Global Gluten-Free Products Market to Grow with a CAGR of 9.1% through 2028
The gluten-free products market has witnessed
remarkable growth over the past decade, fueled by a confluence of factors that
have reshaped consumer preferences, dietary habits, and the food industry
landscape.
According to the
TechSci Research report, “Gluten-Free Products Market – Global Industry
Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, the Global Gluten-Free
Products market stood at USD6.30 billion in 2022 and is anticipated to grow
with a CAGR of 9.1% in the forecast period, 2024-2028. The gluten-free products
market has experienced remarkable growth over the past few decades, driven by
evolving consumer preferences, increased awareness of gluten-related health
concerns, and advancements in food technology. This market, once a niche segment
catering primarily to individuals with celiac disease, has now transformed into
a mainstream industry with a diverse range of offerings.
A growing emphasis on health
and wellness has led to a surge in demand for gluten-free products. Many
consumers perceive gluten-free diets as healthier alternatives, associating
them with weight management, improved digestion, and overall well-being. This
trend is not only prevalent among individuals with gluten sensitivities but
also among health-conscious individuals seeking to adopt a more balanced
lifestyle.
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Initially
catering primarily to those with celiac disease, the gluten-free market has
expanded its consumer base to include individuals with non-celiac gluten
sensitivity and those opting for gluten-free diets for various health reasons.
This expanded target audience has led to a broader range of product offerings,
from gluten-free bread and pasta to snacks, beverages, and even beauty
products.
To address the
challenges of taste and texture often associated with gluten-free alternatives,
manufacturers have focused on product innovation. This has resulted in the
development of gluten-free products that closely mimic the taste and mouthfeel
of their gluten-containing counterparts. From advanced flour blends to
innovative binding agents, food technologists have made significant strides in
enhancing the sensory experience of gluten-free options.
The gluten-free
products market has witnessed a shift in distribution channels. While
traditional brick-and-mortar stores still play a crucial role, online retail
platforms have gained prominence. E-commerce allows consumers to access a wider
variety of gluten-free products, especially those that might be less readily
available in local stores.
One of the
foremost challenges in the gluten-free products market is replicating the
taste, texture, and quality of gluten-containing foods. Gluten provides
elasticity and structure to baked goods, and its absence can lead to products
that are dry, crumbly, or lack the desired mouthfeel. Manufacturers are
continually working to overcome this challenge through ingredient innovation
and formulation techniques.
Ensuring that
gluten-free products remain truly gluten-free throughout the manufacturing
process is a significant challenge. Cross-contamination can occur when
gluten-free products are processed on shared equipment or in facilities that
also handle gluten-containing ingredients. Stringent measures and
certifications are required to prevent cross-contact and maintain the integrity
of gluten-free labeling.
The gluten-free
labeling landscape is complex and can vary across different regions and
countries. Regulatory standards define the permissible limits of gluten in
products labeled as "gluten-free." Striking a balance between clear,
accurate labeling and avoiding potential confusion for consumers poses a
challenge for manufacturers.
Gluten-free
products often come with a higher price tag compared to their gluten-containing
counterparts. The cost of sourcing alternative ingredients and ensuring
dedicated gluten-free facilities can impact the final product's affordability.
This pricing disparity can be a barrier for some consumers, especially when the
perceived benefits of a gluten-free diet are not immediately evident.
The exploration
of novel gluten-free ingredients, such as ancient grains, legume flours, and
starches, presents an opportunity to improve the nutritional profile and taste
of gluten-free products. These ingredients not only offer unique flavors but
also bring additional health benefits to consumers. Increasing awareness about
gluten-related disorders and the benefits of gluten-free diets presents an
opportunity for the gluten-free products market to expand further. Educational
campaigns that provide accurate information can help dispel misconceptions and
create a more informed consumer base.
While North
America and Europe have traditionally dominated the gluten-free products
market, there is ample room for growth in other regions. As awareness of gluten-related
health concerns spreads globally, manufacturers can tap into new markets by
tailoring their products to local preferences and dietary habits. Advances in
food technology, such as improved formulation methods, better understanding of
ingredient interactions, and enhanced manufacturing processes, offer
opportunities to overcome challenges related to taste, texture, and
cross-contamination.
The global gluten-free
products market is segmented based on type, source, sales channel, and region.
Based on the type, the market
is segmented into bakery products, pizzas and pastas, cereals & snacks,
savories, and others. Among these, the bakery products segment has a
significant share in the global gluten-free products market during the forecast
period. The demand for gluten-free bakery products has surged as consumer
preferences shift towards healthier dietary choices. Individuals with celiac
disease, gluten sensitivity, or those simply opting for gluten-free diets are
seeking alternatives that don't compromise on taste and texture.
Based on region, the market
is segmented into North America, Europe, Asia Pacific, Middle East &
Africa, and South America. Among these, the North America segment has a
significant share of the global gluten-free products market during the forecast
period. The North American market has witnessed a remarkable surge in awareness
and diagnoses of gluten-related disorders, such as celiac disease and
non-celiac gluten sensitivity. This heightened understanding of gluten's impact
on health has driven an increasing number of individuals to adopt gluten-free
diets, thereby fostering a strong demand for a diverse range of gluten-free
products.
Major companies operating in the
global gluten-free products market are:
- Conagra
Brands, Inc.
- The
Hain Celestial Group
- General
Mills Inc.
- Kellogg
Co.
- The
Kraft Heinz Company
- Hero
Group
- Barilla
G. e R. Fratelli S.p.A
- Seitz
glutenfrei
- Freedom
Foods Group Limited
- Ecotone
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“The gluten-free products
market has evolved from a niche industry to a thriving global market, driven by
changing consumer preferences and increased awareness of gluten-related health
concerns. While challenges related to taste, cross-contamination, labeling, and
cost persist, the market continues to offer opportunities for innovation,
education, and expansion into new regions. As the food industry continues to
respond to the growing demand for gluten-free options, consumers can expect a
wider variety of high-quality products that cater to their dietary needs and
preferences.” said Mr. Karan Chechi, Research Director with TechSci Research, a
research-based global management consulting firm.
“Gluten-Free Products
Market By Type (Bakery Products, Pizzas
& Pastas, Cereals & Snacks, Savories and Others), By Source (Oilseeds
& Pulses, Rice & Corn, Dairy & Meat Products and Others), By Sales
Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, and Others (Specialty
Stores), By Region, By Competition Forecast & Opportunities, 2018-2028F,
has evaluated the future growth potential of the gluten-free
products market globally and
provides statistics and information on market structure, size, share, and
future growth. The report provides cutting-edge market intelligence and helps decision-makers
to make sound investment decisions. Besides, the report also identifies the
emerging trends along with essential drivers, challenges, and opportunities
present in the market of gluten-free products globally.
Contact
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