Buying Behaviour

Buying Behaviour

What are the factors that influences customers to purchase products or services? The customers buying process is a complicated matter as various internal and external aspects impact on the buying decisions of customers.

Customers do not spend much time thinking about the purchase of low value products. Suppliers of such products need to encourage customers by implementing strategies to buy on impulse from them instead of their competitors. Whereas customers purchasing high value products often go through a set process which has a series of factors influencing customers buying behaviour and the diverse types of buying behaviours.

TechSci delivers consumer insights that help channel partners and manufacturers to understand consumers buying behaviour, inspirations and decisions inside and outside the store and online.

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