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Top 3 End User Industries Driving Global Humectants Market

Global Humectants Market

Chemicals | Sep, 2017

Humectants and their Applications:

A humectant is a hygroscopic substance which is tailored to promote the retention of moisture from surrounding air, by means of absorption. Commonly used humectants such as butylene glycol, glycerin, urea. tremella extract, sorbitol, dicyanamide, sodium lactate, etc. have a wide range of applications across multiple end user industries. The massive demand for humectants from end user industries including personal care & cosmetics, medicines & pharmaceuticals, paints & coatings, food & beverage, tobacco, etc. is primarily driving the global humectants market over the coming years.

Key Industries Driving the Global Humectants Market:

The global humectants market is anticipated to witness substantial growth through 2026, owing to the on-going innovations & advancements in the end user industries. For instance,

1.          Personal Care & Cosmetics: Robust growth exhibited by the global cosmetics and personal care market is driving the usage of humectants at a rapid scale. Refined Glycerin is showcasing extensive utilization across a broad range of medical, pharmaceutical and personal beauty care products on account of rising living standards and rapidly expanding economies. As reported by TechSci Research, the Saudi Arabia Women Cosmetics market is projected to witness healthy growth of over 11% during 2017-22. Moreover, increasing adoption of western culture & lifestyle and increasing number of beauty salons are aiding India cosmetics market to grow at a CAGR of more than 6% through 2022. As a result, growing consumption of skin care, facial care and oral care products across the globe is tremendously driving the global humectants market through 2026.

 India FMCG Market Share, By Segment, By Value, 2016

2.          Food & Beverage: Increasing penetration of lifestyle-related disorders such as diabetes and obesity are generating awareness and health-consciousness among global sugar consumers, which in turn is propelling the growth of low- or zero-calorie foods that are manufactured using humectants such as sorbitol, mannitol, maltitol, and xylitol. In addition to the growing consumption of fruit & vegetable juices, the bakery & confectionary products such as biscuits, cookies along with functional & nutritional foods, health supplements, etc. are further influencing the demand for humectants worldwide.

United States Non-Alcoholic Beverages Market Share, By Type, By Value, 2012-2022F



India Biscuits Market Size, By Value (USD Million), By Volume (Million KG), 2012-2022F

3.          Paints & Coatings: The growth in the downstream construction and automotive industries is fueling the global paints & coatings industry. For instance, increasing number of construction and restoration projects across European countries such as France, Italy and Turkey are promulgating the paints industry. Subsequently, the Zero-VOC humectants such as polyglycerols, isosorbide, and derivatives of isosorbide are witnessing replacement of traditional glycols such as propylene glycol in latex paints and other coatings, thereby steering the global humectants market.

Turkey Paints Market Size, By Volume, 2012-2017E (‘000 Metric Tons)

Conclusion: Global Humectants market is estimated to cross overall consumption of 14.74 million metric tons by the end of 2026. The global humectants market is expected to grow at a CAGR of 7% in value terms during the forecast period. The growth in the global humectants market can be attributed to the growing applications in paints & coatings, medicines, pesticides, cosmetics, etc. The progressive demand for humectants is visible in the bakery & confectionery food items and functional & nutritional health supplements due to rising human health concerns and awareness regarding nutritious diet. Moreover, the increasing ageing population would further augment the demand for humectants globally over the span of next nine years.

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