Workflow Automation Market Size and Outlook 2031

Report Description

Forecast Period	2027-2031
Market Size (2025)	USD 24.85 Billion
CAGR (2026-2031)	10.02%
Fastest Growing Segment	Cloud
Largest Market	North America
Market Size (2031)	USD 44.07 Billion

Market Overview

The Global Workflow Automation Market will grow from USD 24.85 Billion in 2025 to USD 44.07 Billion by 2031 at a 10.02% CAGR. Workflow automation is defined as the technology-enabled orchestration of complex business processes, ensuring that documents and tasks flow seamlessly between employees and systems based on established rules. The global market is primarily supported by the critical need for operational efficiency, significant cost reductions through the elimination of manual errors, and the accelerating mandate for enterprise-wide digital transformation. These fundamental drivers act as the catalyst for adoption, distinct from passing technological trends, and compel organizations to modernize their operational frameworks to remain competitive in a digital economy.

However, widespread market expansion faces a substantial challenge in the form of integration complexity with existing legacy systems. Organizations often encounter difficulties when attempting to synchronize modern automation tools with outdated infrastructure, which stifles scalability and delays return on investment. According to the Association for Intelligent Information Management, in 2024, only 33% of respondents reported having integrated systems or workflow and process automation in their team or department. This statistic underscores the significant implementation barriers that currently impede the broader realization of fully automated workflow environments.

Key Market Drivers

The Integration of Generative AI and Machine Learning for Intelligent Process Automation is fundamentally reshaping the market by transitioning workflows from static, rule-based executions to dynamic, cognitive operations. This convergence allows enterprises to automate complex decision-making, content generation, and unstructured data processing, effectively handling tasks that previously required human intervention. The impact of this technological shift is evident in the rapid scaling of intelligent workflows across business functions. According to Workato, February 2024, in the '2024 Work Automation and AI Index Report', automated processes incorporating generative AI capabilities experienced a staggering 400% growth in 2023. This surge indicates that organizations are aggressively embedding cognitive capabilities to drive unprecedented levels of operational agility.

Simultaneously, the Proliferation of Low-Code and No-Code Development Platforms is democratizing automation, empowering business users to architect solutions without extensive technical dependency. By alleviating the bottleneck on central IT departments, these platforms accelerate the deployment of custom applications and foster a culture of citizen development. This trend is exemplified by the massive user base expansion of leading platforms; according to Microsoft, October 2024, in the 'Power Platform Community Conference' announcements, their low-code ecosystem reached 48 million monthly active users, reflecting a 40% year-over-year increase. This broad accessibility is fueling wider market expansion, as verified by broader organizational growth. According to UiPath, in 2024, 61% of companies reported expanding their software automation teams over the previous twelve months, highlighting the sustained investment in scaling automated frameworks.

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Key Market Challenges

Integration complexity with existing legacy systems presents a substantial barrier to the expansion of the global workflow automation market. As enterprises attempt to modernize, they often encounter significant technical friction when trying to synchronize advanced automation platforms with outdated infrastructure that lacks modern connectivity standards. This incompatibility forces organizations to divert capital toward expensive custom middleware or indefinite maintenance of parallel manual processes, rather than realizing the immediate efficiency gains that automation promises. Consequently, the high costs and operational risks associated with bridging this gap deter wider adoption, causing potential buyers to delay or scale back their digital transformation initiatives.

This widespread inability to seamlessly connect systems creates data silos that directly undermine market growth. According to the National Association of Manufacturers, in 2024, 70% of manufacturers reported that they still collect data manually. This reliance on manual intervention, necessitated by disjointed legacy architectures, negates the core value proposition of workflow automation—speed and accuracy. When critical business information remains trapped in non-integrated environments, the market struggles to demonstrate the rapid return on investment required to convince hesitant enterprises to commit to large-scale automation deployments.

Key Market Trends

The Strategic Adoption of Hyperautomation Ecosystems is gaining momentum as enterprises move beyond isolated task automation toward end-to-end process orchestration. Organizations are increasingly deploying unified platforms that converge Robotic Process Automation (RPA), Business Process Management (BPM), and Integration Platform as a Service (iPaaS) to bridge the gap between disjointed technologies and manage complex workflows. This shift is driven by the necessity to orchestrate automated tasks across diverse endpoints, ensuring governance and scalability while maximizing the value of existing digital investments. The commitment to this comprehensive approach is reflected in spending priorities; according to Camunda, January 2024, in the '2024 State of Process Orchestration Report', 90% of IT decision-makers affirmed their organization plans to increase investment in automation over the next 24 months to support these strategic initiatives.

Simultaneously, the Expansion of Intelligent Document Processing (IDP) Capabilities is addressing the critical bottleneck of unstructured data management within automated workflows. Modern IDP solutions are leveraging specialized artificial intelligence to extract, validate, and integrate data from complex documents such as invoices and contracts, thereby enabling straight-through processing for tasks that previously demanded manual review. This evolution allows businesses to transform static information into actionable insights, significantly accelerating cycle times and improving data accuracy across operational functions. This targeted application of AI is seeing widespread implementation; according to ABBYY, August 2024, in the 'State of Intelligent Automation Report', 54% of global IT decision-makers indicated they are already utilizing purpose-built AI tools, specifically Intelligent Document Processing, to streamline their data-centric operations.

Segmental Insights

The Cloud segment is positioned to experience the most rapid expansion within the Global Workflow Automation Market, driven by the widespread adoption of cost-effective and scalable deployment models. Enterprises are increasingly favoring cloud-based solutions to eliminate substantial upfront hardware investments and enable flexible remote access for distributed workforces. This trend is further reinforced by the ability of cloud platforms to offer seamless updates and rapid integration with third-party applications. Consequently, organizations are prioritizing cloud strategies to enhance operational agility and ensure business continuity without the complexities of managing on-premise infrastructure.

Regional Insights

North America holds the leading position in the Global Workflow Automation Market, driven by a highly developed technological infrastructure and the presence of major industry vendors such as IBM and Oracle. The region benefits from the extensive adoption of artificial intelligence and cloud computing, which allows enterprises to optimize complex business processes. Furthermore, substantial investments in digital transformation across the banking, healthcare, and manufacturing sectors actively sustain this dominance. The continuous focus on operational efficiency and strict regulatory compliance requirements further solidifies North America as the primary contributor to the global market.

Recent Developments

In October 2024, UiPath announced the upcoming release of Agent Builder, a new tool designed to integrate generative AI models with robotic process automation. Unveiled at the company's annual user conference, this solution allows developers to design, build, and publish AI-powered agents capable of collaborating with traditional automation robots. The initiative focuses on "agentic automation," enabling AI agents to handle complex, multistep processes and make intelligent decisions on behalf of users. This development represents a significant evolution in enterprise automation, moving beyond simple task execution to more dynamic, autonomous workflows that function within strict governance controls.
In August 2024, Workato established a strategic partnership with Creatio, a global vendor known for its no-code platform for workflow automation and customer relationship management. This collaboration integrates Workato's orchestration platform with Creatio's solutions, enabling organizations to streamline revenue operations and enhance business efficiency. The partnership allows joint customers to connect essential applications, such as enterprise resource planning and human capital management systems, with greater flexibility. By combining these technologies, the companies aim to provide a comprehensive low-code stack that facilitates end-to-end business process orchestration and operationalizes artificial intelligence across the entire enterprise.
In May 2024, ServiceNow unveiled new automation capabilities during its annual customer event, including the launch of Creator Studio. This new no-code development environment enables employees to build applications with an intuitive experience, effectively expanding the company's low-code leadership. Additionally, the company announced enhancements to its Automation Engine, which now provides a comprehensive view of all automation environments and simplifies robotic process automation deployments. These innovations aim to accelerate digital transformation across enterprises by empowering users to create, scale, and measure workflows more efficiently while significantly reducing the complexity often associated with managing fragmented automation solutions.
In February 2024, Salesforce made its conversational AI assistant, Einstein Copilot, generally available to customers as part of its Spring '24 release. This new feature is embedded directly across the company's applications, allowing users to automate specific steps or tasks using out-of-the-box actions or custom workflows. The release also included Prompt Builder, a tool that enables users to create and refine prompt templates without needing to write code. These advancements are designed to bring conversational AI to various workflows and departments, helping organizations accelerate work and safeguard sensitive data through a trusted, secure AI layer.

Key Market Players

Xerox Corporation
Oracle Corporation
International Business Machines Corporation
Nintex Global Limited
Software AG
Pegasystems Inc
Bizagi
Appian Corporation
UiPath Inc.
Automation Anywhere Inc.

By Deployment	By Solution	By End User Industry	By Region
On Premise Cloud	Software Service	Banking Telecom Retail Manufacturing & Logistics Energy & Utilities Others	North America Europe Asia Pacific South America Middle East & Africa

Report Scope:

In this report, the Global Workflow Automation Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Workflow Automation Market, By Deployment:

On Premise
Cloud

Workflow Automation Market, By Solution:

Software
Service

Workflow Automation Market, By End User Industry:

Banking
Telecom Retail
Manufacturing & Logistics
Energy & Utilities
Others

Workflow Automation Market, By Region:

North America

United States
Canada
Mexico

Europe

France
United Kingdom
Italy
Germany
Spain

Asia Pacific

China
India
Japan
Australia
South Korea

South America

Brazil
Argentina
Colombia

Middle East & Africa

South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Workflow Automation Market.

Available Customizations:

Global Workflow Automation Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Workflow Automation Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Product Overview

1.1. Market Definition

1.2. Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market

3.2. Overview of Key Market Segmentations

3.3. Overview of Key Market Players

3.4. Overview of Key Regions/Countries

3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Workflow Automation Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Deployment (On Premise, Cloud)

5.2.2. By Solution (Software, Service)

5.2.3. By End User Industry (Banking, Telecom Retail, Manufacturing & Logistics, Energy & Utilities, Others)

5.2.4. By Region

5.2.5. By Company (2025)

5.3. Market Map

6. North America Workflow Automation Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Deployment

6.2.2. By Solution

6.2.3. By End User Industry

6.2.4. By Country

6.3. North America: Country Analysis

6.3.1. United States Workflow Automation Market Outlook

6.3.1.1. Market Size & Forecast

6.3.1.1.1. By Value

6.3.1.2. Market Share & Forecast

6.3.1.2.1. By Deployment

6.3.1.2.2. By Solution

6.3.1.2.3. By End User Industry

6.3.2. Canada Workflow Automation Market Outlook

6.3.2.1. Market Size & Forecast

6.3.2.1.1. By Value

6.3.2.2. Market Share & Forecast

6.3.2.2.1. By Deployment

6.3.2.2.2. By Solution

6.3.2.2.3. By End User Industry

6.3.3. Mexico Workflow Automation Market Outlook

6.3.3.1. Market Size & Forecast

6.3.3.1.1. By Value

6.3.3.2. Market Share & Forecast

6.3.3.2.1. By Deployment

6.3.3.2.2. By Solution

6.3.3.2.3. By End User Industry

7. Europe Workflow Automation Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Deployment

7.2.2. By Solution

7.2.3. By End User Industry

7.2.4. By Country

7.3. Europe: Country Analysis

7.3.1. Germany Workflow Automation Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Deployment

7.3.1.2.2. By Solution

7.3.1.2.3. By End User Industry

7.3.2. France Workflow Automation Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Deployment

7.3.2.2.2. By Solution

7.3.2.2.3. By End User Industry

7.3.3. United Kingdom Workflow Automation Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Deployment

7.3.3.2.2. By Solution

7.3.3.2.3. By End User Industry

7.3.4. Italy Workflow Automation Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Deployment

7.3.4.2.2. By Solution

7.3.4.2.3. By End User Industry

7.3.5. Spain Workflow Automation Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Deployment

7.3.5.2.2. By Solution

7.3.5.2.3. By End User Industry

8. Asia Pacific Workflow Automation Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Deployment

8.2.2. By Solution

8.2.3. By End User Industry

8.2.4. By Country

8.3. Asia Pacific: Country Analysis

8.3.1. China Workflow Automation Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Deployment

8.3.1.2.2. By Solution

8.3.1.2.3. By End User Industry

8.3.2. India Workflow Automation Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Deployment

8.3.2.2.2. By Solution

8.3.2.2.3. By End User Industry

8.3.3. Japan Workflow Automation Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Deployment

8.3.3.2.2. By Solution

8.3.3.2.3. By End User Industry

8.3.4. South Korea Workflow Automation Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Deployment

8.3.4.2.2. By Solution

8.3.4.2.3. By End User Industry

8.3.5. Australia Workflow Automation Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Deployment

8.3.5.2.2. By Solution

8.3.5.2.3. By End User Industry

9. Middle East & Africa Workflow Automation Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Deployment

9.2.2. By Solution

9.2.3. By End User Industry

9.2.4. By Country

9.3. Middle East & Africa: Country Analysis

9.3.1. Saudi Arabia Workflow Automation Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Deployment

9.3.1.2.2. By Solution

9.3.1.2.3. By End User Industry

9.3.2. UAE Workflow Automation Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Deployment

9.3.2.2.2. By Solution

9.3.2.2.3. By End User Industry

9.3.3. South Africa Workflow Automation Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Deployment

9.3.3.2.2. By Solution

9.3.3.2.3. By End User Industry

10. South America Workflow Automation Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Deployment

10.2.2. By Solution

10.2.3. By End User Industry

10.2.4. By Country

10.3. South America: Country Analysis

10.3.1. Brazil Workflow Automation Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1. By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Deployment

10.3.1.2.2. By Solution

10.3.1.2.3. By End User Industry

10.3.2. Colombia Workflow Automation Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1. By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Deployment

10.3.2.2.2. By Solution

10.3.2.2.3. By End User Industry

10.3.3. Argentina Workflow Automation Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1. By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Deployment

10.3.3.2.2. By Solution

10.3.3.2.3. By End User Industry

11. Market Dynamics

11.1. Drivers

11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)

12.2. Product Launches (If Any)

12.3. Recent Developments

13. Global Workflow Automation Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry

14.2. Potential of New Entrants

14.3. Power of Suppliers

14.4. Power of Customers

14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Xerox Corporation

15.1.1. Business Overview

15.1.2. Products & Services

15.1.3. Recent Developments

15.1.4. Key Personnel

15.1.5. SWOT Analysis

15.2. Oracle Corporation

15.3. International Business Machines Corporation

15.4. Nintex Global Limited

15.5. Software AG

15.6. Pegasystems Inc

15.7. Bizagi

15.8. Appian Corporation

15.9. UiPath Inc.

15.10. Automation Anywhere Inc.

16. Strategic Recommendations

17. About Us & Disclaimer

Report Description

Table of content

Figures and Tables

Frequently asked questions

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