Press Release

Wheat Protein Market to Grow with a CAGR of 5.57% through 2028

Growing demand for gluten-free wheat protein products and application in sports nutrition and fitness is expected to drive the Global Wheat Protein Market growth in the forecast period, 2024-2028.


According to TechSci Research report, “Global Wheat Protein Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Wheat Protein Market stood at USD 2.37 Billion in 2022 and is anticipated to grow with a CAGR of 5.57% in the forecast period, 2024-2028. Rising personal disposable income and increasing consumer awareness of plant-based nutrition are the primary drivers behind market expansion. Changing lifestyles, westernization, heightened awareness of the availability of both naturally and synthetically produced wheat proteins in developing economies, and a greater emphasis on health consciousness among the public are all factors influencing market growth.


Enhancements in distribution channels, a growing number of gyms and fitness centers, the surging popularity of healthy and high-protein powders, a rising vegan population, and evolving consumer tastes and preferences will all contribute to the growth of market value.


The demand for food products that promote better health, particularly those low in fat and cholesterol, high in protein, and beneficial for weight management, has witnessed a significant rise due to increased consumer health awareness. Consequently, there has been a substantial increase in the availability of food products containing plant-based protein in recent years. Moreover, the growing popularity of trends such as all-natural and clean-label products is expected to drive the demand for wheat protein.


Wheat protein finds widespread application in the food and beverage industry, primarily in nutritional supplements, sports foods, dairy products, confectioneries, and baked goods. It comprises two insoluble protein groups, namely glutenin and gliadin. Wheat protein is utilized in the production of noodles and bread, as it imparts a high level of dough strength, resulting in an elastic texture. Changing consumer perceptions of wheat proteins and FDA approval for their use in food products are anticipated to further augment their utilization in the food and cosmetic industries during the forecast period.


The growth of the wheat protein market is driven by the increasing number of health-conscious consumers. The shifting consumer preference from animal protein is a key factor propelling market growth on a global scale. The consumption of other concentrated proteins often leads to weight gain, making wheat protein the preferred choice for consumers seeking nutrition with fewer calories. Prominent nutrition powder producer Whey Protein utilizes wheat protein and is recommended by fitness trainers for muscle growth and maintaining a fit body.


The wheat protein market has experienced growth due to the rising health consciousness among consumers. One notable factor is the growing awareness of the significance of protein in the diet. Proteins are essential nutrients for proper bodily functions and play a vital role in numerous metabolic processes. Wheat proteins serve as a valuable source of essential amino acids, making them an integral part of a well-balanced diet. Additionally, the popularity of plant-based diets is increasing, with more individuals opting for reduced meat and dairy consumption. Wheat protein offers an excellent alternative as a high-quality, vegan-friendly protein source. Moreover, its affordability compared to other protein sources makes it accessible to a wider range of consumers. A gluten-free diet is the primary treatment for gluten sensitivity. Additionally, individuals without gluten allergies are also opting for a gluten-free diet, potentially affecting sector growth. The rapid growth of this market can be attributed to the increasing demand for plant-based ingredients in nutritional supplements and advancements in the personal care and cosmetics industry. Moreover, there is a significant rise in demand for wheat protein isolate, a high-protein dietary supplement commonly used in sports nutrition.


Browse over 26 market data Figures spread through 91 Pages and an in-depth TOC on "Global Wheat Protein Market


However, health risks associated with the use of high protein powders may impede market expansion. Additionally, fluctuations in raw material prices and supply chain disruptions caused by the epidemic will further limit the market's potential for growth. Furthermore, the presence of gluten in wheat, which can cause sensitivity and illness in individuals, will also slow down market expansion.


The Global Wheat Protein Market is segmented into product, form, application, regional distribution, and company.


Based on product, the market is segmented into wheat gluten, wheat protein isolate, textured wheat proteins, and wheat protein hydrolysates. Wheat gluten exhibits a wide range of functionalities, encompassing texturing, viscoelasticity, foaming, binding, and emulsification. As a result, its utilization in bakery products is widespread. Moreover, it serves as an exceptional meat substitute for vegetarian and vegan options. These advantageous properties are anticipated to fuel the demand for this segment throughout the forecast period.


Nevertheless, the surge in gluten intolerance rates has impeded the growth of wheat gluten in recent years. Beyond Celiac reports that celiac disease affects approximately one in every 150 individuals in the U.S. This inherited disease poses an increased risk of developing various conditions such as arthritis, liver disease, obesity, peripheral neuropathy, lactose intolerance, and more. The only effective treatment for gluten intolerance is adopting a gluten-free diet. Additionally, even individuals without gluten allergies opt for a gluten-free diet, which may impede the growth of this segment.


Based on region, North America segment is expected to grow during the forecast period.  In terms of revenue, North America held the largest market share in 2022. This region's market dominance can be attributed to various factors, including the growing consumer awareness of the health benefits of wheat protein and the well-established food processing industry. Moreover, the increasing vegetarian population, along with the rising consumption of bakery goods and meat substitutes, is driving the demand for wheat protein products. Other contributing factors include the substantial wheat production and the growing demand for healthy and nutritious products in the region.


Asia Pacific is expected to dominate the market during the forecast period, primarily due to the growing vegan population and the increased awareness of healthy food consumption among individuals striving for a healthy lifestyle. The industrial growth of the healthcare and cosmetics sectors in China, Japan, India, and South Korea, coupled with the rising domestic demand, is propelling the demand for wheat protein products. Furthermore, the comparatively lower manufacturing costs of protein in comparison to the United States and developed European countries are anticipated to drive the market in the projected timeframe.


Major companies operating in Global Wheat Protein Market are:

  • Archer Daniels Midland (Adm)
  • Agridient
  • Mgp Ingredients
  • Ab Amilina
  • Cargill Inc.
  • Manildra Group
  • Crespel & Deiters GmbH and Co. Kg
  • Crop Energies AG
  • Kroener Staerke
  • Roquette


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“Plant-based alternatives to meat products have witnessed a significant surge in demand worldwide. Consumers are seeking alternatives that mimic the texture, mouthfeel, and fibrous structure of meat. This has sparked a global interest in the development of plant protein-based meat alternatives. Additionally, the growing awareness about healthy and nutritious food options has given rise to a new consumer segment known as "flexitarians," who aim to reduce their meat consumption. As a result, there has been a notable shift in consumer eating patterns and an emergence of innovative products that not only replicate the taste but also offer high protein nutritional value. Notably, the European research project LikeMeat has successfully developed various plant protein-based alternatives, using an adapted cooking extrusion process to create meat-like structures. These structures have been further transformed into a range of food products, due to the collaborative efforts of academic researchers and small to medium-sized enterprises.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.


“Global Wheat Protein Market By Product (Wheat Gluten, Wheat Protein Isolate, Textured Wheat Proteins, Wheat Protein Hydrolysates), By Form (Dry, Liquid), By Application (Bakery and Snacks, Pet Food, Nutritional Bars and Drinks, Processed Meat, Meat Analogy and Others), By Region, By Competition Forecast & Opportunities, 2018-2028”,
has evaluated the future growth potential of Global Wheat Protein Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Wheat Protein Market.


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