Global Humectants market is estimated to cross overall consumption of 11.74 million metric tons by the end of 2023, amounting to USD23.27 billion. The global humectants market is expected to grow at a CAGR of 7% in value terms during the forecast period. The growth in the global humectants market can be attributed to the growing applications in paints & coatings, medicines, pesticides, cosmetics, etc. The progressive demand for humectants is visible in the bakery & confectionery food items and functional & nutritional health supplements due to rising human health concerns and awareness regarding nutritious diet. Moreover, the increasing ageing population would further augment the demand for humectants globally over the span of next nine years.

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2018–2023

Objective of the Study:

  • To outline, classify and estimate the Global Humectants market on the basis of type, application, source and regional distribution.
  • To study and forecast the Global market size of the Humectants, in terms of value and volume.
  • To project the size of Humectants market, in terms of value and volume, with respect to key types such as Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others.
  • To understand the regional market structure of Humectants market, the global Humectants market is segmented in five regions, namely – Asia-Pacific, North America, Europe, Middle East & Africa and South America and forecast the market size, in terms of value and volume.
  • To identify the detailed information about the prime factors affecting the global Humectants market.
  • To evaluate competitor pricing, average market selling prices and margins in the global Humectants market.
  • To examine competitive developments such as expansions, innovative product launches, government policy and investments, new entrants in the global Humectants market.
  • To strategically profile the leading players in the market which are involved in the manufacturing and supply of Humectants worldwide.


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Global Humectants market is controlled by these major players, namely– Cargill (US), The Dow Chemical Company (US), Archer Daniels Midland Company (US), E. I. du Pont de Nemours and Company (US), Roquette Frères (France), Ingredion Incorporated (US), Brenntag AG (Germany), Barentz (Netherlands), Ashland Global Holdings Inc. (US), Batory Foods (US), Corbion (Netherlands), Aic, Inc. (US), B Food Science Co., Ltd. (Japan), Tereos (France) and Ransdal Corporation (US) among others.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of leading Humectants manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the company personnel were also enquired about their key products, manufacturing plant location, prices of products and competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the types, applications, sources, distribution network and regional presence of all major Humectants manufacturers across the globe.

TechSci Research calculated the market size for Global Humectants using a bottom-up approach, where manufacturers’ value sales data for standard types (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others) were recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analysing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources, secondary sources directories, databases, company annual reports, white papers, investor presentations and financial reports were also used by the TechSci Research.


Key Target Audience:

  • Humectants Manufacturers and Suppliers
  • Types of Humectants such as Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others
  • Research organizations and consulting companies
  • Trade Associations, organizations, forums and alliances related to Humectants
  • Government bodies such as regulating authorities and policy makers
  • Industry associations
  • Market research and consulting firm

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as Humectants manufacturers, distributors and dealers, customers and policy makers. which market segments should be targeted over the coming years (next two to five years) in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, the Humectants has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Type:
    • Sugar alcohol
    • Glycerol
    • Alpha hydroxy acids & polysaccharides
    • Glycols
    • Others (sodium metaphosphate, sodium lactate, polydextrose, triacetin, sodium PCA, and panthenol)
  • Market, by Application:
    • Food & beverage
      • Bakery & confectionery products
      • Beverages
      • Functional & nutritional food
      • Others (meat & meat products and pet foods)
    • Oral & personal care
    • Pharmaceuticals
    • Animal feed
    • Others (tobacco, plastics, and tanneries)
  • Market, by Source:
    • Synthetic
    • Natural
      • Plant-based
      • Animal-based
  • Market, by Geography:
    • Asia-Pacific
      • China
      • India
      • Japan
      • South Korea
      • Indonesia
      • Rest of APAC
    • North America
      • U. S.
      • Canada
      • Mexico
      • Rest of North America
    • Europe
      • Germany
      • U.K.
      • France
      • Italy
      • Spain
      • Rest of Europe
    • Middle East & Africa
      • Saudi Arabia
      • UAE
      • Iran
      • South Africa
    • South America
      • Brazil
      • Colombia
      • Argentina
      • Rest of South America

Competitive Landscape

Competition Benchmarking: Benchmarking of leading 10 players on the basis of product portfolio, production plants, market pricing, sales footprint, target customer types, etc.

Company Profiles: Detailed analysis of the major companies present in the Humectants market.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major countries.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Customer Profiling

  • List of current suppliers of Humectants.

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1.       Product Overview

2.       Research Methodology

3.       Executive Summary

4.       Voice of Customer

5.       Global Humectants Market Outlook

5.1.    Demand & Supply Analysis

5.2.    Market Size & Forecast

5.2.1.By Value

5.2.2.By Volume

5.3.    Market Share & Forecast

5.3.1.By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

5.3.2.By Application (Food & Beverages, Oral & Personal Care, Pharmaceuticals, Animal Feed and Others)

5.3.3.By Source (Synthetic and Natural)

5.3.4.By Region (APAC, North America, Europe, MEA and South America)

5.3.5.By Company

6.       Global Humectants Market Segmental Analysis

6.1.    Global Sugar Alcohol Market Outlook

6.1.1.Market Size & Forecast

6.1.1.1. By Value

6.1.1.2. By Volume

6.1.2.Market Share & Forecast

6.1.2.1.    By Application

6.1.2.2.      By Region (APAC, North America, Europe, MEA and South America)

6.1.2.3.      By Company (At least top 3 companies market shares)

6.2.    Global Glycerol Market Outlook

6.2.1.Market Size & Forecast

6.2.1.1. By Value

6.2.1.2. By Volume

6.2.2.Market Share & Forecast

6.2.2.1.    By Application

6.2.2.2.      By Region (APAC, North America, Europe, MEA and South America)

6.2.2.3.      By Company (At least top 3 companies market shares)

6.3.    Global Alpha Hydroxy Acid & Polysaccharides Market Outlook

6.3.1.Market Size & Forecast

6.3.1.1. By Value

6.3.1.2. By Volume

6.3.2.Market Share & Forecast

6.3.2.1.    By Application

6.3.2.2.      By Region (APAC, North America, Europe, MEA and South America)

6.3.2.3.      By Company (At least top 3 companies market shares)

6.4.    Global Glycols Market Outlook

6.4.1.Market Size & Forecast

6.4.1.1. By Value

6.4.1.2. By Volume

6.4.2.Market Share & Forecast

6.4.2.1.    By Application

6.4.2.2.      By Region (APAC, North America, Europe, MEA and South America)

6.4.2.3.      By Company (At least top 3 companies market shares)

7.       Global Humectants Market Regional Analysis

7.1.1. Asia Pacific Humectants Market Outlook

7.1.1.1.   Market Size & Forecast

7.1.1.1.1.     By Value

7.1.1.1.2.     By Volume

7.1.1.2.   Market Share & Forecast

7.1.1.2.1.     By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.1.2.2.     By Application (Food & Beverages, Oral & Personal Care, Pharmaceuticals, Animal Feed and Others)

7.1.1.2.3.     By Source (Synthetic and Natural)

7.1.1.2.4.     By Country

7.1.1.2.4.1.   China Humectants Market Outlook

7.1.1.2.4.1.1.   Market Size & Forecast

7.1.1.2.4.1.1.1.    By Value

7.1.1.2.4.1.1.2.    By Volume

7.1.1.2.4.1.2.         Market Share & Forecast

7.1.1.2.4.1.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.1.2.4.2.   India Humectants Market Outlook

7.1.1.2.4.2.1.         Market Size & Forecast

7.1.1.2.4.2.1.1.    By Value

7.1.1.2.4.2.1.2.    By Volume

7.1.1.2.4.2.2.         Market Share & Forecast

7.1.1.2.4.2.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.1.2.4.3.   Japan Humectants Market Outlook

7.1.1.2.4.3.1.         Market Size & Forecast

7.1.1.2.4.3.1.1.    By Value

7.1.1.2.4.3.1.2.    By Volume

7.1.1.2.4.3.2.         Market Share & Forecast

7.1.1.2.4.3.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.1.2.4.4.   South Korea Humectants Market Outlook

7.1.1.2.4.4.1.         Market Size & Forecast

7.1.1.2.4.4.1.1.    By Value

7.1.1.2.4.4.1.2.    By Volume

7.1.1.2.4.4.2.         Market Share & Forecast

7.1.1.2.4.4.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.1.2.4.5.   Indonesia Humectants Market Outlook

7.1.1.2.4.5.1.         Market Size & Forecast

7.1.1.2.4.5.1.1.    By Value

7.1.1.2.4.5.1.2.    By Volume

7.1.1.2.4.5.2.         Market Share & Forecast

7.1.1.2.4.5.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.2. North America Humectants Market Outlook

7.1.2.1.   Market Size & Forecast

7.1.2.1.1.     By Value

7.1.2.1.2.     By Volume

7.1.2.2.   Market Share & Forecast

7.1.2.2.1.     By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.2.2.2.     By Application (Food & Beverages, Oral & Personal Care, Pharmaceuticals, Animal Feed and Others)

7.1.2.2.3.     By Source (Synthetic and Natural)

7.1.2.2.4.     By Country

7.1.2.2.4.1.   United States Humectants Market Outlook

7.1.2.2.4.1.1.         Market Size & Forecast

7.1.2.2.4.1.1.1.    By Value

7.1.2.2.4.1.1.2.    By Volume

7.1.2.2.4.1.2.         Market Share & Forecast

7.1.2.2.4.1.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.2.2.4.2.   Canada Humectants Market Outlook

7.1.2.2.4.2.1.         Market Size & Forecast

7.1.2.2.4.2.1.1.    By Value

7.1.2.2.4.2.1.2.    By Volume

7.1.2.2.4.2.2.         Market Share & Forecast

7.1.2.2.4.2.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.2.2.4.3.   Mexico Humectants Market Outlook

7.1.2.2.4.3.1.         Market Size & Forecast

7.1.2.2.4.3.1.1.    By Value

7.1.2.2.4.3.1.2.    By Volume

7.1.2.2.4.3.2.         Market Share & Forecast

7.1.2.2.4.3.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.3. Europe Humectants Market Outlook

7.1.3.1.   Market Size & Forecast

7.1.3.1.1.     By Value

7.1.3.1.2.     By Volume

7.1.3.2.   Market Share & Forecast

7.1.3.2.1.     By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.3.2.2.     By Application (Food & Beverages, Oral & Personal Care, Pharmaceuticals, Animal Feed and Others)

7.1.3.2.3.     By Source (Synthetic and Natural)

7.1.3.2.4.     By Country

7.1.3.2.4.1.   Germany Humectants Market Outlook

7.1.3.2.4.1.1.         Market Size & Forecast

7.1.3.2.4.1.1.1.    By Value

7.1.3.2.4.1.1.2.    By Volume

7.1.3.2.4.1.2.         Market Share & Forecast

7.1.3.2.4.1.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.3.2.4.2.   France Humectants Market Outlook

7.1.3.2.4.2.1.         Market Size & Forecast

7.1.3.2.4.2.1.1.    By Value

7.1.3.2.4.2.1.2.    By Volume

7.1.3.2.4.2.2.         Market Share & Forecast

7.1.3.2.4.2.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.3.2.4.3.   Italy Humectants Market Outlook

7.1.3.2.4.3.1.         Market Size & Forecast

7.1.3.2.4.3.1.1.    By Value

7.1.3.2.4.3.1.2.    By Volume

7.1.3.2.4.3.2.         Market Share & Forecast

7.1.3.2.4.3.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.3.2.4.4.   Spain Humectants Market Outlook

7.1.3.2.4.4.1.         Market Size & Forecast

7.1.3.2.4.4.1.1.    By Value

7.1.3.2.4.4.1.2.    By Volume

7.1.3.2.4.4.2.         Market Share & Forecast

7.1.3.2.4.4.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.3.2.4.5.   UK Humectants Market Outlook

7.1.3.2.4.5.1.         Market Size & Forecast

7.1.3.2.4.5.1.1.    By Value

7.1.3.2.4.5.1.2.    By Volume

7.1.3.2.4.5.2.         Market Share & Forecast

7.1.3.2.4.5.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.4. Middle East & Africa Humectants Market Outlook

7.1.4.1.   Market Size & Forecast

7.1.4.1.1.     By Value

7.1.4.1.2.     By Volume

7.1.4.2.   Market Share & Forecast

7.1.4.2.1.     By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.4.2.2.     By Application (Food & Beverages, Oral & Personal Care, Pharmaceuticals, Animal Feed and Others)

7.1.4.2.3.     By Source (Synthetic and Natural)

7.1.4.2.4.     By Country

7.1.4.2.4.1.   Saudi Arabia Humectants Market Outlook

7.1.4.2.4.1.1.         Market Size & Forecast

7.1.4.2.4.1.1.1.    By Value

7.1.4.2.4.1.1.2.    By Volume

7.1.4.2.4.1.2.         Market Share & Forecast

7.1.4.2.4.1.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.4.2.4.2.   UAE Humectants Market Outlook

7.1.4.2.4.2.1.         Market Size & Forecast

7.1.4.2.4.2.1.1.    By Value

7.1.4.2.4.2.1.2.    By Volume

7.1.4.2.4.2.2.         Market Share & Forecast

7.1.4.2.4.2.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.4.2.4.3.   Iran Humectants Market Outlook

7.1.4.2.4.3.1.         Market Size & Forecast

7.1.4.2.4.3.1.1.    By Value

7.1.4.2.4.3.1.2.    By Volume

7.1.4.2.4.3.2.         Market Share & Forecast

7.1.4.2.4.3.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.4.2.4.4.   South Africa Humectants Market Outlook

7.1.4.2.4.4.1.         Market Size & Forecast

7.1.4.2.4.4.1.1.    By Value

7.1.4.2.4.4.1.2.    By Volume

7.1.4.2.4.4.2.         Market Share & Forecast

7.1.4.2.4.4.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.5. South America Humectants Market Outlook

7.1.5.1.   Market Size & Forecast

7.1.5.1.1.     By Value

7.1.5.1.2.     By Volume

7.1.5.2.   Market Share & Forecast

7.1.5.2.1.     By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.5.2.2.     By Application (Food & Beverages, Oral & Personal Care, Pharmaceuticals, Animal Feed and Others)

7.1.5.2.3.     By Source (Synthetic and Natural)

7.1.5.2.4.     By Country

7.1.5.2.4.1.   Brazil Humectants Market Outlook

7.1.5.2.4.1.1.         Market Size & Forecast

7.1.5.2.4.1.1.1.    By Value

7.1.5.2.4.1.1.2.    By Volume

7.1.5.2.4.1.2.         Market Share & Forecast

7.1.5.2.4.1.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.5.2.4.2.   Argentina Humectants Market Outlook

7.1.5.2.4.2.1.         Market Size & Forecast

7.1.5.2.4.2.1.1.    By Value

7.1.5.2.4.2.1.2.    By Volume

7.1.5.2.4.2.2.         Market Share & Forecast

7.1.5.2.4.2.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

7.1.5.2.4.3.   Colombia Humectants Market Outlook

7.1.5.2.4.3.1.         Market Size & Forecast

7.1.5.2.4.3.1.1.    By Value

7.1.5.2.4.3.1.2.    By Volume

7.1.5.2.4.3.2.         Market Share & Forecast

7.1.5.2.4.3.2.1.    By Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid & Polysaccharides, Glycols and Others)

8.       Market Dynamics

8.1.    Drivers

8.2.    Challenges

9.       Market Trends & Developments

10.   Value Chain Analysis

11.   Regional Price Analysis

12.   Competitive Landscape

12.1.  Competition Benchmarking

12.2.  Company Profiles

12.2.1.        Cargill

12.2.2.        The Dow Chemical Company

12.2.3.        Archer Daniels Midland Company

12.2.4.        E. I. du Pont de Nemours and Company

12.2.5.        Roquette Frères

12.2.6.        Ingredion Incorporated

12.2.7.        Brenntag AG

12.2.8.        Barentz

12.2.9.        Ashland Global Holdings Inc.

12.2.10.    Batory Foods

12.2.11.    Corbion

12.2.12.    Aic, Inc.

12.2.13.    B Food Science Co., Ltd.

12.2.14.    Tereos

12.2.15.    Ransdal Corporation

12.2.16.    Sweeteners Plus Inc.

12.2.17.    Vmp Chemiekontor GmbH

12.2.18.    Lianyungang Dongtai Food Ingredients Co., Ltd.

12.2.19.    Galactic S.A.

12.2.20.    Penta Manufacturer

13.   Strategic Recommendations

In case you don’t find what you are looking for, please get in touch with our custom research team at [email protected]