Report Description

Forecast Period


Market Size (2022)

USD115.64 million

CAGR (2023-2028)


Fastest Growing Segment

Plating Chemicals

Largest Market



Market Overview

Vietnam Surface Treatment Market has valued at USD115.64 million in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 3.56% through 2028. Surface treatment refers to a wide range of processes that are applied to the surface of a material to enhance its durability, improve its appearance, or enhance its adhesion capabilities. In the metalworking industry, these processes play a crucial role in protecting and enhancing the quality of products. As the metalworking industry continues to experience significant growth in Vietnam, the demand for effective surface treatment solutions is also on the rise.

There are several key factors driving this robust growth in the Vietnam surface treatment market. Firstly, the country's manufacturing sector has witnessed a remarkable rise, especially in sectors such as automotive, electronics, and construction, all of which heavily rely on surface treatment solutions to meet their quality standards and performance requirements.

Furthermore, advancements in surface treatment technologies are playing a crucial role in shaping the market's growth trajectory. The development of environmentally friendly and efficient surface treatment methods is expected to further boost the market, as manufacturers increasingly prioritize sustainable practices and seek innovative solutions.

In addition, trade shows and events focused on surface treatment are being organized in major cities across Vietnam. These events provide excellent opportunities for industry professionals to network, share knowledge, and showcase the latest advancements in surface treatment technologies. By attracting potential investors and fostering collaborations, these events contribute to the overall growth of the market.

The Vietnam surface treatment market is poised for continuous expansion, driven by the rising demand from various industries, technological advancements, and the presence of platforms that facilitate knowledge exchange and business opportunities.

Key Market Drivers

Growing Demand of Surface Treatment in Packaging Industry

Surface treatment plays a crucial role in the packaging industry by enhancing the adhesion of printing inks and coatings to the packaging material. This not only ensures high-quality prints and finishes but also improves the durability of the packaging, providing protection against environmental factors such as humidity and UV light.

In the food and beverage sector, surface treatment technologies like corona, plasma, and flame treatment are extensively used to enhance the sealability and printability of packaging materials. These technologies not only ensure product safety but also enhance the visual appeal of the packaging, which is a key factor influencing consumer purchasing decisions.

The growing demand for surface treatments in the packaging industry is a significant driver of Vietnam's surface treatment market. With the country's booming manufacturing sector and increasing exports, the need for high-quality packaging solutions has never been higher. Moreover, the rise of e-commerce in Vietnam has led to an increased demand for durable and attractive packaging. Therefore, surface treatment technologies that can enhance the appearance and longevity of e-commerce packaging are in high demand.

Sustainability is another important factor driving the demand for surface treatments in the packaging industry. As global awareness of environmental issues grows, there is a rising demand for eco-friendly packaging solutions. Surface treatments that facilitate the use of recyclable or biodegradable materials are expected to witness increased demand in the coming years.

In conclusion, the growing demand for surface treatments in the packaging industry is playing a pivotal role in driving the growth of Vietnam's surface treatment market. With the rise of e-commerce, increasing environmental consciousness, and the ongoing growth of manufacturing in the country, this trend is set to continue in the coming years. The importance of surface treatment in ensuring high-quality, durable, and sustainable packaging solutions cannot be overstated.

Growing Demand of Surface Treatment in Construction Industry

Surface treatment is a critical process that involves a range of techniques applied to the surface of a material, serving to enhance its durability, appearance, and adhesion capabilities. Especially in the construction industry, these treatments play a vital role in improving the longevity and aesthetic appeal of buildings and infrastructure.

By applying surface treatments, construction materials are shielded from various environmental factors such as humidity, UV light, and corrosion. The protective properties of these treatments ensure that structures withstand the test of time, maintaining their integrity and structural soundness. Not only do surface treatments offer long-term protection, but they also contribute to the visual appeal of buildings, providing a high-quality finish to surfaces that catches the eye and leaves a lasting impression.

Considering the rapid growth of Vietnam's construction and infrastructure development projects, the demand for surface treatments in the country's market has soared. The construction industry's increasing reliance on surface treatment solutions has become a significant driver of Vietnam's surface treatment market. As the industry continues to witness a surge in construction activities, the need for high-quality and innovative surface treatment solutions has become more pressing than ever.

Looking ahead, the future of Vietnam's surface treatment market appears promising, largely driven by the ongoing growth in the construction industry. As construction requirements evolve and become more sophisticated, the demand for advanced and effective surface treatment solutions will continue to rise. The industry's focus on achieving optimal performance, longevity, and aesthetic appeal will fuel further expansion in the surface treatment sector, making it an exciting and dynamic field to watch.

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Key Market Challenges

Volatility in Price of Raw Materials

Rising and volatile raw material prices can have a profound impact on the surface treatment market. The production of surface treatment chemicals heavily relies on raw materials such as metals, minerals, and chemical compounds, which are subject to fluctuations in prices. These price fluctuations directly affect the cost of production, creating pressure on manufacturers' profit margins.

In conclusion, while the volatility in the price of raw materials poses a significant challenge for Vietnam's surface treatment market, it is not insurmountable. By adopting strategic measures such as supplier diversification, technological investment, and strategic pricing, companies can navigate these challenges and continue to thrive in this growing market. These measures will enable companies to mitigate the impact of price fluctuations and ensure long-term sustainability in the ever-evolving surface treatment industry.

Key Market Trends

Growing Use of Powder Coatings

Powder coating is a highly effective and widely used surface treatment method that involves the application of a free-flowing, dry powder onto a surface. This powder is then heated or cured to create a hard, durable, and protective finish. One of the key advantages of powder coatings over traditional liquid paints is that they do not require a solvent, making them more environmentally-friendly and cost-effective.

In addition to their economic and environmental benefits, powder coatings offer exceptional durability and longevity. They create a more uniform and attractive finish that is highly resistant to chipping, scratching, fading, and general wear and tear. These outstanding features make powder coatings the ideal choice for a wide range of applications, spanning from automotive parts and household appliances to furniture and even large architectural structures.

The growing demand for powder coatings is significantly driving Vietnam's surface treatment market, and several factors contribute to this notable trend. Firstly, the increasing awareness about the environmental impact of manufacturing processes has led to a surge in demand for sustainable solutions like powder coatings. Notably, powder coatings emit either zero or extremely low levels of volatile organic compounds (VOCs), making them highly appealing to eco-conscious manufacturers and consumers alike.

Secondly, Vietnam's industrial sector, particularly the thriving automotive and electronics industries, is playing a crucial role in the rising demand for powder coatings. These industries require finishes that are not only visually appealing but also durable and of exceptional quality. Powder coatings perfectly meet these requirements, making them the preferred choice in these sectors.

Lastly, the growing middle-class population in Vietnam is fueling the demand for high-quality consumer goods, including appliances and furniture. As consumers seek products that not only provide longevity but also an aesthetically pleasing appearance, the need for powder coatings has witnessed a significant uptick. These coatings can deliver the desired durability and an attractive finish that enhances the overall appeal of these consumer goods.

In summary, powder coatings have emerged as a favored surface treatment solution in Vietnam due to their numerous advantages. Their environmental friendliness, cost-effectiveness, exceptional durability, and aesthetic appeal make them the go-to-choice across various industries. As the demand for high-quality and sustainable finishes continues to grow, powder coatings are expected to further flourish in Vietnam's surface treatment market.

Segmental Insights

Chemical Type Insights

Based on the category of chemical type, the plating chemicals segment emerged as the dominant player in the Vietnamese market for surface treatment in 2022. The primary drivers of the need for chemical surface treatment in Vietnam are the automotive, aerospace, and construction industries. These sectors require high-quality, durable finishes for their products, and plating chemicals can meet these needs effectively. For instance, in the automotive industry, advanced ornamental plating techniques are in demand to create eye-catching finishes that enhance the overall aesthetic appeal of vehicles.

Additionally, anti-corrosive coatings are essential to protect automotive components from the harsh effects of weather and environmental factors, ensuring their longevity and performance. Furthermore, treatments that enhance surface durability are crucial in the aerospace industry, where aircraft parts and components must withstand extreme conditions and maintain structural integrity.

Plating chemicals offer numerous advantages that contribute to their dominance in the surface treatment market. They help reduce bath solution losses, lower scrap rates, and improve the quality of the treated surfaces. These benefits make plating chemicals an attractive option for manufacturers seeking to enhance their products' performance and longevity. By reducing bath solution losses, manufacturers can minimize waste and optimize the efficiency of their production processes. Lower scrap rates mean fewer rejected parts, resulting in cost savings and increased productivity. Moreover, the improved quality of treated surfaces translates into products that meet or exceed the required standards, ensuring customer satisfaction and brand reputation.

Moreover, plating chemicals can provide a wide range of aesthetic finishes, from glossy to matte, metallic to non-metallic, making them versatile for various applications. This versatility allows manufacturers in diverse industries to achieve different visual effects and tailor their products to specific market preferences. For example, the construction industry may require metallic finishes for architectural hardware, while the consumer electronics industry may prefer non-metallic finishes for a sleek and modern appearance.

An increase in adaptation to plating is creating the demand for plating chemicals in the surface treatment market. As industries recognize the benefits of chemical surface treatment, they are increasingly adopting plating techniques to enhance the performance and durability of their products. The ability of plating chemicals to provide a high-quality, durable finish has led to their increased usage across different industries. This trend is expected to continue as manufacturers strive to meet the evolving demands of customers and remain competitive in the market.

End User Insights

The transportation segment is projected to experience rapid growth during the forecast period. One of the key reasons why transportation is dominating Vietnam's surface treatment market is the government's proactive initiatives to improve road infrastructure. By investing in the development and maintenance of high-quality roads, there is a significant increase in the demand for surface treated materials such as steel and aluminum. These materials, which are commonly used in road construction, undergo surface treatments to enhance their durability, corrosion resistance, and longevity, thereby making them highly suitable for infrastructure projects of all scales.

In addition to the government's efforts, the logistics and freight transport market in Vietnam also plays a crucial role in driving the growth of the surface treatment industry. As this industry continues to expand, there is a substantial surge in the demand for surface treated materials. This demand stems from the manufacturing of transportation vehicles and equipment, where surface treatments are extensively utilized. For instance, in the automotive sector, surface treatments are employed to protect car parts from wear and tear, while also providing a visually appealing finish that meets consumer expectations.

Moreover, the surface treatment market in Vietnam receives a significant boost from the development of liquid goods trucking services. These specialized services require the use of storage tanks that are often subjected to surface treatment for corrosion resistance. This ensures the safe transportation of liquid goods, bolstering the demand for surface treated materials in this sector. By addressing the specific needs of liquid goods transport, the surface treatment industry contributes to the overall efficiency and safety of the logistics and transportation network in Vietnam.

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Regional Insights

Central emerged as the dominant player in the Vietnam Surface Treatment Market in 2022, holding the largest market share in terms of value. One of the primary reasons for the central region's dominance in Vietnam's surface treatment market is its thriving industrial sector. With a strong emphasis on manufacturing and production, the central region has become a hub for various industries, including electronics, automotive, and aerospace. The electronics industry (EI) in particular plays a crucial role in driving the demand for surface treatments. As electronic components and devices require precise and reliable surface treatments treatments to ensure optimal performance and longevity, the market for surface treatments in the central region has experienced significant growth.

In addition to the flourishing industrial sector, infrastructure development has also played a key role in driving the surface treatment market in the central region. The central region has witnessed remarkable progress in terms of infrastructure, with the construction of new roads, bridges, and buildings. These infrastructure projects not only enhance connectivity and facilitate transportation, but also create a demand for durable materials like steel and aluminum. These materials, often subjected to surface treatments, are essential for ensuring longevity, corrosion resistance, and overall structural integrity.

Recent Developments

  • In December 2022, BASF, a leading chemical company, and Saigon Chemical Corporation (SCC) have joined forces in an exciting collaboration aimed at developing cutting-edge surface treatment technologies tailored specifically for the Vietnamese market. This collaboration marks a significant milestone in addressing the growing demand for innovative, sustainable, and eco-friendly surface treatment solutions in Vietnam. By combining their expertise and resources, BASF and SCC are poised to revolutionize the industry, offering advanced technologies that will not only meet but exceed the expectations of customers in terms of performance, durability, and environmental responsibility. Together, they are committed to driving positive change and contributing to a more sustainable future for Vietnam and beyond.

Key Market Players

  • Henkel AG
  • Chemetall Ltd
  • JCU Corporation
  • Solvay Chemicals International SA
  • Platform Specialty Products Corp.

 By Chemical Type

By End User

By Region

  • Cleaners
  • Plating Chemicals
  • Conversion Coating
  • Others
  • Transportation
  • Construction
  • Packaging
  • Others
  • Northern
  • Central
  • Southern


Report Scope:

In this report, the Vietnam Surface Treatment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Vietnam Surface Treatment Market, By Chemical Type:

o   Cleaners

o   Plating Chemicals

o   Conversion Coating

o   Others

  • Vietnam Surface Treatment Market, By End User:

o   Transportation

o   Construction

o   Packaging

o   Others

  • Vietnam Surface Treatment Market, By Region:

o   Northern

o   Central

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Vietnam Surface Treatment Market.

Available Customizations:

Vietnam Surface Treatment Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Vietnam Surface Treatment Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]               

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.     Markets Covered

1.2.2.     Years Considered for Study

1.2.3.     Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Applications

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, Trends

4.    Vietnam Surface Treatment Market Outlook

4.1.  Market Size & Forecast

4.1.1. By Value

4.2.  Market Share & Forecast

4.2.1. By Chemical Type (Cleaners, Plating Chemicals, Conversion Coating, Others)

4.2.2. By End User (Transportation, Construction, Packaging, Others)

4.2.3. By Region

4.2.4. By Company

4.3.  Market Map

4.3.1. By Chemical Type

4.3.2. By End User

4.3.3. By Region

5.    Northern Surface Treatment Market Outlook

5.1.  Market Size & Forecast          

5.1.1. By Value

5.2.  Market Share & Forecast

5.2.1. By Chemical Type

5.2.2. By End User

6.    Central Surface Treatment Market Outlook

6.1.  Market Size & Forecast          

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1. By Chemical Type

6.2.2. By End User

7.    Southern Surface Treatment Market Outlook

7.1.  Market Size & Forecast          

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1. By Chemical Type

7.2.2. By End User

8.    Market Dynamics

8.1.  Drivers

8.2.  Challenges

9.    Market Trends & Developments

9.1.  Recent Developments

9.2.  Product Launches

9.3.  Mergers & Acquisitions

10.  Policy & Regulatory Landscape

11.  Vietnam Economic Profile

12.  Competitive Landscape

12.1.                Henkel AG

12.1.1.  Business Overview

12.1.2.  Company Snapshot

12.1.3.  Products & Services

12.1.4.  Current Capacity Analysis

12.1.5.  Financials (In case of listed)

12.1.6.  Recent Developments

12.1.7.  SWOT Analysis

12.2.              Chemetall Ltd

12.3.              JCU Corporation

12.4.              Solvay Chemicals International SA

12.5.              Platform Specialty Products Corp.

13.  Strategic Recommendations

14.  About us & Disclaimer

Figures and Tables

Frequently asked questions


The market size of the Vietnam Surface Treatment Market was estimated to be USD115.64 million in 2022.


The plating chemicals segment demonstrated significant dominance in 2022. This can be attributed to the growth of key industries, the benefits of these chemicals, and their increased adaptation.


Central dominated the market with a revenue share in 2022. This can be credited to its thriving industrial sector, ongoing infrastructure development, and robust construction industry.


Growing demand of surface treatment in packaging and construction industries are the major drivers for the Vietnam Surface Treatment Market.


Sakshi Bajaal

Business Consultant
Press Release

Vietnam Surface Treatment Market to Grow with a CAGR of 3.56% through 2028

Jan, 2024

Surge in research and development activities is expected to drive the Vietnam Surface Treatment Market growth in the forecast period, 2024-2028.