Zero Turn Mowers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Product Type (Less than 50 inches, 50-60 inches, and More than 60 inches), By Horsepower (Less than 25 HP and More than 25 HP), By Application (Commercial and Residential), By Region & Competition, 2021-2031F

Forecast Period	2027-2031
Market Size (2025)	USD 5.43 Billion
CAGR (2026-2031)	15.29%
Fastest Growing Segment	50-60 inches
Largest Market	North America
Market Size (2031)	USD 12.75 Billion

Market Overview

The Global Zero Turn Mowers Market will grow from USD 5.43 Billion in 2025 to USD 12.75 Billion by 2031 at a 15.29% CAGR. Zero-turn mowers are specialized lawn maintenance vehicles characterized by a zero-degree turning radius, typically achieved through independent wheel drive systems that allow for precise maneuverability and significantly reduced mowing time. The primary driver supporting market growth is the critical need for operational efficiency within the commercial landscaping sector, where ongoing labor shortages necessitate equipment that maximizes productivity per man-hour. Additionally, the expansion of suburban residential properties with extensive green spaces continues to fuel demand for high-performance riding units. According to the Outdoor Power Equipment Institute, in 2024, manufacturers shipped 5.3 million consumer power lawn mowers in the United States, including approximately 1.2 million rider models, reflecting the substantial reliance on ride-on solutions for large-area maintenance.

However, a significant challenge impeding broader market expansion is the substantial initial capital investment required for professional-grade units. This high cost of acquisition renders the market sensitive to economic downturns, which can cause commercial contractors and residential consumers to defer fleet upgrades or replacements. Furthermore, as the industry attempts to transition toward sustainable power sources, the hesitation regarding battery autonomy and the lack of robust charging infrastructure for heavy-duty commercial applications continues to slow the adoption of electric variants in the professional segment.

Key Market Drivers

The expansion of the commercial landscaping and ground maintenance sector serves as a primary catalyst for market growth, driven by the increasing scale of professional fleet operations. As commercial contractors consolidate and expand their service portfolios to include large-scale turf management, the demand for high-capacity zero-turn mowers has surged. This growth in the professional services tier is evidenced by the financial performance of industry leaders, which directly correlates to increased fleet procurement budgets. According to Landscape Management, June 2024, in the '2024 LM150' list, the top 150 revenue-generating firms in the industry reported a record-breaking combined revenue of $18.5 billion in 2023, highlighting the immense capital available for fleet acquisition. To meet this professional demand, manufacturers are maintaining substantial production volumes of heavy-duty units. For instance, according to The Toro Company, February 2024, in their '2023 Annual Report', the organization achieved full-year fiscal net sales of $4.55 billion, a figure largely supported by robust activity in their professional segment.

Simultaneously, the persistent demand for operational efficiency to counter labor shortages is reshaping equipment preferences toward zero-turn models that offer higher speed and maneuverability. Landscaping businesses are increasingly prioritizing machinery that maximizes revenue per man-hour, as workforce availability remains the industry's most significant bottleneck. This pressure to automate and optimize is substantiated by recent industry surveys. According to the National Association of Landscape Professionals, October 2024, in the '2025 Financial Benchmark Report', finding qualified employees remained the number one business concern for 55% of responding companies. Consequently, contractors are shifting capital toward zero-turn mowers that reduce mowing time, thereby allowing leaner crews to maintain larger acreage without compromising service quality or profitability.

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Key Market Challenges

The substantial initial capital investment required for professional-grade zero-turn mowers creates a significant barrier to market expansion, rendering the sector highly vulnerable to economic fluctuations. When commercial landscaping contractors experience financial constriction, the premium acquisition cost of these specialized machines forces businesses to prioritize capital preservation over fleet modernization. This economic sensitivity directly hampers new equipment sales, as operators are compelled to extend the service life of existing units rather than committing to expensive replacements during periods of financial uncertainty.

The impact of these financial pressures is evident in recent industry performance metrics. According to the National Association of Landscape Professionals, in 2024, 42% of landscape companies reported revenue declines. This contraction in contractor income severely limits the available budget for high-value assets like zero-turn mowers, effectively stalling growth in the commercial segment. As profitability tightens, the inability of service providers to absorb the high costs of new machinery results in a tangible slowdown in market momentum, directly impeding the broader adoption of these efficient mowing solutions.

Key Market Trends

The Accelerating Adoption of Electric and Battery-Powered Zero Turn Mowers is fundamentally reshaping the market, driven by stringent environmental regulations and aggressive government incentives rather than solely by organic replacement cycles. While initial adoption was hindered by charging infrastructure concerns, the availability of substantial subsidies has catalyzed a surge in demand from professional contractors seeking to future-proof their fleets against emissions bans. This widespread shift towards zero-emission equipment is evidenced by the rapid consumption of available financial aid. According to the Clean Off-Road Equipment Voucher Incentive Project, July 2025, in the 'Professional Landscape Service Equipment Voucher Funding Now Closed' update, the program reported that all remaining funds from the allocation for professional landscape equipment were fully exhausted by mid-year, underscoring the intense market appetite for electric mowing solutions.

Simultaneously, the Integration of Autonomous and Robotic Mowing Technologies is advancing beyond residential novelty into a critical commercial necessity, fueled by the development of boundary-wire-free navigation systems. Manufacturers are integrating RTK-GPS and vision-based AI to allow these units to operate in complex commercial environments without extensive physical setup, directly addressing the industry's chronic labor shortages by replacing the operator entirely. This technological maturation has resulted in a significant expansion of the robotic segment's financial footprint. According to Husqvarna Group, October 2025, in the 'Interim Report Q3 2025', the company’s Robotics and Battery division grew to account for 22% of the Group's total trailing 12-month net sales, highlighting the increasing commercial viability and revenue contribution of these autonomous systems.

Segmental Insights

According to market analysis from Fortune Business Insights, the 50-60 inches cutting width segment is recognized as the fastest-growing category within the Global Zero Turn Mowers Market. This rapid expansion is primarily driven by the segment’s ability to offer an optimal balance between coverage efficiency and maneuverability, making it highly versatile for both commercial landscaping and large-scale residential maintenance. Operators increasingly prefer this deck size as it significantly reduces mowing duration by covering wider areas in fewer passes, yet remains agile enough to navigate around obstacles and complex landscape features effectively.

Regional Insights

North America currently maintains a dominant position in the global zero turn mowers market due to substantial demand from the commercial landscaping sector and residential property owners. The region is characterized by large lawn areas and recreational green spaces that necessitate frequent maintenance, driving the need for efficient equipment. Additionally, rising labor costs and a shortage of manual workers have accelerated the adoption of these mowers to improve productivity. The strong presence of established manufacturers and adherence to safety standards promoted by the Outdoor Power Equipment Institute further support this regional market expansion.

Recent Developments

• In October 2024, John Deere debuted its latest lineup of commercial zero-turn mowers, the Z900 Series, at the Equip Exposition. The new models, including the Z955M/R and Z985R, are equipped with electronic fuel injection (EFI) engines ranging from 30.5 to 40 horsepower. This engine technology is designed to optimize fuel injection and ignition for smoother operation and consistent performance in tough mowing conditions. The company also introduced expanded deck options for its stand-on mower line, including a new 72-inch deck, aiming to enhance productivity and fuel efficiency for professional landscapers managing extensive grounds.
• In September 2024, Ariens announced the complete redesign of its Ikon zero-turn mower series, scheduled for availability in the 2025 mowing season. The updated machines feature a fully revised frame and a new four-point suspension system to ensure a consistent cutting pattern. The company incorporated a commercial-grade constant belt tension system to prevent blade stalling under high loads and reduce wear. Additionally, the new models include the Envy cutting deck with forged aluminum blade carriers for improved heat dissipation. This launch targets the semi-professional market, offering enhanced durability and comfort features usually found in commercial-grade equipment.
• In July 2024, Kubota expanded its zero-turn mower range for the pro-consumer market with the launch of the Z4-541 model. This new petrol-powered machine features a 54-inch cutting deck and a larger chassis compared to the existing Z1 and Z2 models, offering greater productivity for large-scale residential or light commercial applications. The release also included a rear-discharge version, the Z4-541RD, introduced to meet specific customer requirements for managing clippings. These additions were part of the company's strategy to provide a comprehensive line-up of mowing solutions with varying working widths and discharge options to suit diverse landscaping needs.
• In January 2024, Bobcat Company displayed its advancements in autonomous grounds maintenance at CES by showcasing the ZT6200 autonomous zero-turn mower. This machine, designed to operate with specialized software, allows operators to plot a perimeter and mark obstacle zones for the mower to avoid during operation. The unit aims to improve efficiency by completing repetitive mowing tasks without an onboard operator, leveraging intelligent object detection and specialized mapping capabilities to execute the most efficient route. The company highlighted that this technology addresses labor challenges in the landscaping industry by enabling personnel to focus on more complex tasks while the mower operates independently.

Key Market Players

• Kubota Corporation
• John Deere
• The Toro Company
• Husqvarna AB
• Robert Bosch GmbH
• Textron Inc.
• ALTOZ
• Briggs & Stratton, LLC

By Product Type	By Horsepower	By Application	By Region
Less than 50 inches 50-60 inches and More than 60 inches	Less than 25 HP and More than 25 HP	Commercial and Residential	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Zero Turn Mowers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Zero Turn Mowers Market, By Product Type:

• Less than 50 inches
• 50-60 inches
• and More than 60 inches

• Zero Turn Mowers Market, By Horsepower:

• Less than 25 HP and More than 25 HP

• Zero Turn Mowers Market, By Application:

• Commercial and Residential

• Zero Turn Mowers Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE