Press Release

Probiotics Dietary Supplements Market to Grow with a CAGR of 10.79% through 2028

Increased health consciousness, growing concerns about digestive health, and scientific advancements are expected to drive the Global Probiotics Dietary Supplements Market growth in the forecast period, 2024-2028.


According to TechSci Research report, “Probiotics Dietary Supplements Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Probiotics Dietary Supplements Market stood at USD 7.09 billion in 2022 and is anticipated to grow with a CAGR of 10.79% in the forecast period, 2024-2028. This can be attributed to global market reach. The probiotics dietary supplements market is not confined to a single region; it has a global reach. Significant markets exist in North America, Europe, Asia-Pacific, and beyond. Emerging economies are also witnessing a surge in demand for probiotics as consumer awareness spreads, creating additional growth opportunities.

In addition, the concept of wellness is evolving from a trend into a lifestyle. Consumers are adopting holistic approaches to health, including regular exercise, mindfulness practices, and dietary choices that incorporate probiotics. This shift in mindset bodes well for the continued growth of the probiotics market.


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The popularity of probiotic dietary supplements has been steadily on the rise, primarily due to the convenience they offer in the form of powders and chewable tablets, available in various appealing flavors such as apple, orange, and raspberry. These supplements typically contain lactic acid bacteria, with a focus on strains like Streptococcus thermophilus and Lactobacillus, which play a crucial role in regulating the digestive system and bolstering the immune system. Lactobacillus, in particular, has shown effectiveness in treating a range of conditions including diarrhea, high cholesterol, skin disorders, irritable bowel syndrome, and lung infections.

To address diverse health concerns, manufacturers are actively working on developing new probiotic formulations harnessing the power of beneficial bacteria. For instance, in June 2021, Lonza collaborated with Kaged Muscle, a sports nutrition company based in California, to introduce sports supplements in the U.S. market that incorporate Lonza's innovative probiotic ingredient, TWK10. Derived from Taiwanese kimchi, TWK10 is a strain of L. Plantarum expected to boost exercise endurance by as much as 75%.

Despite the challenge of higher product prices, consumers are willing to invest more in their health, which is anticipated to fuel market growth. Additionally, the substantial increase in healthcare spending in emerging economies like China, Italy, Brazil, and India is projected to drive demand for probiotic supplements and contribute to the overall growth of the market.

The Global Probiotics Dietary Supplements Market is segmented into form, end-use, applications, regional distribution, and company.

Based on its application, the largest market share is expected to be held by the category of general health in 2022. Probiotic supplements play a vital role in rebalancing the microorganisms within the gut by introducing beneficial bacterial strains, notably Lactobacillus and Bifidobacterium, which have been demonstrated to support healthy digestive processes and boost immune system functionality. These supplements can effectively alleviate symptoms associated with various digestive disorders, including inflammatory bowel disease (IBD), irritable bowel syndrome (IBS), and diarrhea caused by antibiotics. Moreover, probiotics have been shown to enhance immune function, reducing the susceptibility to infections and allergic reactions. During the forecast period, there is an anticipation of significant growth in the "others" segment. This category encompasses probiotic supplements designed to address various health aspects such as insomnia, sexual wellness, mood enhancement, vision improvement, as well as the functions of the urinary and nervous systems.

Certain probiotic supplements are marketed with the aim of enhancing mood by fostering the growth of beneficial gut bacteria, which has been linked to positive effects on mental health. Additionally, probiotics play a role in reducing symptoms of anxiety and depression by influencing the production of neurotransmitters like serotonin.

Based on region, North America took the lead in the market. The primary driving force behind the increased demand for probiotic supplements in North America is the rising number of health-conscious consumers and the growing interest in products that promote gut health. Manufacturers in this region are responding to this demand by introducing innovative supplements to meet the needs of consumers. Moreover, many manufacturers are offering personalized probiotic supplements tailored to individual preferences. Additionally, consumers in North America have developed a strong awareness of the health advantages associated with probiotic supplements. According to the International Food Information Council's data for 2022, approximately 32% of Americans actively seek to incorporate probiotics into their diets, with 24% aiming to do so multiple times a day.

In contrast, the Middle East and Africa are emerging as promising markets for probiotic dietary supplements, with the region expected to experience significant growth at an impressive CAGR during the forecast period. The demographic landscape in this region is undergoing significant changes, characterized by a younger and increasingly employed population that places a heightened emphasis on health and well-being. This younger demographic is inclined to allocate resources to products that can enhance their overall health and quality of life, including probiotic supplements.


Major companies operating in Global Probiotics Dietary Supplements Market are:

  • Vitakem Nutraceutical Inc
  • Lesaffre International Corp
  • DuPont de Nemours Inc
  • H&H Group PLC
  • Amway Corp
  • Abbott Laboratories Inc
  • Bayer AG
  • Pfizer Inc.


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“The global probiotics dietary supplements market is poised for a dynamic and transformative future. Personalization, targeted formulations, diverse strains, and the integration of probiotics into everyday products are just a few of the trends reshaping the industry. As consumers become increasingly proactive about their health and wellness, the probiotics market will continue to evolve to meet their evolving needs. Manufacturers and industry stakeholders that embrace these emerging trends are well-positioned to thrive in this vibrant and ever-expanding market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

Probiotics Dietary Supplements Market By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others), By End-use (Infants, Children, Adults, Geriatric), By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of Global Probiotics Dietary Supplements Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Probiotics Dietary Supplements Market.



Mr. Ken Mathews

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