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Blue Star Announced its Plans of Entering into India Water Purifier Business

India: Blue Star Limited, an India-based air conditioning and commercial refrigeration company, is about to start its new line of water purifier systems in the country by the end of 2016. The company will primarily focus upon residential water purifiers and will gradually improve its range to commercial water purification systems as well. Also, being India's largest AC&R service provider, company is prospecting to offer differentiated service in this business too. Blue Star plans to come up with an all-inclusive range of residential water purifiers towards the end of 2016. It has already identified O&M as its creative partner to assist it with the positioning and communication. The company has plans to create benchmark by offering world-class after-sales service to enhance customer engagement. It is targeting to reach a market share of 15% in about 3 years from the launch.

TechSci Research depicts that this product launch would strengthen the position of Bluestar in Indian as well as Global Water Purifier Industry. This will enable the company to provide an exhaustive product range for meeting all water purifying requirements of urbanising population in the coming years. The company has a well-known brand name in the country and hence entering into the new segment will be an easy move.

According to TechSci Research report, India Water Purifiers Market Forecast & Opportunities, 2020”, the market for water purifiers in India is projected to grow at a CAGR of over 21% through 2020. In volume terms, the market is dominated by gravity based water purifiers, while reverse osmosis (RO) purifiers segment is the largest revenue contributor in the market. Moreover, as the quality of water in India continues to deteriorate, it is anticipated that RO purifiers segment will emerge as the fastest growing segment over the next five years.

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