India Hair Care Market to Grow with a CAGR of 11.65% through 2030F

The India Hair Care Market is driven by increasing consumer awareness, rising disposable incomes, growing demand for premium products, and a shift towards natural and organic solutions.

According to TechSci Research report, “India Hair Care Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Hair Care Market was valued at USD 3.67 Billion in 2024 and is expected to reach USD 6.03 Billion by 2030 with a CAGR of 11.65% during the forecast period. The India Hair Care market has experienced substantial growth in recent years, owing to the rising disposable income across the region. As more consumers in urban and semi-urban areas experience improved financial conditions, they are increasingly willing to spend on premium and specialized hair care products. Higher incomes enable consumers to invest in quality shampoos, conditioners, oils, and treatments, which are often marketed with added benefits like natural ingredients, anti-hair fall properties, or scalp nourishment. Also, rising disposable income has fuelled the demand for branded and innovative products, with a growing segment of consumers seeking customized solutions for specific hair concerns. This trend is boosting the overall hair care market across India.

The India Hair Care market is driven due to the growing awareness of hair health across the region. As consumers become more conscious of the importance of maintaining healthy hair, they are increasingly seeking products that address specific hair concerns, such as hair fall, dandruff, dryness, and scalp health. This shift is fuelled by factors like social media influence, celebrity endorsements, and increased access to information on hair care practices. The rising awareness has led to a surge in demand for products that offer targeted benefits, including shampoos, conditioners, serums, oils, and treatments that focus on strengthening, nourishing, and repairing hair. Consumers are also moving toward hair care solutions that use natural ingredients, avoiding harsh chemicals that may damage the hair in the long run. This heightened focus on hair health is driving innovation in product formulations and encouraging consumers to invest in quality products for maintaining optimal hair condition. As a result, brands are expanding their product offerings to meet the diverse needs of consumers, thus contributing to the market's growth.

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The India Hair Care Market is segmented into product type, nature, end user, sales channel and region.

Based on product type, conditioner is the fastest-growing segment in the India Hair Care market, driven by increasing consumer awareness about the importance of hair care routines. As more individuals seek comprehensive solutions for healthy hair, conditioners are being recognized for their ability to nourish, detangle, and repair hair, complementing shampoos. This segment is growing due to the rising demand for products that target specific concerns such as dryness, frizz, and damage from environmental factors or styling. Also, the trend towards natural and organic ingredients has also influenced conditioner formulations, with consumers opting for products with herbal, chemical-free ingredients. As the middle class grows and disposable incomes rise, consumers are willing to invest in conditioners from premium brands, further contributing to the segment's rapid growth.

Based on region, South region of India is the fastest growing in the Hair Care market, driven by rising urbanization, increasing disposable incomes, and growing awareness of hair health. Cities like Bangalore, Chennai, and Hyderabad are witnessing a surge in demand for a wide range of hair care products, including shampoos, conditioners, oils, and serums. Consumers in this region are becoming more inclined to invest in premium hair care solutions, especially those made with natural and organic ingredients. Also, cultural influences, such as the traditional use of oils for hair care, are driving a sustained demand for hair oils and treatments. With a combination of modern lifestyles and traditional practices, the South region continues to lead in the overall growth of the Indian hair care market.

Major companies operating in India Hair Care Market are:

• JNTL Consumer Health (India) Private Limited
• Hindustan Unilever Limited
• Amway India
• Oriflame India
• Procter & Gamble Hygiene & Health Care
• L’oréal India Private Limited
• Revlon India
• Lifevision Healthcare
• HCP Wellness Private Limited
• Aura Herbal Pvt. Ltd

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“The India Hair Care Market is driven by the expansion of retail channels across the region. As the retail landscape evolves, both traditional and modern retail formats are increasingly providing access to a diverse range of hair care products. The growth of e-commerce platforms has made hair care products more accessible to consumers across urban and rural regions, with online shopping gaining popularity due to convenience, discounts, and a wider selection of brands. Also, supermarkets, hypermarkets, and specialty stores are also expanding their presence, offering consumers an opportunity to browse and purchase products in-store. This expansion has led to greater product availability, allowing consumers to explore and choose from various premium and specialized hair care brands. Retailers are also adopting innovative strategies, such as personalized services and dedicated beauty sections, to enhance the shopping experience. As a result, the increased accessibility to both online and offline retail channels is fuelling demand for hair care products across India, contributing to the market's overall growth.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Hair Care Market By Product Type (Hair Sprays, Conditioners, Hair Oil, Shampoo, Others), By Nature (Organic, Regular), By End User (Men, Women, Kids), By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Pharmacies, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Hair Care Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Hair Care Market.

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