Industry News

Myntra will be back on Desktops from June 1

India: Fashion ecommerce retailer Myntra, to relaunch its desktop version of its website from next month i.e. June. The Company has decided to withdraw its mobile-only strategy, in order to bring back its lost customers. Last year Myntra became an app only store after shutting its desktop version. The relaunch of this desktop version is mainly came from customer’s feedback and responses, which is the main policy of the company to listen to its customers. The company had also missed its target of achieving USD1 billion gross sales, and reached USD 800 million gross sales in the fiscal year 2016.

During January, the customers can view the items, if a link is sent to them by an app user, but the orders and transaction were not allowed, then the company relaunched its mobile website, after they realised that they are losing their customer.

According to TechSci Research, the relaunch of Myntra’s desktop version will help the company in bringing back its lost customers, to help women buyers on different platforms to suit and try its newly launched furnishing and jewellery items. The company can minimise its losses without making additional investment, which may increase the sales growth year on year. However, maximum revenue up to 70% to ecommerce players, is contributed by mobile smartphones apps, but the move by Myntra will help the company in acquiring potential customers, who are not interested in downloading the app.

According to a recent report published by Techsci Research India E-commerce Market Forecast & Opportunities, 2020”, the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015-2020. E-services segment, which comprises online travel, online payments, online classifieds, etc., is expected to continue its domination through 2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years. During 2015-20, the western region is expected to remain the largest e-commerce market in the country. Major players operating in India’s e-tail market include Flipkart, Snapdeal and Amazon.