Flipkart & Myntra launch Japanese brand

India: The two e-commerce giants have signed a deal with Japanese sportswear brand Mizuno to sell its products in India. The introduction of this company will create more interest among sports and fitness in the country. Mizuno, was founded in Osaka, Japan in 1906, which manufactures sports equipment, especially golf clubs and accessories. Meerut based Stag International, is the exclusive retailer, which will be distributing Mizuno’s products, Stag International also distributes international  brands such as Adidas and Nike.

Online route is increasingly gaining focus by Indian shoppers, and it is expected to account for around 3.5% of total sales by 2020, Moreover, orders are expected to get double by 2016, there were 5 million orders in 2013, and this figure to get double to 12 million by 2016.

According to a research report published by Techsci Research “India E-commerce Market Forecast & Opportunities, 2020”, the country’s e-commerce market is projected to grow at a CAGR of more than 36% during 2015-2020. E-services segment, which comprises online travel, online payments, online classifieds, etc., is expected to continue its domination through 2020. However, the e-tail segment that includes electronics, apparels & accessories, health and personal care, etc., is expected to witness significantly higher market growth compared to e-services segment over the next five years. During 2015-20, the western region is expected to remain the largest e-commerce market in the country. Major players operating in India’s e-tail market include Flipkart, Snapdeal and Amazon.

According to TechSci Research, e-commerce channels are considered to be an important route by international brands for entering any country, especially developing countries like India, where the online sales are at a booming stage, as the path and ways provided by these companies for doing shopping, are increasingly gaining focus by the shoppers. Moreover, international brands which are not currently in India, are preferring these sites to offer their products as its policies are supported by the government, which is considered to be the biggest hurdle in doing business abroad.