Beard Grooming Product Market to Grow with a CAGR of 6.9% through 2028
Increasing
popularity of beards among men and the growing popularity of beard styling
products are factors driving the global beard grooming product market in the
forecast period 2024-2028.
According to
TechSci Research report, “Beard Grooming Product Market – Global Industry
Size, Share, Trends, Competition Forecast & Opportunities, 2028”,
the Global Beard Grooming Product Market stood at USD22.01 billion in 2022 and
is anticipated to grow with a CAGR of 6.9% in the forecast period, 2024-2028. The
global beard grooming product market has witnessed significant growth,
reflecting the resurgence of facial hair as a prominent feature of modern
masculinity. While facial hair trends have historically ebbed and flowed, the
last decade has seen a sustained and global increase in the popularity of
beards of various styles and lengths.
This surge in
facial hair popularity has given rise to a diverse range of beard grooming
products, including beard oils, balms, waxes, shampoos, conditioners, combs,
brushes, trimmers, and more. These products cater to the multifaceted needs of
men looking to maintain, style, and care for their beard.
Facial hair,
particularly beards, has played a pivotal role in defining masculinity
throughout history. Ancient civilizations regarded facial hair as a symbol of
power, wisdom, and virility. In more recent times, the beard saw periods of
waxing and waning popularity, influenced by fashion trends and societal norms.
However, in the 21st century, the beard underwent a renaissance, reemerging as
a potent symbol of modern masculinity.
The resurgence
of the beard can be attributed to various factors, including the influence of
popular culture figures like actors, musicians, and athletes who proudly
sported well-groomed beards. This visibility reshaped the perception of facial
hair, portraying it as a symbol of rugged sophistication and rebellion against
the clean-shaven norm. Simultaneously, the rise of social media allowed men to
share their beard journeys, further fueling the trend. As a result, an
increasing number of men began growing and maintaining beards, setting the
stage for the booming beard grooming product industry.
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Additionally, celebrity
and influencer endorsements wield substantial influence in shaping contemporary
beauty and grooming trends, and the global beard grooming product industry is
no exception. With their expansive reach and charismatic appeal, celebrities
and social media influencers have the power to redefine masculinity and style.
Their grooming routines, often showcased on various platforms, include the use
of beard grooming products, ranging from oils to balms and waxes. As these
icons flaunt their impeccably groomed beards, they set aspirational standards
for their followers.
Consumers
frequently seek to emulate the well-kept and stylish facial hair of their
favorite celebrities and influencers. This emulation drives demand for specific
products endorsed by these influential figures. It underscores the profound
impact of celebrity and influencer culture in the grooming industry,
illustrating that these public personas not only reflect evolving grooming
norms but also actively shape and define them. In essence, the choices and
endorsements of celebrities and influencers remain potent drivers behind the
growth and diversification of the beard grooming product market.
The global beard
grooming product market is segmented into product type, end user, sales channel,
regional distribution, and company.
Based on product
type the market is segmented into oil and serum, cream and balm, gel and wax,
cleanser, others (equipment and accessories, etc.)
The
fastest-growing segment is undeniably gel and wax formulations. These versatile
styling aids offer men the ability to sculpt and shape their facial hair with
precision and flair. Gel provides a lightweight, flexible hold, while wax
offers a more robust and structured hold, making them suitable for various
beard styles, from subtle grooming to elaborate designs.
The popularity
of gel and wax can be attributed to their adaptability, as they cater to the
diverse grooming preferences of modern men. With an emphasis on personal style
and self-expression, these products have become essential for those seeking to
maintain a well-groomed and fashionable beard. Additionally, advancements in
formulations have led to products that not only provide exceptional hold but
also nourish and protect the beard, further fueling their growth in the market.
As men continue to explore creative facial hair expressions, the gel and wax
segment is poised to maintain its rapid expansion.
Based
on end user the market is further segmented into personal, professional.
Based
on sales channel the market is segmented into direct sales, online,
supermarkets/hypermarkets, convenience stores, others (multi-branded stores,
etc.).
Based
on region the market is segmented into five regions Asia Pacific, North
America, Europe, Middle East & Africa, and South America.
Major companies
operating in Global Beard Grooming Product Market are:
- Wahl
Clipper Corporation
- Beiersdorf
AG
- Revlon
Group
- Unilever
- Edgewell
Personal Care
- L'Oréal
S.A
- Wild
Willies
- Shiseido
Company
- Estée
Lauder Companies Inc.
- The
American Beard Company
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“The global
beard grooming product market is booming as men worldwide embrace facial hair
as a fashion statement. This trend has sparked a surge in demand for
high-quality beard grooming products, including oils, balms, trimmers, and
combs. Innovations in formulations and sustainability are driving the industry,
with companies constantly seeking to improve product efficacy and appeal to
eco-conscious consumers. As personal grooming gains prominence, this market is
set for continued growth, reflecting the evolving preferences of modern men who
value a well-maintained and stylish beard as an essential part of their overall
image and identity.,” said Mr. Karan Chechi, Research Director with TechSci
Research, a research-based management consulting firm.
“Beard Grooming Product
Market By Product Type (Oil and Serum, Cream and Balm, Gel and Wax, Cleanser,
Others (Equipment and Accessories, etc.)), By End User (Personal,
Professional), By Sales Channel (Direct Sales, Online,
Supermarkets/Hypermarkets, Convenience Stores, Others (Multi-Branded Stores,
etc.)), By Region, By Competition Forecast
& Opportunities, 2018-2028F”, has evaluated
the future growth potential of global beard grooming product market and
provides statistics & information on market size, structure, and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global beard grooming product market.
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