleanliness and health, reflecting the
industry's commitment to meeting evolving consumer preferences and prioritizing
well-being within the home.
The global home & laundry care market is segmented into type, sales
channel, regional distribution, and company.
Based on type the market is segmented into laundry care, household
cleaners, dishwashing detergents, polishes, room scents & insecticides, and
others.
Laundry care stands out as the fastest-growing segment within the home
and laundry care industry. This accelerated growth is attributed to multiple
factors, including heightened consumer focus on cleanliness and hygiene,
especially in light of the COVID-19 pandemic. The sustainability movement has
also driven the development of eco-friendly laundry products, appealing to
environmentally conscious consumers. Technological advancements in stain
removal, concentrated formulations, and innovative packaging have improved
product efficiency and convenience. Additionally, the convenience of online
shopping and subscription services has made laundry care products more
accessible. As these trends continue to evolve, the laundry care segment
maintains its status as a high-growth area within the larger home care
industry.
Based on sales
channel the market is segmented into hypermarkets/supermarkets, online,
multi-branded stores, departmental stores, and others (direct sales, etc.).
Based on region the
market is segmented into five regions Asia Pacific, North America, Europe,
Middle East & Africa, and South America.
Major companies operating in Global Home & Laundry Care Market
are:
- The
Procter & Gamble Company
- Henkel AG
& Co. KGaA
- 3M
company
- DuPont de
Nemours, Inc.
- Basf SE
- Bayer AG
- Reckitt Benckiser Group plc
- Unilever plc
- Colgate-Palmolive Company
- Kao Corporation
Download Free Sample Report
Customers can also request for 10% free customization on this report.
“The home and laundry care industry encompasses a diverse range of
products and services focused on maintaining cleanliness, hygiene, and comfort
within households. Key trends in this industry include a growing emphasis on
sustainability, with eco-friendly products and packaging on the rise. Health
and hygiene awareness, driven by the COVID-19 pandemic, has led to increased
demand for disinfectants and antibacterial products. Smart technology
integration has introduced convenience and efficiency, while digitalization has
transformed how consumers shop for these products. Furthermore, transparency
and clean labeling are increasingly vital, as consumers scrutinize product
ingredients and sourcing. This industry remains dynamic, driven by evolving
consumer preferences, technological advancements, and environmental
consciousness.,” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based management consulting firm.
“Home & Laundry Care
Market By Type (Laundry Care, Household Cleaners, Dishwashing Detergents,
Polishes, Room Scents & Insecticides, and Others), By Sales Channel
(Hypermarkets/Supermarkets, Online, Multi-Branded Stores, Departmental Stores,
and Others (Direct Sales, etc.)), By Region, By Competition Forecast &
Opportunities, 2018-2028F”,
has evaluated the future growth potential of global home & laundry care market
and provides statistics & information on market size, structure, and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global home & laundry care market.
Contact
Mr. Ken Mathews
708 Third Avenue,
Manhattan, NY,
New York – 10017
Tel: +1-646-360-1656
Email: [email protected]
Website: https://www.techsciresearch.com